Domestic Sports Apparel Is Booming, But It Closes 510 Stores.

Over the past few years, the domestic sports brand has been constantly upgraded, and domestic sports apparel is experiencing an upward period. By this time, 510 stores have been closed down.

Domestic sports apparel is on the rise stage, plus favorable policies. Last year, the major domestic products were made in China. Sportswear The brand has turned out a bright "spancript". The 31st degree "performance" also performed well, and the equity holders should account for an increase of 30.2% in profits. However, the operating data released in July 20th showed that the number of company stores closed to 510 in the two quarter, an increase of 174 compared with the first quarter, but the number of new stores was only 31 higher than that in the first quarter.

Zhitong finance understands that the closure of stores is mainly due to urban planning and spanformation, as well as the impact of heavy rain in the South on street shops. At the end of the second quarter, the company added 261 new stores and closed 510 stores. The total number of stores is 6853.

At the end of the first quarter, the total number of stores was 7102. At that time, group leaders had said that the number of stores maintained at about 7000 is the best scale and will continue to focus on improving the effectiveness of stores.

In the second quarter, 3539 stores were selected as samples, and the same store sales increased by 7%, and the channel inventory ratio was 4.2 times. In addition, 1355 361 children's wear brand shops were selected as samples, and the same store sales increased by 7.3% in the two quarter, and the inventory ratio of channels was 4.2 times. In addition, Zhitong finance also further understood, 361 children's clothing brand independent operation of 40 new stores, close to 95 stores, the total number of sales outlets to 2416.

Previously, Jin Li Feng bought a rating of HK $2.95. In the research report, Kim pointed out that with the mainland Sporting goods industry After several years of pipeline integration and inventory, the industry has gradually entered the recovery period, and in 2022, Beijing, as the host country of the Winter Olympic Committee, will develop the long-term good group business. In addition, it will sponsor the Rio Olympic and Paralympic Games in Brazil this year as an official sponsor. It believes it will enhance its global brand influence and sell in Brazil and many other markets.

The state policy strongly supports the development of sports industry. It is understood that the State Council issued the National Fitness Program (2016-2020 years). It is proposed that by 2020, the total scale of sports consumption will reach 1 trillion and 500 billion yuan.

In addition, Lining, his competitor, lost profitability for the first time in three consecutive years last year, and the cash flow of business activities also changed. Last year, the revenue reached 7 billion 89 million yuan, up 17.2% annually, and the turnover of Lining brand increased by 17.5% to 6 billion 972 million yuan. Footwear is classified by business. clothing Turnover increased by 24.5% and 10.9% to 3 billion 411 million yuan and 3 billion 118 million yuan respectively, accounting for 48.1% and 44% of total revenue respectively.