Hangzhou Yi Shang Town Will Become China'S "Milan"

In recent years, Hangzhou's art town has a big dream to build a small town with international characteristics, and vigorously promote Hangzhou to become the "Milan" in China.

Big town dreams, big towns, big energy. Art town The goal is to create an international characteristic town and help Hangzhou become China's "Milan".

Good temperament comes from spanformation, from upgrading.

Many people define clothing as a traditional industry, but the fact that they should be taken away from it should be the creative industry: the same leather varies greatly in price because of the different designs.

The "13th Five-Year" period is a critical stage for the spanformation and upgrading of China's fashion industry from a big fashion country to a strong fashion country. In 2015, the Zhejiang Provincial People's government issued the "guiding opinions on accelerating the development of fashion industry". By 2020, Zhejiang's fashion industry will be nurtured into a scale of over trillion yuan, forming a fashion industry system based on design, marketing, intelligent manufacturing and independent brand.

In June 2015, as Hangzhou's only characteristic town located in the fashion industry, Linping new town Yi Sheng town was selected to list the first batch of Characteristic Towns in the province.

Each city has its own "temperament" and has found its own temperament through the art Town, Linping new town.

"Linping has profound historical origins and cultural connotations, and has its own good industrial foundation. We are confident that we can create an international characteristic town and boost Hangzhou to become China's Milan." Li Minhua, deputy director of the Standing Committee of Yuhang District People's Congress and Secretary of the Party Working Committee of Linping New Town Management Committee, said many times.

Hangzhou is the birthplace of silk culture, Hangzhou women's clothing 80% produced in Yuhang. Starting from the supply chain reform of the most widely needed daily necessities, we rediscover the beauty of life and restart the revival of China's fashion industry. In the form of "small and beautiful", the industry is "strong and strong", and the "new live" art town is gradually becoming the mainstay of the emerging fashion industry. It has become one of the important carriers for Zhejiang's steady growth, structural adjustment and strong innovation.

Art town

Forge ahead, build cities, produce better products, and gather more people.

Dreams are like the "bugle" that drives people forward, and deeds are the cornerstones of their promises. The builders of the new town look up at the starry sky, down to earth, a little bit, inch inch, and gradually depict the outline of the art town.

The town is located in the core area of Linping new town. The Shanghai Hangzhou high speed rail and Hangzhou Metro Line 1 meet here. Small towns gather fashion clothing, accessories and cultural creative industries, and strive to cultivate the fashion industry ecology, such as design research and development, sales display, tourism and leisure, education and training. In 2015, the first year of the construction started. In the year, the effective investment was 2 billion 130 million yuan, ranking the third in the first batch of Characteristic Towns in the province.

In 2015, 50 garment enterprises entered the town of Yi Shang, and introduced more than 10 designers' platforms, with an additional tax of 53 million yuan. At present, the spatial planning of "one center and three blocks" is basically clear, and the cooperation with French fashion academy and Italy Milan group has been established in an all-round way. The industrial agglomeration effect has gradually emerged, and the new heights of the fashion industry have been initially formed.

"One mind" is the center of fashion culture and art, forming the fusion space of the culture and art of the town, providing endogenetic impetus for the sustainable development of the industry. The "fashion culture block" is an important part of the town's self built part. It will converge the R & D elite of the international fashion industry, take the Chinese fashion industry chain as the practical platform, and guide the fashion elite to the international stage; the "fashion art block" introduces the Chinese Art Center project as the core engine, and develops the world-class fashion industry headquarters cluster; the "fashionable historical block" is based on the Hangzhou silk manufacturing civilization as the gene, and solves the pain of the fashion enterprise operation from the perspective of the Internet + whole industry chain, and reproduces the brilliance of Hangzhou silk culture.

In November last year, the construction of "fashionable culture block" was launched in Yi Shang Town. During the Spring Festival, the key area of the "window of Linping" did not stop construction. Workers were busy planting reeds and grasslands.

The 1700 meter long fashion culture district is now at its early stage. The investment for high-end resources has been over 50%. The situation is very good. It comes from the "big coffee" in the industry, and the 5 designer platforms such as Italy VDS and Zhang Yichao life hall have signed the settlement agreement. It is expected that the main building will be completed in April, and the interior decoration will be completed in mid August. During the G20 summit in September, the cultural master studio, fashion design team and artist platform will be presented together.

It is revealed that in the next two years, the town of Yi Shang is expected to invest more than 3 billion yuan in construction funds. In 2016, it will strive to attract more than 10 famous designers in the world and more than 200 designers.

To make excellent and strong fashion industry and introduce high-quality population, Linping city's urban facilities are also upgrading and upgrading rapidly.

Linping has been called "lotus flower continent" since ancient times. Unfortunately, with the change of life style, the silting of the river and the beautiful scenery of "lotus flower countless numerous Ting Zhou" can only become a "mindset" in people's minds.

Nostalgia is a kind of artistic conception and characteristic that can not be met in the new city of Linping new town. The dream lotus flower island reappears the beautiful scenery of East Lake. In August last year, East Lake was officially excavated in the center of Linping new town, with an area of about 150 mu. It has about two water storage parks. There are Huguang Park and Huguang forest around East Lake. After completion, it will be a new landmark in eastern Hangzhou.

