New Bai Lun Will Replace Arthur As New Sponsor Of New York Marathon.

Ascis (Arthur), who sponsored the 25 sports equipment for the New York marathon for a long time, is going to quit.

Starting from 2017, New Balance will take over the Japanese brand and last for at least ten years.

The price of New Balance is not low.

According to the news, the cost of the New Balance agreement will be substantially higher than the annual 300 Asics of US $10 million.

In addition to the annual marathon, NYRR New York Road Runners also requires New Balance to undertake more sports activities throughout the year.

Asics lost to Skech in the name of the Losangeles marathon not long ago, so the original "Asics Losangeles marathon" will also be renamed the "Skechers Perfomanace, Losangeles marathon".

This entered the United States in the most brilliant period of Japan's economy in 1990s.

The brand still gained $1 billion in revenue in North America and Brazil this year, up by 15% compared with the same period last year.

But for it, sponsoring a marathon seems no longer worthwhile.

This withdrawal is reminiscent of last year's retreat from the huge billboards of Piccadilly Circus in central London. How much of their departure is TDK, Japan's electronics company, which represents the glory of the Japanese company.

With regard to New Balance's enthusiasm for marathon, it has recently been seen that it may be difficult for you to understand advertisements for casual sports shoes such as 574 or 1300.

However, in fact, New Balance is professional.

It has a large product line.

It is also the four largest in the world with Asics, Brooks of the United States and Saucony.

Brand.

Outside New York, it is a sponsor of the Rome marathon, the Rotterdam marathon and the 11 km race run Falmouth Road Race.

In addition, though not an official sponsor, New Balance took the initiative to participate in the London Marathon and Boston marathon, such as buying buses and billboards around the marathon track in Boston as advertising sites, and planning marketing activities including "Nobody Runs Like Boston".

In London, New Blance also increased its advertising investment during the competition, and launched the ad "Let s Race, London".