Sidelights On CHIC Exhibition Cluster Of China International Fashion And Accessories Fair

< p > "in the CHIC2014 (China International a target=" _blank "href=" //www.sjfzxm.com/ "> clothing /a < < a target=" _blank "" _blank ">" clothing > Expo "), the West Liu exhibitors have sold millions of orders on site, and there are many intentional orders, we are continuing to follow up.

Han Hui, deputy director of the Construction Management Committee of the clothing market of Xi Liu, expressed satisfaction with the results of this exhibition.

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< p > and the success of Xi Liu is obviously a microcosm of this industry cluster's participation in CHIC2014.

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More than a dozen exhibitors, such as Jung jeans, Dachen shirts, Yulin winter clothes, Guangzhou Baima market, Xinjiang Pavilion and so on, have also gained a lot in CHIC2014. < p >

Besides the intention order, many industrial clusters have further clarified their strengths and weaknesses in their interaction with peers, recombing and finding the direction for future development.

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< p > among them, the Xinjiang Pavilion is a typical group of exhibitors.

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< p > < strong > regression product < /strong > < /p >

"P >" before the exhibition, I still feel sorry for the exhibition cost of 17000 yuan. As a result, when we look at it here, we are very different from others in terms of clothing design or business operation.

The exhibition has widened our horizons for Xinjiang enterprises.

Aisia Abdou, general manager of Hetian AI Lima garment processing plant, said Li.

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Yu Zhengsheng, chairman of the National Committee of the Chinese people's Political Consultative Conference (CPPCC), put forward the proposal of "promoting the employment of millions of people in Xinjiang" to the revival of the Eurasian Silk Road in recent years, and promoted the development of the "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "garment industry, which has been mentioned by Xinjiang for an important position before.

But over the years, Xinjiang, which has been independent of the mainland garment market, should compete with the mainland's developed clothing brands. < /p >

< p > for this reason, Wang Tiankai, President of the China Textile Industry Federation, thinks that for Xinjiang, it is more suitable for the development of the clothing industry.

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"P >" fiber, fabric, printing and other industrial chain front-end industry requires high production technology and pollution is relatively serious, so it is not suitable for Xinjiang development.

In contrast, the clothing industry is still a labor-intensive industry, and the pollution is relatively small.

Therefore, promoting the development of Xinjiang's garment industry can not only solve the local employment problem, but also promote the development of local economy.

Wang Tiankai believes that Xinjiang should start with its own advantages and vigorously support and promote the development of local distinctive ethnic dress enterprises.

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< p > and the exhibition of Xinjiang Pavilion also confirms Wang Tiankai's judgement.

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Zhang Tongzhi, President of the Xinjiang apparel (apparel) Industry Association, told reporters that in Xinjiang's exhibiting works, there are ethnic elements and fashion design clothes are most popular among buyers. P

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The exchange of P with buyers also made Xinjiang aware of the importance of improving clothing quality.

"In our products, the quality of some scarves and embroidery is not too close, and defects will appear on the finished products. This is also the focus of our next step."

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< p > when the Xinjiang pavilion was frustrated by products, the enterprises of West Liu male trousers relied on product innovation to win the market.

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< p > "although the development of the garment industry showed a downward trend last year, the volume of clothing pactions in the West willow market reached an increase of nearly 22% over the same period last year."

In this regard, Han Hui told reporters that the success of Xi Liu lies mainly in the continuous innovation of the products of the male trousers enterprises.

"Many enterprises have innovated the male trousers edition, developed the narrower men's trousers which are popular in the market, and many companies have hired" a target= "_blank" href= "//www.sjfzxm.com/" designer "/a from the southeast coast to increase the annual R & D investment."

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< p > in addition to the innovation of products, Wu Baoqi, President of the West Liu pants Industry Association, said that the success of the male trousers of West Liu lies in its rapid response to the market.

"Unlike Guangdong, Fujian and other places of trousers enterprises half a year to ship order system, our shipping cycle is very short, generally can be shipped within a week, the fastest and even to reach first customers in the world, manufacturers second days shipping speed."

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< p > it is this mode that can avoid the long-term detention of the order funds due to the long delivery period and realize the fast turnover of funds. Therefore, it is welcomed by many agents.

In the past, many merchants in Fujian and Guangdong began to get goods in West Liu.

Wu Baoqi said.

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< p > in fact, although the West Liu men's trousers have developed rapidly in recent years, the channels of the West Liu men's trousers enterprises are mostly based on the market of the West willow and the market of the clothing specialized as the foothold.

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< p > Han Hui confessed to reporters: "the wholesale price of men's trousers is currently ranging from tens of yuan to 200 yuan, and the price of a single piece is not high.

Therefore, Xi Liu played the slogan of "Chinese men's trousers watching Xi Liu", vigorously promoted brand building, and promoted the popularity of West Liu men's trousers in the national market.

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< p > obviously, it is not the West Liu family that persists in brand building.

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< p > < strong > OEM VS brand < /strong > /p >

< p > Guangdong white horse clothing city, which also relied on the professional market, has organized 8 women's clothing brands this year to participate in the exhibition of CHIC2014.

