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"Spike" Is Popular Consumption Should Be Rational.

2014/12/4 14:57:00 20

"Spike"ConsumptionReason

Nowadays, the "spike" craze in online shopping is actually a way for sellers to sell time limited promotions, and buyers rush to a phenomenon of panic buying.

The seller is the director, rationally with good gimmicks, to attract many potential buyers, to produce "marginal kill" outside the marginal effect, affecting the customer base, expand sales.

Buyers are actors, known as "killers," and commodities become "props".

Because the limited time limit, "too many", although there is a few seconds of the difference, it can not be very normal, but the more so, the more people want to "spike" to.

This sales promotion method is not new. It can be seen in the promotion of supermarkets, stores and home appliances stores.

Early in the morning, people queued up to wait for shopping scenes, which is the same as the promotion on the Internet.

But the invisible network will bring people together, and the age of shoppers will change, most of them will be young people.

It is precisely because the majority of young people, so remind everyone, we must rational shopping, protect their rights and interests.

In these popular "spike" shops, after a round of "kill", the message required to pfer accounted for most of the shop's messages.

The owner of a "spike shop" revealed that every time after the spike, there would be about 1/3 of the running lists. Some of them had to go back and ask the shopkeepers to close the deal. Some of them simply disappeared and no payment was made.

Some "spike kill people" even opened up a pfer shop to pfer the goods that they came up on a whim.

The quality of "spike" goods is also mixed.

Some sellers seize the psychology of consumers and deliberately restrict their products to "limited" or "exclusive", in order to attract customers.

Some sellers register more accounts or invite friends to help, resulting in the "seconds kill" illusion, using "spike" as a gimmick to promote their popularity.

Aiming at these possible pitfalls in the "spike", senior buyer Liu introduced her own shopping experience. Before "spike", she must make sure that she really needs it, carefully compare the size and picture of the product, and refer to the reputation and past evaluation of the store, and treat the "spike" rationally, so as to avoid buying useless commodities for a short time.

"C", "small kill", said the small "C", "Taobao", "patting", "Baidu" and other online shopping platforms.

clothing

Clothing, cosmetics,

Home Furnishing

Products and 3C products are numerous, and the quality of "spike" products is different. In order to attract buyers' attention, some sellers inevitably push some "inferior products" to attract customers at a very low price.

At present, online shopping has been short of effective supervision measures. When online shops implement "spike" activities, the quality of "spike" products is not good. Especially for some digital IT, home appliances, buyers can buy "refurbishment machine" and "parallel imports" if they do not pay attention to them.

In particular, some young people, in order to catch up with fashion, strive for competitiveness, blindly follow the sales promotions of the sellers, take pleasure in "killer", and actually do not lack similar products themselves, resulting in waste.

In addition, some people who want to speculate, sell online shopping, have been very low price "spike" to merchandise, trying to sell below the market price, and earn the difference.

Cheap goods are not good, even genuine goods, but there may also be low volume clearance products with little market interest, driven by interest, and also pferred to their own risk.

A large number of clothing circles remind netizens that online shopping must rationally understand their shopping needs and fully understand the comprehensive information of the merchandise purchased.

For example, if a digital camera is needed, it is necessary to decide in advance whether to purchase digital SLR, long focus machine or card machine.

Locking one or two.

brand

After that, the login price net selects relevant information and searches according to its own needs.

The latest quotations, performance parameters, appearance pictures, latest comments and other sufficient information will help to fully understand the products.

60% of the women's wear seen on the Internet is not in conformity with the arrival. The probability of men's clothing will be much lower.

No matter it is crazy "spike" or rational consumption, it is most important to protect their rights and interests. After all, there is no free lunch in the world, and there is no need to spend money and energy for impulse.

At present, a large number of people who are keen on online shopping are still in the stage of "gnawing old people" and "moonlight clan". So it is more urgent for them to reasonably control the purchase of goods and protect their consumers' rights and interests.


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