Zhao Yuanyuan, Who Runs Taobao Live Broadcasting, Is Dismissed By Ali For Violating The Rules

Zhao Yuanyuan, a former senior content operation expert of Taobao live broadcast, was dismissed by Ali for violating the rules. According to some news from the industry, Alibaba reported a number of violations on the intranet today, including Zhao Yuanyuan.

In March this year, Zhao Yuanyuan suddenly resigned from Ali. At that time, he said in an interview with the media that after leaving, he would become a live marketing agency. On the reasons for leaving the company, he once said:

"At a certain stage, change roles. There are a lot of things that can be done and more energy can be exerted in ecology. I think it doesn't matter if I'm not in office, because I'm not very interested in power. At the same time, I think that basically the big plate of e-commerce live broadcasting has been running, and the 0-1 things are almost done. Next, we need to deepen the cultivation, so that there are more possibilities for the huge e-commerce live broadcasting circle.

It seems to be a successful retirement, but now it seems that there is another secret.

Today, it is reported that Ali reported on the intranet that Zhao Yuanyuan was dismissed due to corruption. What we learned from people familiar with the matter is that Zhao Yuanyuan's dismissal is indeed true, but it is not corruption, but that he was dismissed by Ali for violating the rules and "never be employed".

According to people familiar with the industry, Zhao Yuanyuan had provided part-time services for many Taobao live broadcasting organizations in his previous term of office, and illegally introduced unqualified institutions into Taobao live broadcasting.

Zhao Yuanyuan also made a thought-provoking sentence in his circle of friends today, which seems to be a metaphor for being punished by Ali.

Zhao Yuanyuan, whose real name is Zhao Yang, joined Alibaba Taobao business group in August 2017. Before that, he served as senior creative director of Ogilvy and had 15 years of marketing experience.

In the past two years, with the efforts of Wei Ya and Li Jiaqi, live broadcasting with goods has become the number one hot word in the whole industry. As a senior expert in Taobao's live broadcast content operation, Zhao Yuanyuan was once quite popular in the industry.

Last year, Zhao Yuanyuan participated in a media visit to MCN institutions by Ali. At that time, the MCN organization interviewed at that time issued a press release on the public account, with the title of "Zhao Yuanyuan and dozens of media visiting and communicating on Taobao live broadcast", which can be seen from Zhao Yuanyuan's promotion.

In addition to being concerned about MCN institutions and brands, Zhao Yuanyuan also frequently appeared in media reports in the past, because Zhao Yuanyuan did bring traffic. In the past two years, Zhao YuanJu appeared frequently in the past two years.

For example: "tremolo is a young version of square dance, fast hand is the fellow villagers in the mobile phone to visit, Taobao live is an interactive version of TV shopping. What young people play with is actually the rest of the middle-aged and old people playing with. "

And this kind of industry personage with its own flow has naturally become the object of many activities. Some relevant people told reporters that Zhao Yuanyuan had asked the media about the "entrance fee" of the event through his business personnel.

This is another reason for Zhao Yuanyuan's dismissal. People familiar with the matter told reporters that Zhao Yuanyuan was found to have received 30000 yuan in fees for attending external business conferences as a working identity. In addition, he also received catering, accommodation and gifts provided by several live broadcasting organizations, with an accumulated amount of more than 5000 yuan.

According to industry insiders, Zhao Yuanyuan was dismissed for "violating the rules" instead of being handed over to the judiciary because of the small amount of money suspected.

In addition, according to people familiar with the matter, Zhao Yuanyuan once arranged for his girlfriend to join a live broadcasting organization. Before that, his girlfriend's salary was less than 7000 yuan in the previous live broadcasting organization. After changing jobs, his value rose sharply. The new company paid several hundred thousand yuan for her in about half a year.

After listing the above violation facts, there is also a question in the industry. Why did Ali report on the intranet only a few months after Zhao Yuanyuan left office?

The reason that can be guessed at present may be that Ali has only completed the process of investigation and notification in the past few months. Some analysts believe that it may also be related to Zhao Yuanyuan's high profile in the past few months. Recently, Zhao Yuanyuan even released many remarks such as "falsification of live broadcasting industry data".

However, at present, Ali has not given a relevant response, everything is still subject to the official caliber.