Zhou Shaoxiong, Chairman Of The Seven Wolves: The Pformation Of Traditional Industries Should Return To The Beginning.

On the afternoon of February 10th, the 2016 annual Quanzhou economic conference was held at Hayes International Center, Quanzhou, with the theme of "supply side, innovation and pformation".

Many famous entrepreneurs in the traditional field and new economic field in Quanzhou talked about their successful experience in Entrepreneurship and innovation at the meeting, and discussed how to break through and innovate private enterprises under the "one belt and one way" strategy and the "China made 2025" pilot demonstration city.

Zhou Shaoxiong, chairman of Quanzhou Federation of industry and commerce, and chairman of Fujian seven wolf industrial Limited by Share Ltd, shared his views on the pformation of traditional enterprises at the meeting.

Zhou Shaoxiong, chairman of Quanzhou Federation of industry and commerce, and chairman of Fujian seven wolf industrial Limited by Share Ltd.

In Zhou Shaoxiong's view, the most important thing in traditional industrial pformation is to return to the beginning.

Quanzhou's traditional industries have been leaders in Fujian's economy since the early stage of reform.

With the changing industrial base and urban environment, traditional industries are also facing certain challenges.

In the case of changes in the entire economic situation and trend, the products of enterprises should be differentiated, and valuable discoveries should be provided to consumers to create value for consumers in order to do business well.

The shape of consumers' value creation will not change. This requires us to continue to do fine work for consumers, to achieve small and beautiful, so as to build excellent industrial competitiveness.

In addition, Zhou Shaoxiong also expressed his views on the definition of traditional enterprises, embracing the Internet and capital operation.

Zhou Shaoxiong said, in the past, we defined the basic manufacturing industry or the livelihood industry as traditional enterprises, such as textile, clothing, footwear, bags, stone, food and other industries.

But now the industry has changed. The traditional industries in Quanzhou can not simply be summed up in two words: "traditional". The manufacturing means, marketing methods and service means of these industries have changed.

As a member of the textile and garment industry, the seven wolves are also considered by many to be traditional industries.

But now the seven wolves have shifted from the traditional clothing industry to the retail channel service industry, while actively shaping the brand and building their own culture.

From the marketing point of view, the seven wolves are also cultural industries. They convey art while pmitting beauty. Therefore, judging from the way of development, the traditional clothing industry is not accurate.

Zhou Shaoxiong said that in the Internet era, many traditional industries will come into contact with internet big data. Under such circumstances, traditional industries should clearly understand and understand the status of the Internet and locate them accurately.

Many enterprises such as XTEP, Anta and so on have their original customer base. At that time, these enterprises can build various platforms according to their customary habits, such as official website, APP or WeChat public address.

In terms of marketing system,

The development of traditional trading mode has changed. Online platform trading has changed people's consumption patterns.

At present, the seven wolves not only actively use all kinds of public electronic platform such as Tmall and Jingdong, but also build their own brand official mall, providing consumers with an omni-directional online consumption experience.

Zhou Shaoxiong even played the live broadcast of double eleven in 2016, interacting with consumers and sending out all kinds of benefits in the "double eleven crazy Boss live broadcast". This new form of marketing has brought different shopping experiences for us.

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It seems that the industry must do well in order to carry out capital operation. Industry is the foundation of enterprise development.

There are many forms of capital at present, and the ways of financing are more and more diversified. Enterprises need to distinguish the relationship between capital operation and financing.

In terms of the direction of capital operation of the seven wolves, Zhou Shaoxiong said that in recent years, the seven wolves should meet the new situation and determine the spindle development of the fashion industry investment service.

With the strengthening of the economic integration, cross-border has become the most important part of the new model. Based on the steady pformation of the "seven wolves", the seven wolves participate in the new business mode and format in the form of investment, establish the strategic direction of "industry + investment", and strive to build the seven wolves into a "fashion group".