The Implementation Of The New Policy In 2016 Will Affect The 2016 Development Of Major Brands.

motion

Nike plans to break through $7 billion in 5 years.

Recent media reports show that Nike is adjusting its chain stores to better match online sales and strive to attract more online shoppers.

Nike is targeting this month.

The issue has made a five - year plan, which is expected to increase from $1 billion today to $7 billion by 2020. At present, Nike's e-commerce paction accounts for only 2% of total sales, and this proportion will reach 14% in five years.

Specific measures include Nike's launch of mobile stores for mobile phones and tablet consumers at home and abroad, and the promotion of its online stores to a wider global market. At the same time, a multi-channel retail strategy will be implemented to integrate online and offline businesses.

At present, Nike has opened e-commerce websites in many countries, including the United States, Australia, China, Japan, South Korea, Brazil and more than 10 European countries.

Next, Nike will extend its e-commerce website to Canada, Switzerland and Norway.

Adidas 2016 will be a "record year".

Recently, Adidas chief executive said he expects the brand to be a "record year" in 2016, and Adidas's sales in North America will have double-digit growth this year.

Herbert, who was asked to step down last year, is Adidas's longest serving CEO.

Before leaving office in March 2017, he was trying to reverse the decline of the company and was more confident in his recovery plan than ever before.

Under Armour and HTC cooperation Grip was released in 2016.

{page_break}

UnderArmour and HTC are expanding their cooperation plans, and Grip is one of them.

Grip is Under Armour and HTC wearable device, a smart bracelet, the bracelet will be released in 2016.

New Balance has reached a long-term cooperation agreement with New York Road Running Association

Recently, NewBalance officially announced a long-term cooperation agreement with the New York Road Runners (NYRR), which covers a series of events and projects of NYRR, as well as a youth running plan. New

The cooperation will start gradually in 2016 and will be extended to sponsorship, youth plan, global licensing, and retail rights and interests of apparel footwear, e-commerce and offline channels in 2017.

This cooperation will closely link the innovative sports products of New Balance with the pioneering ideas of NYRR, the world's top runners. They will work together for runners.

Fast fashion

UNIQLO will enter the Canadian market in 2016.

UNIQLO, which relies on overseas performance, continues to expand.

Previously, UNIQLO has said that it will enter the Canadian market next fall, plans to open two stores in Toronto, and also has branches in Vancouver.

It is understood that UNIQLO's two shopping malls located in Toronto belong to Cadillac Fairview group.

Among them, the Eaton Centre's UNIQLO store area is 28 thousand square meters (approximately 3111 square meters), opened beside H&M; the shop area of DELL shopping mall in York (Yorkdale Shopping Centre) is 24 thousand square feet, will be located in the new extension part of the shopping mall, this part will also open 27 new shops including NordStrom.

Larry Meyer, chief executive officer of North America, UNIQLO, said that entering the Canadian market is a milestone in UNIQLO and an important step in its development strategy.

Harmont & Blaine plans to go public in 2019

Italy leisure sports apparel brand Harmont& Blaine set a goal of seeking external investment in 2013. Last year, it obtained the strategic investment of Italy private equity fund Clessidra SGR, but even so, it still failed to achieve the original target, and the listing plan was postponed in 2019.

It is reported that Harmont& Blaine originally intended to grow to 200 million euros in 2016, listing IPO, but in 2015 only about 80 million euros in revenue, next year's revenue is expected to be 90 million euros, is expected to hit the threshold of 200 million euros by 2019.

{page_break}

The founder of Harmont& Blaine said that the brand will complete its first stage growth plan in 2018 to prepare for the listing in 2019, when the Clessidra SGR investment will also expire the 3-5 year regular investment cycle of the private equity fund. He predicts that Clessidra SGR will withdraw funds through the IPO of Harmont Blaine SpA.

Authentic Brands ready for listing in 2016

AuthenticBrands, the US brand management company has been established for 5 years, and it plans to go public in IPO in the first half of next year.

AuthenticBrands, its 29 service brand portfolio, including the Juicy Couture, Prince, Marilyn Monroe, Michael Jackson, Jones New York, which were purchased in 2013 for 195 million US dollars, will continue to buy three brands in the middle of this year. The retail revenue will increase to nearly 5 billion US dollars this year.

The AuthenticBrands founder set the goal of doubling the scale to $10 billion by 2018.

The Chinese government has fully developed its electricity supplier and domestic business within 5 years.

The Chinese government has also made a 5 year plan recently. The 5 year plan mainly focuses on the development of e-commerce in China. It will focus on Internet companies and domestic e-commerce companies, especially on the innovation capability of enterprises.

Details of the plan will be announced in March next year.

According to the survey in recent years, China's retail sales are projected to grow by about 8% between 2016 and 2020, and the development of e-commerce will be more rapid. This e-commerce plan will also have an impact on the textiles and clothing industry, because the government expresses the hope that local brands will become international.

At present, the Chinese government has announced that it encourages the internationalization of Chinese brands, which means that in the next 10 years, multinational corporations may face greater competition both in the Chinese market and in the international market.

The government also encourages creativity.

And may give them priority because the government aims to build China into a leading design centre.