Is Non Differentiated Consumption More Popular Or Popular?

COS's flagship "

"Let

It seems to have an extraordinary commonality, blurring the gender and returning to the original meaning of fashion.

The ranking of popular brands in Amazon China also represents a gradual rise in consumer demand for taste.

Fancy fashion

When the popular brand started the global fast selling market, the data from the side view, economic point of view, told us that "let the fashion be simpler, you have I have everyone," is the best way to make the brand survive; the consumers, on the other side, shouted to do the same thing, and rushed to the fashion with faster, cheaper prices.

What can be left behind in such a contradictory community?

Online:

In March 2006, Amazon China (Z.cn) announced that the total volume of its "offshore purchase" products had a historical breakthrough of tens of millions. Clothing, footwear, jewelry, watches and clocks, luggage and fashion homes and other fashion categories had expanded by about 2000000 in a month, with a total volume of over 5 million, accounting for almost half of the overseas purchase.

Among the brands that are popular, in addition to the popular DVF, Rebecca Minkoff, Kate Spade, CK, DW and so on, there are also newly introduced Vera Wang Wang Weiwei, Theory cherry, Sam Sam, and so on.

Below the line:

At the beginning of this year, Apple Store ushered in the big day of the first flagship store in Guangzhou. Subsequently, it was also a fashion brand COS, which was popular with fashion editor and tide people. It also officially announced that it will open the first specialized shop in spring 2016. This is also the seventeenth brand store in China, and it also breaks the Guangzhou's "zero" shop probability.

It is reported that the new store covers an area of 323 square meters, and the exterior wall is made of perforated metal and finned wood structure, and is equipped with brand series of men's and women's clothing.

The shops are furnished with furniture designed by modern medieval designers to highlight clean lines and natural elements.

Distance does not produce beauty. It's personal taste after you get it.

No difference in global fast sales should be reflected in the purchase channel, purchase price and purchase category, which is particularly evident in the mass brand.

Breaking the blind spots of the former regional sales, and gradually forming a relatively perfect industrial chain under the line and line, consumers can feel different experiences, and thus the energy is also pferred to the "can wear" level, which is a discipline for the consumption of personal taste, perhaps the premise that the brand development culture needs most.