China Consumers Association: During The "618" Period, There Are More Than 110 Thousand Negative Messages Related To Live Goods.

Recently, the Chinese consumers' Association released today's "618" consumer rights and public opinion analysis report. The report shows that during the 20 day monitoring period from June 1st to June 20th, a total of 6488460 "618" related consumer rights information were collected, with an average daily information volume of more than 32 million.

Monitoring found that during this year's "618" promotional activities, the negative information on consumer rights protection mainly focused on live goods, price competition, short message harassment, red envelope activities, fake and shoddy and so on. Among them, the live broadcast is the most popular and the parties are concerned about the problem.

The report pointed out that during the monitoring period, 112384 negative information about "live goods" were collected, and the daily negative information was relatively stable, with a daily average of around 5600, of which June 12th and June 17th were relatively high.

From the feedback of public opinion in this monitoring, the slot points of live goods are mainly concentrated in five aspects.

1, the live goods merchants failed to fully fulfill the obligation to publicize the license information; 2, some anchors, especially the "star anchor", were suspected to have publicized product effectiveness or limit words in the process of live broadcasting.

3, the product quality is not right, the platform anchor sells to the netizens "three no" products, fake and shoddy products, etc., 4, the live fan data, sales volume brushes fake "kill young"; 5, after-sales service is difficult to guarantee.

In a typical case, the consumer association also named Luo Yonghao. According to the report, there is feedback from consumers. Luo Yonghao's flowers are not fresh after receiving the flowers, and the petals are withered. Luo Yonghao gave compensation measures to avoid single and double compensation.

In addition, the report also pointed out that "low too old Luo" became a hot word in the Internet. Many netizens said that the price of the same product of Luo Yonghao's live broadcast was much more expensive than that of Tmall and Jingdong. In the live broadcast, Lao Luo just finished shouting "link", and many platforms immediately gave the price of "low over the old Luo".

China Consumers Association believes that the phenomenon of lack of sense of responsibility and lack of quality consciousness should be vigilant in the booming marketing scenario of live goods. Part of the live goods platform is "arrogant and arrogant" because of its new retail and new format. It takes advantage of the absence of rules and standards to pass the cost of collective trial and error.

In this regard, China Consumer Association recommends that through the interpretation, empowerment, supervision by law and the formulation of industry norms and other ways to promote and restrict the direct broadcast of goods into the rule of law.

At the same time, we should establish and improve the integrity evaluation mechanism of online promotional activities such as live goods, promotional prices, red packets, and so on. We should establish a network promotion consumer complaints publicity system and "red and black list" to force enterprises to standardize their behaviors and conscientiously credit.

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