Transformation And Upgrading Will Be An Imminent Problem In The Home Textile Industry.

　 Press the price and go all out.

People often say, "shopping malls are like battlefields", but since 2014, the war seems to be more brutal than the battlefield, and the home textile industry is even more chaotic. From the end of 2014, the volume of textile exports dropped sharply. Home textile brand The sales performance is not good. By the beginning of 2015, the price of imported yarns fell off.

"A month ago, I purchased 5 tons of 21 single yarn from India at a price of 19000 yuan per ton, and now it has shrunk 1500 yuan per ton. The smell of dealers is too sensitive to raw material prices, and calls for price cuts are constantly increasing. But in the end, I chose to ship out, at least to reduce inventory, return the funds, and ensure the company's cash holdings. Hebei peak textile Wang Shanfeng, chairman of the limited company.

For home textile enterprises, the price of raw materials is the most important part of the cost of products. The yarn of India, Vietnam, Indonesia and Kazakhstan has been favored by many domestic textile enterprises because of its high cotton content and less yarn impurities. But the "cliff clipper" decline has made the home textile enterprises, which have been making imported yarns all the time, suffer heavy losses. The huge stock can only be re priced according to the latest yarn prices.

"Although our company has a lot of pressure on stocks, most of the products are made of domestic yarns. The price of domestic yarns is not as large as imported yarns, so our losses are not great when customers are forced to cut prices. In fact, before the customer put forward the price reduction request, I have already adjusted the price voluntarily, on the basis of the original average reduced 0.2 yuan ~0.3 yuan, so the wholesaler is easy to accept, I also can guarantee the gross profit. Sun Yanjun, general manager of Yan Jun towel factory, told reporters.

The economy is a contradictory body. There are rules in every variety of changes. Before the invisible hand adjustment of the market, it will probably get twice the result with half the effort, and a slower pace will probably mean the disappearance of an enterprise.

Inventory is still strict with quality.

The slogan of "quality for survival, reputation and development" is all on the lips, but it is still a small number of home textile enterprises that can be "more serious" for consumers and products. In the grim situation of huge inventory pressure and poor market prospects, many enterprises choose to adjust production cost of raw materials in an appropriate way to control production costs, and few enterprises insist on adopting previous production standards.

In the summer of 2013, a thunderstorm ignited the workshop of Shanghai Shuang de Textile Co., Ltd., and the entire workshop was destroyed by more than 60 machines. The factory production was paralyzed, and the loss of property was not difficult. The general manager, Wei Bai Li, strengthened his determination to promote the transformation of enterprises. After the fire, he sold all the remaining machines, and launched 10 high-speed arrow looms at a price of more than 400 thousand yuan. The output of enterprises has been improved rapidly and the products have been upgraded. Although the enterprises are facing tremendous pressure after the fire, Wei Baili still chooses to reform drastically, which not only guarantees the quality of the products, but also optimizes the production level of the enterprises.

"At the end of 2014, after counting the storehouse, I found that there were about 10 million stocks. The goods were not sold, but the customers who ordered them were many, but because the sewing workers in the factories did not work well, they did not dare to issue them to customers. The company's sewing workers have been in batches, but they always fail to meet our expectations. Wei Bai Li said.

After careful observation of the towel produced by the company, the reporters found that their sewing thread was very fine, and their stitching density was very good, but they still couldn't meet the requirements of Wei Baili.

As a home textile enterprise, first of all, we must understand that product quality is the main guarantee to win consumers' word of mouth, and under the premise of guaranteeing quality, details have become the real competition point of many home textile enterprises. In this way, domestic textile enterprises can learn from the management thinking of some German and Japanese enterprises.

"Although many of the Towel Companies in Japan are much smaller than China, the quality of products can be guaranteed, the design is very novel, and the strict control of every detail in the process of finishing has made Japanese towels look very high quality products." Famous designer Liu Shuhu said.

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　　 Transformation is urgent because enterprises are ready to make adjustments.

The central economic work conference held in December 2014 pointed out that from the perspective of production capacity and the way of industrial organization, insufficient supply in the past is a major contradiction that has perplexed our country for a long time. The supply capacity of traditional industries has gone far beyond demand, and the industrial structure must be optimized and upgraded. Enterprises are re organized and relatively concentrated, and the role of emerging industries, service industries and small and micro enterprises is more prominent. The miniaturization, intellectualization and specialization of production will become new features of industrial organizations.

Because of the low threshold of entry, in recent years, many entrepreneurs have blindly launched textile equipment and robbed them. Home textile market More and more domestic textile industry overcapacity, the market saturation, also caused the domestic scale above the home textile enterprise growth is not ideal, most of them are still in the stage of small and medium-sized enterprises. Therefore, compared to other industries, the transformation and upgrading of home textile enterprises and the resource integration of home textile market are more urgent.

However, the upgrading of enterprise structure and equipment upgrading should be carried out steadily according to the situation of enterprises themselves, and can not be accomplished overnight. At the same time, the development mode of enterprises is not stable during transformation and upgrading, and the environmental factors such as market and policy need to be considered.

For example, the transformation of double German textile focuses on upgrading the equipment under the opportunity of purchasing new machines in the case of some machine damage. In the development of the mountain peak textile, it is necessary to reduce the loss of the import raw material price fluctuation by improving the production cost control mode of the enterprise, while the Yan Jun napkins should consider how to upgrade the quality and profit rate of the product so as to compete with the enterprises using the imported raw materials in the market.

Therefore, the transformation and upgrading of an enterprise is a difficult problem, and the transformation and upgrading of an industry is a tough battle and needs to be step-by-step.

Zhang Jun, Secretary General of the summer Textile Products Association of China Textile Business Association, said: "under the current situation, home textile enterprises with high inventory pressure do not propose to launch more expensive equipment immediately, because investment in equipment at this stage may cause greater financial pressure to enterprises and affect the normal operation of enterprises. The actual situation of each enterprise is different, and we need to gradually realize transformation according to our needs."