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Liu Jie P, manager of Baima clothing marketing promotion department, told reporters: "the effect of this exhibition is beyond our expectation. The order amount of the 8 brands during the exhibition is over one million yuan, and many shopping malls also hope to cooperate with white horse and seek brand from white horse."

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< p > good results can be achieved. In Liu Jie's view, it has nothing to do with the way of brand pformation over the years.

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"P", "white horse" as the first brand incubation base, has been encouraging and supporting businesses to cultivate and develop their own brands.

Over the years, Baima has also been pforming itself. In addition to constantly upgrading and upgrading the hardware market, it also focuses on exploring the path of the traditional market.

Liu Jie told reporters.

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< p > obviously, incubation brand has also become the pformation choice of more and more industrial clusters.

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< p > take this year's exhibition cluster Jimo, Shandong as an example. Although there are large scale knitting export enterprises such as instant hair and snow, there are few clothing brands that are influential in the national market.

Regarding this, Wang Weiyu, chief of the Jimo Bureau of information, said that brand building is very important for the future development of Jimo garment enterprises.

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< p > "although garment enterprises in Jimo achieved a year-on-year growth of 22% last year, with the impact of RMB appreciation, exchange rate fluctuations and raw material price increases, the sustainable profitability of OEM enterprises has been greatly threatened."

Wang Weiyu believes that changes in the foreign trade environment require Jimo to carry out industrial pformation and develop its brand.

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< p > for this reason, Jimo set up the China clothing brand incubator center last year, aiming at the short board of Jimo's local design, brand and channel resources, integrating domestic and foreign resources to help Jimo enterprises develop their brands.

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"P >" at present, our incubation center has entered 186 enterprises.

For these enterprises, we will offer preferential terms in terms of rent, electricity and property.

At the same time, we are also docking with Korean excellent design resources, and strive to provide some design ideas and inspiration for incubator enterprises.

Wang Weiyu said.

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< p > but Jimo's pformation brand is not going to happen.

Wang Weiyu said frankly that entrepreneurs in Shandong are relatively conservative in their thinking. Many people do not have high expectations and enthusiasm for making brands because of previous failures.

"Even this time the government funded enterprises to participate in the exhibition, many enterprises do not want to come over."

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< p > although brand premium is high, the high investment and low return of brand incubation really prohibits some clusters.

Sticking to his own business has become the planning of Zhejiang Dachen for his future.

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< p > < strong > hold together to find the way < /strong > /p >

< p > as a famous shirt cluster in China, Dachen has always been famous for its shirts.

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< p > "before 2012, Dachen's orders were all 100% of foreign orders. After 2012, we began to take orders from home."

Backman, general manager of Limited by Share Ltd marketing of Zhejiang Limited by Share Ltd, told reporters that Chen Ye had not changed the original intention of being a professional manufacturer in the face of the plight of the international market.

"Making brand has a high demand for enterprises, and making manufacturing is two different ways of playing."

After seeing the case that too many businesses are losing money because of their brand, we decided to focus on what we are good at.

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< p > for this reason, the big Chen cluster was led by 3 large enterprises, Backman, promotion dress and three fine garments, and the 13 Limited by Share Ltd set up the Dachen shirt industry Limited by Share Ltd.

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< p > "Dachen clusters are mostly small businesses. Limited funds lead to great limitations in anti risk, resource integration, operation management and external publicity. Enterprises can help us better plan production and unified management, and contribute to the long-term development of Dachen."

Chen Hongyin said.

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< p > the superiority of Baotuan is also reflected in CHIC2014. According to Chen Hongyin, Dachen shirts received orders from famous domestic enterprises such as YOUNGOR, Taiping bird, GXG and so on at the exhibition. Compared with the OEM orders before Dachen, these ODM orders have greatly improved in the single profit rate.

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< p > although Yu Dachen's insistence on manufacturing is different, in the pformation of the brand's equal security, it is more necessary to develop the brand.

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< p > "making brand requires more enterprises. It is difficult to integrate high-quality human resources, channel resources, production resources and management resources solely by the strength of an enterprise.

For small and micro enterprises, which are the majority of industrial concentration, it is even more difficult to make brands.

Junan textile and Garment Association President Fan Youbin told reporters that in order to develop the brand, some enterprises in Junan cluster co invested and established the company, and unified the use of "Junan Cowboy" brand.

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< p > "we have established a uniform Alliance for the use of" uniform safety Cowboy "brand enterprises have corresponding requirements, only those who meet our production standards can use this brand.

At the same time, the company will carry out unified planning for the annual product design and production, and publicize it externally and unify the channel resources.

Fan Youbin said.

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< p > on CHIC2014, Junan will combine cowboys and coffee to create a cowboy life experience Museum and promote a leisure lifestyle.

The unique design of the exhibition can effectively convey the brand idea of Junan cowboy.

Fan Youbin told reporters that 65% of the more than 100 effective customers that were received at the exhibition were shopping malls, many of which had sent invitations to Junan cowboy life hall.

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< p > "welcome to the exhibition. This year's response is very good. We have booked the booth for the exhibition next year."

Fan Youbin said.

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