Ji Wenbo: Innovation And Concept Are Essential For The Fashion Design Process.

In March 21st, the 2016 (spring) Guangdong Fashion Week "big Cafe lecture hall" was greeted by the new chairman of the Guangdong Fashion Designers Association, Mr. Ji Wenbo, who complained about his struggle history and creative ideas for nearly 100 listeners at the scene.

Ji Wenbo,

Famous fashion designer; the top prize winner of the Chinese designer; the ten designers of China Fashion Week; the director of the China Fashion Designers Association, the director of the Fashion Art Committee; the director of fashion fashion Committee of China Fashion Color Association; the representative of China's top fashion week; the first Chinese fashion designer to be selected for the fashion week in Milan, the first male designer to be invited to participate in the fashion week in Tokyo.

Ji Wenbo worked in the China Brand Inc for seven years, such as the seven wolves, nine Mu Wang and many other years. In 2002, he established the "JIWENBO" clothing brand. After years of exposure to the market, he knew the importance of branding and commercialization of fashion design. He admits that he is not a master, but he is a tailor and painstakingly tailor.

At present, no designer in China can be called a design master.

If a fashion designer can be called "design master", his design can be commercialized, and it can also be highly recognized by the market.

Ji Wenbo said that now Chinese designers should reflect their value, only the value is improved, and the added value of the product will also be improved.

A good designer is not only a simple idea and simple knowledge and operation, but more importantly, the combination of the market. This is very important.

Ji Wenbo also visited Guangdong for the third time.

GFDE2016's feelings for example talk about their own views.

He pointed out that the direction of design is marketization, and if there is no market for any international costume master, if there is no market, it will not become a master or a big brand.

No matter who, when publishing their own products, it must be market oriented, but must also inject their own ideas and ideas. The taste is also expressing the designer's thoughts, possessing the designer's personality, striving to integrate ideas, concepts and concepts into the best, and then plate them into market demand. After all, the ultimate foothold of the designer's brand must be the market.

Ji Wenbo believes that most of the designer's brand designs still come from the market.

From the development trend of the market to do their own design.

But the future or future may be guided by design, and the relationship between them is complementary.

Therefore, as an independent designer, first of all, whether it is to enter the market with its own design, or to complete its own design in the market, both serve the good market and satisfy the needs of consumers.

The independent designer or designer brand of Guangdong should have a good research in the design concept, creativity and innovation in the future trend development of clothing trends, so that consumers will like your brand and like you, so that there will be a good market.

At the end of the speech, Ji Wen Bo integrated his experience and independence.

The group's future development has made its own suggestions: first of all, in the ideological or to enhance, brand awareness should be promoted.

As a young designer, in the future, we want to achieve commercialization. We must fully develop our products, especially to integrate resources and make full use of resources. Secondly, we must have a good understanding of our basic skills, understand our consumers, understand the brand positioning, grasp the market information feedback, and integrate culture, ideas, ideas and styles.