At the beginning of 2016, the Linping Metro Forest Sports Park project, which covers a total area of 593 mu, came into operation, and tennis, basketball, football, baseball, science and technology and other sports items were available. In the park, tennis schools and sports characteristic high schools will be set up, and food and entertainment business districts will be set up to enhance the livable quality of Linping new towns.

According to the plan, in 2016, Linping new town implemented 14 school projects throughout the year, including 9 new and continuing kindergartens, including 210 million yuan in total investment estimate for new projects, 4 in primary schools, 450 million yuan in investment, and supporting Hangzhou International Language School Affiliated to Beijing Foreign Studies University in the construction of synchronized programs, and plans to start school in September 2017. Recently, 30 foreign teachers have been deployed to carry out preparatory work.

Join forces to build China's "fashion heights".

The planning area of Yi Shang Town is 3 square kilometers, which is not only the engine of industrial innovation and upgrading, but also the "open space" of opening and sharing. It shows the beauty of the South and the humanistic quality.

"Only talent, capital, technology and other high-end elements can be gathered in order to coordinate the production of chemical reactions and release the innovative kinetic energy for the integration and development of the producers." Chen Lianhong, deputy director of Linping New Town Management Committee, said.

Based on the concept of co-ordinate development, with the help of all parties, Linping Metro has recently introduced "strong support" and gathered forces to jointly build China's "fashion heights".

In March 9th, Zhejiang Orient Group set up a subsidiary in Linping new town and set up an industrial fund and a small micro finance development fund to provide more financial services for those who came to the new town to start their business. In addition, Zhejiang Orient Group also set up clothing design institutes, such as the fashion proofing design center, the national clothing inspection center and other clothing design institutes to the Yi Shang Town.

A week later, in March 16th, Shanghai, China International Fashion and Accessories Fair was held in the National Convention and Exhibition Center. At the summit of the highest standard industry, the China Apparel Association and the China Fashion Designers Association awarded the title of "China's garment industry" 13th Five-Year "innovation demonstration base" to the art town.

Same day, Yuhang District The government signed a strategic cooperation agreement with China Fashion Association and China Fashion Designers Association to jointly promote the construction of the art town.

According to the content of cooperation, the China clothing association, the China Fashion Designers Association and Yuhang will target the international fashion talents gathering center, international fashion and creative exchange center and international fashion product leadership center in the next five years, strengthen cooperation, complement each other, gather high-end elements resources, accelerate the cultivation of industrial ecology, and create the new highland, new model and new landmark for the development of China's fashion industry.

The China Apparel Association and the China Fashion Designers Association plan to build an innovative demonstration base, create an innovative public service platform, create a new public service platform, create new creative designers, create educational heights for Chinese creative talents, and innovate the development of brand models. By integrating relevant resources, we can establish a public service platform system related to the leading industries in the town of Yi Town, and build an innovative industrial chain ecosystem with the "cloud economy" era. At the same time, it will also promote the industrialization of cutting-edge designers, and provide all-round support and services for domestic cutting-edge designers including R & D, supply chain management, brand communication and promotion.

From this year, a series of annual activities around "promoting brand mode innovation" will be held in the town of Yi Shang. For example, the "China clothing forum Hangzhou summit", sponsored by the China clothing association, will be held annually in the second half of this year in the art Town, and will serve as a permanent venue for the event.

As for the cultivation of fashion creative talents, the Arts Center project, as one of the initiators, will participate in the preparatory work of the Fashion Institute in the small town with the two major industry associations and the international fashion institute together with the excellent domestic garment enterprises. It will promote the training of fashion creative talents through the international academic education and short-term training mode, and provide talent support for the development of China's fashion industry.

At the ceremony of cooperation, Milan Huaxia group, the Internet industry alliance, JAC clothing, FDC, Edward textile signed to enter the art Town, counting Union China, Ya Ying, Eve Li, D2C, Li Jia, nun Wen and other small town core projects China Arts Center signed.

In the apparel industry in the Internet age, the brand has evolved towards more "big" connotation, intelligent customization has become a new outlet, and fans operate in economic operation stores. All this shows that the essence of the clothing industry has gone to the creative industry. The 3 square kilometers of the physical space, the Yi Town, has a great dream. It is jumping out of its own 3 square kilometers of regional restrictions, with a broader vision overlooking the entire fashion industry, so as to accurately grasp the forefront of fashion.

Sun Ruizhe, vice president of the China Federation of textile industry and President of the China clothing association, also made clear the expectations of the fashion industry from all walks of life to the art Town: "we should make rational allocation of the fashion industry resources in a global perspective, and carry out all directional International Fashion Exchange and project cooperation in an orderly manner. I believe that through the efforts of all walks of life, Linping will also be like a small town in Davos, Switzerland, and a small town in Provence. It will become a famous town with exquisite and unique characteristics, unique culture, unique culture, charming ecology and world-renowned reputation."