Aldun Six Hand In Hand CHIC Exhibition: Big Shop Upgrade + Supply Chain Evolution

In March 18th, the most influential in Asia.

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The National Convention and Exhibition Center closed successfully. During the 3 day exhibition period, there were 1300 brands from more than 20 countries in the world.

Third party brand,

We are also aware of the persistence and breakthroughs of some Chinese leading clothing brands. They regard the "industrial chain optimization and business model innovation" as the cornerstone of future brand upgrading.

Super flagship store model to world-class

In the exhibition hall of the commercial Museum of the 3 hall, the booth of the Chinese fast fashion men's brand, Alston, was impressed by the movie star Huang Xiaoming. The classic brown wood back wall created a elegant, steady and fashionable shopping environment. The matching area made of neckties, scarves and wallets adds more details to the costumes of the costumes.

According to the person in charge of the exhibition, the special design of the exhibition is a reference to the May's May launch of the super flagship store terminal. At present, a number of flagship stores have been successfully operated and have been confirmed by insiders and insiders.

Speaking of the big store mode, consumers should be familiar with the store image of the world's fast fashion giants such as UNIQLO, GAP, Zara, H&M and so on. Thousands of Ping shop images have long been popular among the people. Under the big store mode, they have been very successful in their own brand retailer mode (SPA).

Under the background of today's international garment market integration, Alton has been studying foreign advanced business philosophy and optimizing SPA mode according to China's national conditions. In a few years, it has developed to hundreds of shops, mainly due to meeting the basic needs of consumers, not grasping market information quickly, simplifying the intermediate links of sales channels, shortening logistics costs and time, and achieving high performance price ratio, keeping pace with fashion trends and fast turnover.

On the basis of the successful operation of the SPA mode, Alton now makes every effort to build a super flagship store mode, which will enable the brand to continue to pursue the popular fashion, meet the needs of different consumers, across the class and age, and has great advantages in terminal image, shop area, category, structure, quantity of goods, cost performance and professional services. The aim is to create a one-stop shopping experience to better meet the potential needs of consumers.

Supply chain evolves for consumers

In addition to the static exhibition, Alston also held a symposium on the supply chain cooperation of "Alston", called "evolution / symbiosis / change because of you". The industry associations, industrial clusters, surface accessories suppliers and Alston supply chain leaders from several cities across the country gathered together to discuss the future development of Alston's supply chain.

"How to maintain the leading edge of enterprises in the new era is the core concept of enterprises. In the new year, we will strengthen our commodity management and control, enhance operational efficiency and create an open supply chain management system through better integrated management of upstream and downstream businesses. We will seek quality suppliers to conduct in-depth strategic cooperation nationwide, grow with suppliers and partners, and jointly enhance the value of industrial chain, achieve win-win development, and jointly create a new mode of cooperation in garment industry, so as to become a healthy and steady development of China's apparel industry supply chain."

It is reported that the management mode of the supply chain that he hopes to build is a process of purification, and it is also faced with a completely new experience. The company is upgrading to a more reasonable and perfect supply chain mode, making it more convenient to cooperate with suppliers, so as to safeguard the practical interests of partners and win a new development with all partners.

The key point of this supply chain relationship is how to make the supply chain more pparent and flexible. In the process of upgrading the new supply chain mode, Alston hopes that more garment production suppliers, suppliers of surface materials and related industrial chains will join the SPA platform of Alston, so that the product development efficiency will be faster, the quality will be better, the adhesion with consumers will be enhanced, and the recognition and trust of more consumers will be gained.

After the conclusion of the conference, many enterprises signed a cooperation agreement with aldun ton. After the CHIC exhibition ended, Alton made another "qualitative evolution" in the supply chain integration.