Snow Leather Has To Throw 230 Million Shoes In Ukraine.

Cowhide and sheepskin... As a national import and export processing enterprise for cattle and sheep skins, Bortala Mongolia Autonomous Prefecture snow products limited liability company (hereinafter referred to as "snow leather") products not only sell well in the mainland, but also exported to Europe and the United States.

This year, Shaker leather We plan to invest 230 million yuan to build shoe factories in Urumqi to achieve "one-stop" from leather raw materials to footwear products. At the same time, in addition to designing footwear products with national characteristics according to market demand, footwear design and production will also be carried out in accordance with international fashion standards. "We hope to develop the brand of local footwear that is proud of Xinjiang people and meet the needs of Xinjiang and the five Central Asian countries." Shawkati Ablet, chairman of SHK leather industry.

SHK leather industry was founded in 1999, when the registered capital was only 12 million 564 thousand yuan, and today's fixed assets have reached 100 million yuan. "We have been working hard." Shawkati Ablet said, especially the local government's strong support.

In 2003, with the support of the State Party committee, the government, the Alashankou port Committee and the Bo state animal husbandry bureau, the company moved the processing plant from the city of Bole to the port of Alashankou. Mainly from the neighboring countries such as Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Azerbaijan and other places to buy high-quality leather raw materials, through processing, production, and then exported to Russia, and Guangdong, Zhejiang, Fujian and other places.

"Unlike European and American leather materials, we buy leather materials from Central Asia, which are small pores, compact fibers, and durable luster." Shawkati Ablet said that after selling and selling products, the company has quickly won the market by virtue of its good quality and reputation. In 2007 and 2010, the company established SHK leather branch in Uzbekistan and Kazakhstan as a foreign production and processing base to realize trade expansion to Europe and other countries.

"In the past, many products in our region were mainly responsible for the initial processing of raw materials, deep processing and other fine industries were often completed by the provinces or cities in the mainland. Our work is the most difficult, but profits are being made away by others. Shawkati Ablet said that if we want to change this situation, we need to develop further processing in various industries and enhance our own strength. Building shoe factories in Urumqi this year is one of the efforts of the company.

Nowadays, the annual production capacity of Shek leather is 600 thousand pieces of cowhide and 1 million sheepskin, and its output value is 130 million yuan. Shawkati Ablet said that in order to further expand the international market, the company has not only participated in the exhibition and sale of Hongkong fairs for 10 years in a row, but also participated in the sales and marketing of the fairs in Italy, Turkey and other places for 3 consecutive years. With the help of these "ports" which are in line with the international leather market, the snow leather industry has opened up international markets such as Europe and the United States, and has achieved steady growth in sales volume.

As the largest fur processing base in the five provinces and the leading enterprises of leather processing in Xinjiang, the innovation of leather has never stopped. "We want all the people in the world to use the products of SHK leather and feel the strength of our Xinjiang people." (morning paper reporter Xia Lijuan) exclusive interview

As the largest fur processing base in the five provinces and autonomous regions of Northwest China, SHK leather industry has not only achieved brilliant achievements in leather purchasing, processing and marketing, but also expanded to other industries. With regard to the diversified development of the company, the reporter interviewed Shawkati Ablet, chairman of the company.

Reporter: the leather industry has already entered the international market. What is the diversification development in the future?

Shawkati Ablet: this year, the company plans to invest 580 million yuan to expand the industry. In addition to investing 230 million yuan to build a shoe factory in Urumqi Industrial Park, it also plans to invest 350 million yuan to build a five star hotel with ethnic characteristics in the capital city, integrating Xinjiang elements such as gourmet, singing and dancing with international hotel positioning, providing people with better, more brand value and better quality service in Xinjiang.

Reporter: at present, the marketing performance of hotels in the capital is rather low. Why did they invest in building five star hotels at this time?

Shawkati Ablet: take the Maris Hotel as an example. Besides hosting local banquets, the main reception group is the mainland tourists. In recent years, the occurrence of violent terrorist incidents has had a great impact on catering and hotel businesses. And at this time node, the five star hotel with national characteristics is built because we have confidence in the future of Xinjiang. We believe that as long as we work together for the harmony and stability of Xinjiang, the life of singing, dancing and happiness will soon come back. Before that, we must be prepared for the best in the future.

Reporter: have you always stressed that the construction of national brand is only a consideration of enterprise development and economy?

Shawkati Ablet: the construction of national brand, as the name suggests, is to rub in the products into national culture and national characteristics. As I mentioned before, when the shoe factory is completed, we will design shoes with national characteristics according to the needs of the Central Asian market, such as flower patterns, high barrels, sharp ends and so on. To build a five star hotel with ethnic characteristics, we should bring together the special foods of ethnic minorities in Xinjiang, such as pilgrimage, barbecue, Bahali, roasted buns, milk tea and so on, so that guests can eat all kinds of Xinjiang cuisine in our hotel. At the same time, we should also provide excellent performances of Xinjiang songs, dance and musical instruments. Similarly, we can let guests stay indoors and feel the enthusiasm of Xinjiang people.

To show the whole society what we can do in Xinjiang and how we can do it, so that we can understand a real, developing and enthusiastic Xinjiang. Happy and beautiful emotions can be disseminated. If they appreciate them, they will be recorded in their hearts. Naturally, this feeling and this national culture can be transmitted to more people. This can be subtle.

Reporter: how do minority enterprises undertake social responsibility while promoting economic development?

Shawkati Ablet: at present, there are 9 companies and nearly 2000 employees in the company. Apart from economic development, we have provided 2000 jobs for the society only in terms of employment. Although the hotel industry is relatively stagnant now, all of our employees are still on the job. No one left. This is not only for the development of enterprises, but also for the stability of employees' emotions.

When the new shoe factories and hotels are built, we can provide at least 3000 jobs. These jobs will not only allow some idle people to do something, but also provide a platform for the graduates of secondary and technical schools, so that more people can understand how to work hard and become rich. When people have something to do, how can they be influenced by extreme thoughts when they are busy with their lives and family members and realize their value in life? (Wen / morning news reporter Xia Lijuan / morning news reporter Chen Feng) yesterday at 13 o'clock, the South China road of Urumqi, Shawkati A, chairman of the snow leather industry, did not come to mention the company's Xinjiang Maurice hotel.