Shoes Clothing Enterprise Boss'S Thinking Concept Decides Brand Future.
stone lion
The pformation of footwear industry from "big" to "strong" has been going on for 10 years, but the whole observation has taken place.
Footwear industry
A large number of enterprises are still "big" instead of "strong".
bottleneck
Problem.
In view of this phenomenon, the author believes that the shoe and garment industry is not lack of technology, but a way of thinking to shape the brand of an enterprise, such as machines, raw materials and even the entire production line.
brand
Thinking is not simply imitation or money can be smashed.
According to the introduction of some business owners, the competition among enterprises in the shoe and clothing market has risen to the competition among brands.
If the enterprise wants to develop in the long run and become bigger and stronger, the boss's brand thinking is the key.
In fact, this is like the embodiment of enterprise development after the first idea, that is, to enhance the brand with unique enterprise values.
Differentiation
Competition dynamics.
At the same time, because of the improvement of technology and knowledge, the value ratio of brand culture will be higher and higher, which will lead to the cultural value of an enterprise brand more than its physical value.
Therefore, business owners must enhance their core competitiveness from the point of view of thinking, and create brand value from cultural, ethnic, historical and fashion sense. In order to win more consumers' favor and trust, they can gain more commercial value and social value.
The author thinks that the thinking concept of business owners is corporate brand.
soul
Only by creating perfect corporate brand thinking can we fundamentally solve the predicament faced by enterprises in pformation and upgrading.
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