Big Data + Black Technology: 95 Degree Black Appearance In New York Fashion Week

According to the world clothing and shoe net reporter, the "AI+ fashion: China's post 95 fashion color report" released by vip.com and Tencent QQ space has given the correct answer. China's favorite color after 95 is "95 degrees black" (RGB value is 22/20/24).

Pioneer designer Zhang Chi takes the data of the report as

Created a large number of fashion works and landed in New York fashion week, creating a "ThePresent 95 The Future" "China's post pop big data" fashion show.

This show was not only broadcast live through the official account of NOW live broadcast, but also three people from the media, including WeChat's "big night" and "teacher in the middle of the night", were present at the press conference. They all chose the NOW platform for live broadcast.

At the same time, this "cool" fashion show is full of "black technology" atmosphere, and let the "95 degree black" live through NOW live broadcast and widely known to young people.

Why live broadcast of NOW fashion week in New York

First of all, the target audience of NOW live and the vantage fashion show are highly coincident.

NOW live broadcasting is the youngest live broadcast platform for China's live streaming industry users. After 95, it is the backbone of it, which is highly coincided with the target group faced by Moto Ba pioneer fashion show.

The "The Present & The Future" fashion show takes "95 degrees black" as its theme.

Zhang Chi was inspired by the sales report of "billion class 95" and the "QQ" space album, which was based on public photos of 100 billion public photos in 2016. It used their favorite black-and-white main colors and Huang Honglan color matching styles to highlight the fashion attitude of China after 95.

Such a young fashion show is undoubtedly the most suitable one for NOW, which not only maximizes the influence of fashion show among young people, but also lets NOW live users pay attention to the fashion trend which is in line with their age characteristics, and the cooperation between them can complement each other.

Secondly, live broadcasting has become the best tool after "95".

In June this year, the "net red ecological white paper" jointly released by Ai Rui consulting and micro-blog data center showed that the proportion of users with higher education was 89%, of which 17~23 of users accounted for 40.1%.

We can see that 95 has become the main force of social live broadcasting, and even live broadcasting has become a new theme of their social life.

A "show" to communicate with the group after 95, live broadcast is undoubtedly the best way, especially after the 95 theme of NOW live broadcast.

In addition, from the perspective of live broadcasting platform, how to satisfy the content needs of 95 young groups is the biggest test before them.

The avant-garde fashion show, based on the big data that vip.com and QQ precipitated, excavated the popular color and design style of the young group. NOW broadcast a dedicated fashion feast for the users through the live broadcast of the avant-garde fashion show. It not only enhanced the stickiness and loyalty of the platform users, but also labeled the NOW live platform younger, so that it gained a deeper recognition from the young group.

Becoming younger is the core competitiveness of NOW live broadcast.

Ma Huateng once said that he was most afraid of competitors rather than knowing what young people were thinking.

As a key chessman of the Tencent, the strategic task of the NOW live broadcast is to seize the new generation of young people.

Live broadcast itself is a relatively fashionable Internet behavior. The second phase of the QQ big data micro report published by Tencent shows that nearly 60% "after 95" are interested in becoming net red. The most popular type of net red is E-sports players and anchors.

"When you see others play, you want to try."

95 post anchor Niki said, "the first live broadcast is makeup. When we live, we find that things that are familiar with the camera will become strange."

Tencent social application analysts believe that the "95 after" comparison of post-90s and post-80s is more willing to deepen new things, interact with the public through social platforms, and let them feel that they have both absorbed experience and are willing to work and feel more secure.

This NOW live broadcast of the "The Present & The Future" fashion show shows that it pays more attention to the pursuit of fashion and trend of the younger generation at the content output level.

Public data showed that after 90 and 95, they became the main force of local tyrants.

In the local tyrant troop, "95 years after 20 years old", the local tyrants occupy 2.

The live broadcast of the NOW live broadcast of the "The Present & The Future" fashion show is actually a kind of pandering to the young people by NOW live broadcast. It knows what young people need and likes, and conveyed them to them in their favorite way.

For young people who like to share, NOW's live QQ, WeChat, QQ space sharing channels are more convenient for them to catch up with friends and focus on high quality live content, which also allows NOW live users to roll bigger and bigger among young groups like snowballs.

Becoming younger is not only the main feature, but also the core competitiveness of NOW live broadcasting.

As an important traffic entry in Pan entertainment era, live broadcast has become an important entry point.

The main strategic layout of the giant.

People in the industry have predicted that the net red industry output value will be close to 58 billion in 2016, far exceeding the 44 billion yuan box office of Chinese film last year, and webcast is the most popular IP traffic realizable channel in the net red industry.

The characteristics of live broadcast are very much in line with the needs of young people, which makes the younger trend showing more and more obvious.

Therefore, for the players in the live broadcast industry, the future is bound to be "young users get the world".

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