The World Is Changing Fast. Nike Is Wearing ADI.

< p > here, the world is < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank" > shoes "< > hat net" Xiaobian "to introduce you is not wearing Nike has worn ADI.

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< p > whether or not it is in line with commercial practice is no longer a priority.

This publicly sponsored case has brought unprecedented good news to Manchester United, and it is a great trust for Adidas, which is known as the "Global 500 million Red Devils fans" group's consumption ability and brand loyalty.

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In the international sponsorship market of P, there is absolute market influence, so there is no need to worry about how many business rules.

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< p > announces the next contract before the end of the current contract, and the new partner is precisely the dead partner of the current partner. This behavior is most stimulating in the commercial sponsorship activities of the professional team.

Manchester United and Nike's equipment sponsorship contract expires in a year. After the collapse of the contract negotiations, the news that United will form a new sponsorship cooperation with Adidas will soon come out, and the amount will break the record of sponsorship of the global professional sports equipment.

The new contract starts from the 2015-2016 season with a duration of 10 years, and the total amount is 750 million pounds, which is two times higher than any other European team's commercial sponsorship.

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< p > this is a major change in the sports sponsorship market after the world cup.

Two Adidas sponsored teams, Germany and Argentina, have joined the World Cup finals, which has been seen as the victory of Nike in the sponsorship of the competition.

Nike is experiencing the most special stage since it entered the soccer field in 1996.

Nike has always behaved like an enterprising successor who has experienced this loss and will not know how to clean up the mess.

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Less than P, Nike lost not only Manchester United, but also Brazil's largest professional soccer partner, and the cooperation between A Senna and another Premier League club, Nike, ended.

Nike and ADI's sponsorship of the two Premier League's traditional giants are completely broken.

However, Manchester City, as the "Challenger" of the three heroes of the Premier League, is also a new representative of Chelsea. It is also consistent with the market image of Nike, which is an alternative leading market.

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"P" ADI is already a sponsor of Chelsea. It is a great breakthrough for them to join hands with Manchester United in the sports marketing market.

This 10 - year contract negotiation lasted for more than 3 years, and finally, Nike was successful on the premise that it gave up completely.

What is even more surprising is that Manchester United just experienced the most dismal season in the Ferguson era, ranked seventh in the league, not even qualified for next season's European war, and even signed a record breaking contract with ADI. The mediating ability of the management is commendable.

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< p > the new sponsorship contract will bring Manchester United to an astonishing height.

Manchester United's Premier League rival, Sundaram, has a total income of only 76 million in the 2012-2013 season. It is only equivalent to the income from Manchester United's sponsor from ADI in the 2015-2016 season, plus Chevrolet and Aon, which will earn 143 million pounds.

Chevrolet is the main sponsor of the chest. It pays 357 million pounds in 7 years. Aon is < a href= "//www.sjfzxm.com/news/index_f.asp" > Training Dress < /a > and base sponsors, and it pays 136 million pounds in 8 years.

The sponsorship income of 143 million is enough to top the top 6 of the Premier League's overall income.

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Van Gaal P is a booster for sponsorship.

His handling of the Holland team in the world cup shows the style of tactician and provides more bargaining chips for Manchester United management.

After the world cup, Van Gaal did not take any breaks to take up the post directly, and he was confident of rejuvenating Manchester United.

When Van Gaal was not in place, Manchester United had notified all the veteran players of the club that they had to work with coaches and youth tier players.

This is the initial embodiment of the Van Gaal effect.

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< p > united stated directly in cooperation with ADI in the official statement, which will bring "at least 750 million pounds" income to the club.

ADI's feedback is very optimistic about this cooperation.

Herbert Heiner, a longtime CEO, said: "this will be a milestone in finding potential for sponsorship projects," and said that ADI "expects to achieve sales of 1 billion 500 million pounds in the cooperation period".

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< p > Manchester United and Adi had cooperation between 1980 and 1992.

With the popularity of sports sponsorship market, Manchester United's global influence has become the object of competition for many brands.

Nike began to cooperate with Manchester United in 2002. One of the terms of cooperation is Nike's priority for renewal.

But the two sides were once regarded as the perfect sports commercial marriage. With the increasingly strong commercialization of Manchester United, especially after this year's Nike competition appeared at the training base, it was irreversible to break down.

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< p > Manchester United is turning into a crazy business machine, which is related to Glazer family's policy of emphasizing the degree of marketization in recent years.

Prior to the Glazer family's acquisition of Manchester United in June 2005, United's single season market sponsorship and other business revenues amounted to 42 million 480 thousand.

By the end of the 2012-2013 season, this figure has climbed to 152 million 500 thousand pounds, and the data in the 2013-2014 season have not yet been counted, but it will definitely go up again.

The increasing business revenue is to make Manchester United's financial statements more convincing because it is already a public company listed on the stock market in New York.

The Glazer family used to buy Manchester United at the price of 790 million pounds, of which only 320 million of its own capital was available, and the rest of the funds were obtained through various kinds of lending.

The accumulation of debt reversed on Manchester United club, so that Manchester United overnight from the world's most profitable club to become the most indebted club.

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At P commercial level, Manchester United sold Beckham to Real Madrid in 2003. After 10 years, they have been lagging behind Real Madrid in marketing, and even surpassed Barcelona for third years.

At the athletic level, Ferguson's retirement led to a sharp decline in club performance.

This is a very unfavorable situation for the Glazer family, which promotes the 1/3 share of Manchester United in New York.

Their acquisition of Manchester United is a typical way of managing professional sports in debt, which is, of course, over average returns.

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< p > giving up Nike and choosing ADI, the most convincing thing is the final amount of sponsorship.

In the process of negotiation with a href= "//www.sjfzxm.com/news/index_f.asp" > Nike < /a > and Adi, we can imagine all kinds of skills that the people of Glazer family used to be perfectly proficient.

Whether or not it is in line with business practices is no longer a priority.

This open sponsorship has brought an unprecedented good news to Manchester United, which is a great trust for Adidas, which is known as the "500 million Red Devils fans" group in terms of their spending power and brand loyalty.

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