Guangdong Shoe Foundry Is Caught In A "Heavy Cold" Dilemma.
Recent stages
Purchase volume
Decline, many shoe enterprises are having a sharp turn to domestic sales, small and medium-sized orders and more mainstream.
Luxury goods
Sales are also sluggish.
In this regard, this network has entered a number of market and business survey in Guangzhou, and found that under the "severe cold" of the European and American economies, not only domestic foreign trade enterprises sneeze, but even domestic enterprises feel the "chill".
It is reported that the weak export growth has gradually affected the domestic real economy, and a number of "unhealthy" enterprises may fall.
But for those who are "physically healthy" and develop independently
brand
For enterprises, there may be a "vibrant" market after the cold winter.
As we all know, China's footwear industry accounts for six or seven of the world's annual output, with 13 billion pairs of shoes per year and nearly 10 billion pairs of exports.
The author went to the base of Tong De shoe industry in Xicheng, found that although many shoes, but the low-end production, processing, imitation or proxy products are more, have independent intellectual property rights and independent brands less; small workshop type, low price competition for the market, the large scale, high technology of large enterprises.
This year, the United States and Europe were in poor economic condition. North Africa was affected by the Libya war, resulting in a sharp reduction in the number of guests who came to Guangzhou to purchase footwear.
Therefore, for many small and medium shoe enterprises in China, footwear sales this year are undoubtedly a poor year in recent years.
November is the peak season for shoe industry in November, but at present, there are only 3~4 container exports per day, and sales are only at the beginning of this year.
In the economic downturn, many foreign businessmen are unable to pay for the goods and lead to the goods of the producers.
A backlog
In warehouse.
Price war is emerging one after another.
The fate of Guangdong's foundry has come to an age of "no alternative."
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