UNIQLO Wants To Be More Fashionable: It Will Hire Designer Alber Elbaz.

Probably because of the entanglement between Jeanne Lanvin SA and Lang Wen.

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Alber Elbaz, or you will put your pride in the brand of fast fashion.

WWD quoted the news as Lanvin SA Langwen creative director and shareholder Alber Elbaz is working with Uniqlo UNIQLO parent company, Asia's largest

The retailer Fast Retailing Co. Ltd. (9983.T) XXX group consulted on some form of cooperation.

If the news is in fact, it further confirms that Fast Retailing Co. Ltd. has been promoting the fashionable ambitions of the Uniqlo fashion company, which has always been less fashionable. It also intends to rekindle the sales slowdown due to weak domestic demand, China's economic slowdown in the biggest overseas market and the failure of the US expansion (some areas even retrogression) with the help of price reduction measures, thereby reversing the dilemma of the continued sharp contraction of profits.

Christophe Lemaire is the forerunner of Fast Retailing Co. Ltd..

The French designer started working with Uniqlo UNIQLO to launch two joint series in 2015. In June this year, the group announced that he had "appropriated it" and appointed it as the artistic director of the Uniqlo R & D UNIQLO new research and development center in Paris.

Christophe Lemaire will start the new product line Uniqlo U for the brand in the autumn and winter of 2016.

In the past three quarters, the income of Fast Retailing Co., Ltd., XXX group increased 6.2% to 422 billion 900 million yen compared with the same period last year, operating profit increased 18.6% to 46 billion 400 million yen, reversing a huge decline in the first half of fiscal year 33.8%.

However, due to the appreciation of the yen, overseas income decreased, and the group lowered its annual profit forecast for the third time in the current fiscal year.

It is not yet known whether Alber Elbaz and Uniqlo UNIQLO cooperate in the form of short-term cooperation series, or build +J +J independent product lines like Jil Sander, or join the group directly like Christophe Lemaire.

In 2010, Alber Elbaz launched a joint business partnership with the fast fashion brand H&M as a creative director of Jeanne Lanvin SA, and was a great success.

At the end of October 2015, Alber Elbaz and his "Bole" - Jeanne Lanvin SA, Taiwan media tycoon, Taiwan media tycoon, and chief executive officer Mich e Huiban have broken down on the brand future development direction, and Alber Elbaz has also ended his 14 year service in the brand.

It is reported that Alber Elbaz is still in litigation with Jeanne Lanvin SA Langwen on his equity issue.

Alber Elbaz has indirectly held about 18% of Jeanne Lanvin SA through Wang Xiaolan holding company, and the two sides have agreed to take arbitration procedures to determine the value of Alber Elbaz shares, a person familiar with the matter said.

Uniqlo UNIQLO's current guest designer is In s de la Fressange and Carine Roitfeld.

Designers such as Celia Birtwell, Pharrell Williams and Lulu Guinness also participated in Uniqlo UNIQLO's cooperation project.