H&M Sponsors Fashion History Exhibition, And Vigorously Promotes The Expansion Of Environmental Protection Concept.

Recently, H&M proposed sponsoring the exhibition of fashion history, so that the idea of environmental protection can be penetrated into the hearts of more people. Previously, some of H&M's products were designed on the theme of environmental protection.

The Conscious series is mainly environmentally friendly and produces new products every year.

According to the WWD, the latest season will also be on sale this year.

The inspiration for the new series comes from the Mus e des Arts D coratifs coratifs, one of the most advanced custom fashion collections in the West Wing of the Le Louvre Museum.

The fast fashion brand from Sweden is the sponsor of an exhibition to be opened at the Museum of decorative arts, and two of the new series will be exhibited in the exhibition.

The theme of the exhibition is Fashion Forward - Three Centuries of Fashion "fashion three hundred years", showing 1715-2015 years of fashion change spanning three centuries.

H&M launched the Conscious series from 2011 (which is called "conscious action" series on the official website), emphasizing the concept of environmental protection, mostly using sustainable fabrics.

This is mainly made from organic cotton flax, Tencel, returnable flax and recyclable polyester fiber, and also includes drill made from recycled glass.

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The most distinctive feature is the application of Denimite fabric, which is a kind of compound cowboy material made of waste cowboy cloth recycling, chopping and mixing organic resin.

H&M is the first fashion company to use Denimite fabric, such as the earring is made of this fabric, looks like marble texture, but according to H&M creative consultant Ann-Sofie Johansson, this material is very light, not as thick as it looks.

At the same time, there are also fabrics cut from eighteenth Century's textiles and old riding jackets.

Because of the inspiration from the history of high customization and art works, the whole series looks more mature and colorful.

For example, an asymmetrical tailored miniskirt inspired by the painting of Gustave Moreau, a French Symbolism artist.

The skirt influenced by Botticelli's painting Three Graces (three goddess).

There is also a series of lace wedding dresses.

This series will start online in 180 selected stores and official website of H&M in April 7th.

At the same time, we also have the Conscious skin care product line that we have reported before, which is used for skin, body and hair care products. It claims that it does not contain genetically modified, preservatives, silicon, dyes and fragrances, and also adopts environmentally-friendly recycled plastic and paper.

Every year, H&M will issue the Conscious Action sustainable development report.

H&M's efforts in environmental protection every year are introduced in detail.

But as a family

The success of the company has always been inconsistent with the concept of "environmental protection" and "sustainable development". New clothes of quality and quality have been quickly promoted to encourage people to wear out clothes in a season and buy new ones instead.

The huge waste and pollution caused by them is a fact that can not be ignored.

For H&M, who always emphasizes environmental protection, we can only say that better than nothing.