Ali Layout Southeast Asian Electricity Market Just Play?

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And the potential of Southeast Asian market is obvious to all.

It is not difficult to find that Southeast Asia will be the battleground of the next large platform firepower from the recent influx of LAZADA in China, to the new platforms of one zero and Ensogo.

Recently, industry insiders said that the Southeast Asian e-commerce giant LAZADA will usher in a heavyweight gold owner - Alibaba.

It has been said that in recent months, LAZADA has started to frequent investors, and is favored by many domestic organizations and e-commerce companies. However, Alibaba will become the ultimate winner.

However, the industry did not disclose specific investment details.

Ali layout Southeast Asia just play?

Although Ali did not launch corresponding platforms for different markets, or launched different national sites based on existing platforms, it did not stop at other countries' market platforms.

For example, last April, Alibaba secretly invested Jet.com.

In May of the same year, India electric business Snapchat announced that it won the $537 million E round.

The leading investor is Alibaba. In the same year, in August, the India electricity supplier Snapdeal completed the $500 million financing, and Ali, one of the leading parties, accounted for 200 million dollars and got 4.27% of the shares.

Just yesterday, news shows that Alibaba group plans to enter the India electricity supplier market this year. It seems that it is not far away from its "net collection".

Ali also has harbinger of the Southeast Asian market. According to the analysis of the industry insiders, Ali has made a lot of deployment before LAZADA.

"As we all know, the electricity market in Southeast Asia has great potential, but the fatal short board is its logistics link.

So last year,

We choose to cooperate with Singapore Post to upgrade and reinvest 187 million 100 thousand yuan to further improve the logistics network in Southeast Asia.

In addition, the person also said that Alibaba's choice of LAZADA is not a "silly money," but rather an important strategic significance.

Fast selling as an important weight of Ali's export electricity supplier, has steadily occupied emerging markets such as Russia and Brazil, but with the gradual saturation of the market, it is necessary to open up new territories.

"In the traditional electricity market, like North America and Europe, almost all of them are occupied by Amazon and eBay.

Just as Jingdong grabs the mobile terminal, it can only rely on investing in Wish, and Ali wants to enter the Southeast Asian market, which does need a strong springboard.

He said, "at the same time, as a dead enemy, Jingdong set up an international site in Indonesia, and its intention is not needed to explain. Then it is reasonable for Ali to invest in LAZADA and contend with it."

Platform 1000 million, why LAZADA alone in the first prize?

As a new online business platform with only 4 years on line, especially in Southeast Asia, where the scale of investment and financing is generally low, why will LAZADA get the favor of China's e-commerce platform giants?

First of all, it is undeniable that LAZADA's influence in China cannot be underestimated and its reputation is not bad.

As long as Baidu has "LAZADA", you will find numerous search results defined as "Southeast Asian version Alibaba", "Southeast Asia Version Amazon" and "Southeast Asia Version Jingdong".

Second, the Chinese sellers' access channels have been opened, and the gang ERP is also docking with its API interface.

More importantly, LAZADA has covered 6 countries since it was launched in 2012, and the platform has been growing vigorously.

As of the fourth quarter of 2015, LAZADA had 40 thousand sellers and could provide up to 16 million local, cross border or exclusive products for customers.

This figure has increased by 900% over the first quarter, which is amazing.

Besides, in late 2015, LAZADA established 10 logistics centers, more than 80 distribution centers and a "last mile" distribution fleet with more than 2000 vehicles. It also cooperated with third logistics companies from all over the more than 100 places.

This development has brought more convenience to consumers and Chinese sellers.

LAZADA's financing history

According to incomplete statistics, LAZADA has conducted at least 6 rounds of financing from the line up to now:

In 2012, JP Morgan invested 50 million US dollars;

In November 2012, Kinnevik invested $40 million;

In December 2012, Summit Partners invested 26 million US dollars;

In January 2013, Tengelmann Group invested 20 million US dollars;

In June 2013, Holtzbrinck Ventures, Kinnevik, Summit Partners, Tangelmann Group, and Verlinvest from Belgium invested a total of $100 million.

In 2014, Temasek Holdings of Singapore invested $249 million.

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The reporter understands, at this stage, the electricity supplier of Southeast Asian countries is still in the development stage, and payment and logistics problems need to be solved urgently. Ali, whether it is the international version of Alipay or its rookie logistics network, can slow down to some extent, or even solve customer service problems. At that time, the development of electricity providers in Southeast Asia is expected to be faster.