Expand Sales Channels And Demonstrate Brand Strength.

The nineteenth Qinghe international cashmere and fluffy products fair and the third China Qinghe cashmere yarn and products exhibition were held on May 18th ~20 in Hebei Qinghe County cashmere products market.

During the trade fair, more than 2000 buyers came to the exhibition and reached an intention contract of 320 million yuan.

The theme of the conference is "expanding sales channels and displaying brand strength", sponsored by China Textile Industry Federation, Hebei Provincial People's government, China Wool Textile Industry Association, Qinghe cashmere products market management committee, Qinghe Cashmere Industry Association, Qinghe cashmere industry entrepreneur association, China Livestock Products Circulation Association and Qinghe County people's Government.

In addition to cashmere yarn and other animal fiber yarns, the products include cashmere and animal fibers, such as cashmere sweaters, trousers, skirts, coats, and some cashmere raw materials, cashmere products and accessories, chemical auxiliaries.

During the meeting, the circulation branch of China Federation of textile industry officially issued the "China Textile and clothing e-commerce demonstration unit" plaque to Qinghe cashmere products market, marking the Qinghe County Party committee and county government to vigorously develop the e-commerce industry, and strive to build a sound infrastructure business base.

The official of the Qinghe County government said: "e-commerce has sprung up in Qinghe in recent years and is booming.

In order to speed up the development of e-commerce, Qinghe built an e-commerce hatching and upgrading trading area in the cashmere products market, and made a strategic plan to create a national e-business base.

At the same time, in order to comply with the objective requirements of modern market pactions and the actual development of e-commerce in Qinghe County cashmere industry, more than 100 e-commerce operators and suppliers of goods and goods have been presented in this year's fair.

During the same period, the organizers launched a series of rapidly growing Qinghe clothing brands, which fully demonstrated Qinghe cashmere's stride forward in the high-end clothing with personalized, fashionable and diversified connotation.

Among them, Dr. Jia Xizeng, Academy of Fine Arts of Tsinghua University, is a product of "Cherry Nine Songs" designed with Chu culture as the core. It has the characteristics of novel style, rich cultural connotation and unique originality. It shows that Qinghe cashmere has realized the leap from product imitation to product innovation.

In addition, the "Hua Jia Na" with business and leisure as the main style and the "golden Li Shan" cashmere dress from Zhejiang held a wonderful fashion show.

After many years of development, Qinghe cashmere products enterprises have successfully explored the "quantity body clothing" distribution mode. At present, Qinghe cashmere enterprises have opened more than 5000 volume clothing shops in China, and the sales network has spread all over the country.

How to open wider sales channels and further enhance brand awareness and influence has become a topic of concern for Qinghe cashmere enterprises.

It is understood that the two trade fairs will be held for the first time in this trade fair, highlighting the "light form and heavy trade" characteristics of the exhibition. The organizers strive to expand the sales channels of Qinghe cashmere and products through a 3 day trade fair.

To this end, the contractor has organized 6 investment teams to go to all parts of the country, and invited over 2000 businessmen including foreign agent managers, volume clothing shop managers, yarn dealers, and famous shopping malls purchasing managers of major cities to participate in this fair.