Nike Advertising Blockbuster "Look At You"! Who Is The Next "Jordan"?

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The stars of the camp lost the 2016 Christmas war without exception, but they did not affect Nike's marketing route. Recently, they launched a new promotional film: "look at your".

The publicity film sent Nike's basketball players to the war in 2016.

Now, Nike's basketball.

It has been quite impressive, but they have been introducing new products and continuing to swallow up the remaining market share.

Just as Air Jordan can bring Nike about $2 billion 200 million a year in sales, Nike hopes this model can be extended on these stars.

From the more influential stars in the existing camps, who is likely to become the next Jordan?

1. James

Different from Michael Jordan's life style, this is the biggest contract signed by an athlete in Nike's 44 year history. Apart from regular cooperation, the two sides will also set up personal brands around James.

Back to the renewal, Nike may not be able to focus on James as the same as Jordan's brand. But the two sides must go in the direction of jointly running the brand. Compared with the Nike (total revenue in 1984 is 200 million US dollars), Nike's resources and influence, which has exceeded US $30 billion, will probably push James brand far ahead of Jordan brand.

2. Kobe

According to Forbes magazine, Kobe's total career income amounted to $680 million.

Among them, the Lakers paid 320 million of their salaries and other income came from advertising endorsements. His main endorsements include Nike, Lenovo, Turkey airlines, Mercedes Benz, McDonald's, Sprite, Nintendo, SONY and Yu Bao table.

From the point of view of cooperation with Nike, Kobe's shoes sales are far from James's high, but with the huge fan foundation, Kobe and Nike may be re engraved.

The field has a certain effect.

3. Durant

The 10 year 300 million dollar contract signed by Durant and Nike is no longer so conspicuous before James's life contract. KD, which is fully returning this season, is still on the rise. The reality is that the sales of Kobe and Durant's shoes are not equal to that of James.

However, on Forbes's list of athletes' personal values in 2015, Durant ranked sixth in line with Boulter. Durant, who is in the golden period of his career, still has much room for improvement.