On The Market Changes Of China'S Textile And Garment Specialty

30 years of quick finger, but also enough to let China's textile and clothing market into the rapid development of the wheel. The clothing industry in Hangzhou has become the most advanced clothing industry in China One way. " Du Yuzhou, President of China Textile Industry Association, said in an interview with reporters that "in the past 30 years of reform and opening up, a landmark structure of China's textile industry reform and opening up is the textile and clothing professional market." Market: from serving the city along the street to building a city from serving the city along the street to entering the house by retreating, and then to the modern commercial buildings rising and the international trade centers being built and used one after another. In the past 30 years, with the deepening of reform and opening up and the improvement of market mechanism, China's textile and clothing professional market has gone through a winding development road. In addition to his own professional clothing manager, Xie Tianhong has been deeply concerned about the clothing market in China. Xie Peilin said that at the beginning of reform and opening up, 103 Wuhan people set up Hanzheng Street, which opened the curtain of China's urban commodity circulation system reform. Subsequently, the commodities traded gradually transited to clothing, and the textile and garment wholesale market was formed spontaneously in some areas with convenient transportation and concentrated production. Xiliu clothing market is a typical representative of the first batch of textile and garment professional market in China. In 1978, an ordinary farmer in Dongliu village of Xiliu town changed the situation that there was no market in Xiliu since ancient times. His trousers are much cheaper than those of state-owned shops, and the business is very good. Villagers follow suit, and every family starts to make and sell pants. At the same time, they also attracted foreign businessmen to buy clothes in Xiliu, and the clothing processing industry in Xiliu became more and more lively. from the middle and late 1980s, the variety of commodities gradually enriched, and the clothing wholesale market began to upgrade, gradually from roadside stall sales to greenhouse operation, and then gradually turned to building management. In the 1990s, the clothing professional market is becoming more and more large, with Guangzhou Baima and Dongguan Humen Fumin as representatives. after entering the 21st century, with the continuous development of the clothing industry, the continuous penetration of new marketing channels and the awakening of brand awareness, the clothing wholesale market has begun to reposition, provide differentiated services and create market characteristics. since 2005, the textile and clothing city building movement has been popular, and new professional markets have been emerging, which can be said to be more and more attractive. Under the influence of trade barriers, export tax rebate reduction and other factors, the domestic market began to become the main battlefield of clothing enterprises. Some real estate developers have tried the field of clothing commercial circulation, and for a time, clothing commercial real estate with the names of "giant ship", "super aircraft carrier", "composite format" and "intelligent type" appeared. In the situation of fierce competition in the professional market, it is very important to take advantage of the situation. Tianhong is standing on the shoulders of Changshu clothing city, a mature clothing trade giant, with a high starting point. At the same time, the emergence of Tianhong is also a promotion and promotion of the overall market of Changshu clothing city, adding a new trading mode and providing a new market carrier, which is conducive to the upgrading of Changshu clothing industrial structure. " He said. operators: writing "myth" in the past 30 years, the managers of the textile and garment professional market have created the Chinese version of the circulation myth, while the operators of the professional market have written the "myth" bit by bit. The wave of reform and opening up has awakened the sleeping market. The emergence of the "fallen father" makes the origin market and the distribution market have a clear distinction, and the first, second and third level markets are formed in various cities. With the transformation of the business model of textile and garment enterprises, clothing "down" has become a historical term. Their role in the market has been replaced by agents. In particular, small and medium-sized enterprises are becoming more and more competitive in the clothing market. Brand agents play an important role between brand manufacturers and professional markets. Hu Hongbing came to Changshu zhaoshang mall in 1991 to manage clothing. In 1999, he began to try to run "Ke De Meng" in his hometown of Zhejiang Province. After that, the company only wanted to go to Guangzhou to represent the "red body" of Apple group. Today, Hu Hongbing is the best agent of apple in more than 20 regions in China. in the course of the development of China's clothing professional market, countless "Hu Hongbing" have won the career development by changing the business model. At the same time, more and more agents have changed from individual to corporate business model, and the traditional textile and garment professional market has gained new life through the second entrepreneurship. In the past 30 years, the business people are still busy in the market. They left the appellations of "peddler" and "fallen master" in the long history, and the "agents" and "brand merchants", which are more in line with the needs of the times, constitute a new landscape of the advanced textile and clothing professional market. Today, China's textile and clothing professional market is together with its operators to welcome the arrival of the brand era. And brand management will create more wealth for the professional market and operators. " Mr Du said.