The Needle Will "Meet" Attractive New Silk.

< p > April 8th, in the opening day of the acupuncture meeting, the silk China project was sparkling with the three creative plates, including the silk culture corridor, the modern home life hall and the dynamic show show. During the opening ceremony, the street scenes were interspersed, and the outdoor customs of "a href=" http:// www.sjfzxm.com/ "target=" _blank ">" /a "and" jewelry "were attracted by the static models.

At the same time, on the sidelines, more than 200 silk specialized shops and shopping malls in the country held a "Silk Fashion Week" to let more consumers understand silk products and experience silk consumption, and let all kinds of silk products enter ordinary people's homes.

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< p > a number of enterprises responsible person said that we look forward to using this "spring" power to show the new charm of silk, let silk industry "meet" the opportunity of pformation, and create a beautiful consumption trend in the silk market.

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< p > < strong > Wan Shi Li silk new material weaving on the new life < /strong > < /p >

"P", "Wan Shi Li", reclaiming China's silk cultural and creative industries in an all-round way, jumping out of the concept of "Silk only silk", taking silk culture as the guide, leading design, materials, technology, packaging, marketing and other links. Combining traditional silk with cultural creativity and high technology, and developing traditional silk fabrics, silk < a href= "//www.sjfzxm.com/" target= "_blank" > dress /a >, three innovative fields of silk cultural products, high-end silk decoration and silk art were developed and established, and a new business model was established, which made a new way to pform and upgrade silk enterprises from product manufacturing to cultural creation.

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< p > Tu Hongyan said that through the redefinition of "silk is the new material", Wan Shi Li pioneered the field of silk art soft packing products.

"Soft materials made of silk are both environmentally friendly and luxurious, which are in line with the current consumption concept of high-end customer groups. The company has developed a series of silk fabrics for home decoration."

In this exhibition, Wan Shi Li brings all kinds of silk scarves, silk wall silk, silk interior decoration products with the latest styles, so that customers can feel the healthy silk lifestyle.

In the "Silk Fashion Week" campaign, the silk culture museum launched the theme of "Silk China" to the "beautiful" country, focusing on online sales.

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< p > as a well-known enterprise in the domestic silk industry, at present, the four major brands of high quality, medium and low market have been set up by Wan Shi Li group: the French scarf professional brand MARC ROZIER (Mark Ronnie), the high-end brand Maxbow (MAI Bo), the gift brand brand, and the brand of electric supplier Xin Lan.

The group has declared 76 national patents, including 6 invention patents. It has presided over and participated in the formulation of 22 national and industrial standards, and 33 science and technology projects have won the national, provincial and municipal technological progress awards and new product awards.

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< p > Tu Hongyan believes that with the continuous improvement of national income, consumer acceptance of silk products will be increasingly enhanced and the domestic market prospect is optimistic.

For example, in 2014, Wan Shi Li launched twelve constellations targeting young consumers, and twelve zodiac scarves were popular in the market.

"We believe that only products that are really close to consumers' hearts will be recognized by the market. Therefore, silk products with high cost performance, high added value and high cultural attributes will undoubtedly be loved by consumers."

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< p > < strong > Huan Sha silk home textile improves household quality < /strong > /p >

"P >" we have the beauty silk suites and some silk accessories products, such as rugs, household clothes, dragging "a href=" //www.sjfzxm.com/ "target=" _blank "shoes" /a "and so on.

The highlight of the brand is the use of mulberry silk fabrics, after careful processing, satin mercerization, soft touch.

Li said that the theme of this exhibition is the concept of the whole silk household. The silk is known as the "Queen of fibers", which is very popular with consumers because of its unique charm. Ling Xiangchao is committed to producing household products with pure silk as the raw material, with "Silk changing life" as the main purpose, representing the modern taste of international fashion and fashion, and displaying elegant home textile art to enhance the quality of home life for consumers.

At the same time, there are about 20 shops in the house of Huan Sha, which will promote new products to participate in the "Silk Fashion Week".

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< p > according to the introduction, at present, Huan Sha home textile is one of the leading brands in the domestic silk manufacturing industry with the largest scale of production, the most complete industrial chain and the strongest innovation ability, and spanning many fields of silk industry, including sericulture, raw silk nesting, silk weaving, and silk home textile design, production and terminal retail.

The group now has 3000 tons of raw silk, 10 million meters of fabrics, 300 thousand sets of garments, home textile production capacity, and in Guangxi, Sichuan and other places to establish a pre road ecological production base, in Huzhou and Hangzhou has built a high value-added rear track production base, and set up a R & D and brand center.

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< p > Ling Xiangchao said: "with the improvement of living standards, domestic consumers have begun to pay more and more attention to the pursuit of quality of life. Silk products such as silk quilts and silk bedding products have won the popularity of consumers because of their natural, healthy and noble characteristics, showing a good development trend. I believe that the silk market will bloom with the help of the silk China project."

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< p > < strong > Rui Fuxiang hundred years Beijing embroidery inherits silk spirit < /strong > < /p >

"P >" Rui Xiang "was founded in 1862 (the first year of Qing Dynasty Tongzhi) and has been passed down from generation to generation. Over the past 150 years, it has formed its unique corporate culture characteristics, and has also become a national brand with deep trust and love from consumers.

Xia LAN told reporters that the two cheongsam works featured by Rui Xiang show were embroidered with Beijing embroidered techniques and made by the Beijing style cheongsam cutting technique. The cheongsam on the history and silk birth of Rui Xiang Xiang was produced by hand. The embroidery technique of four embroidery techniques of Beijing embroidery was adopted on the front of the work, with exquisite sculpt, rich colors and strong three-dimensional sense. In particular, the design adopted the business scene of Rui Xiang in the late Qing Dynasty, and later used the material of the Qing Dynasty mulberry weaving map to show the birth process of Chinese silk.

The other was Song Qingling's imitation of Cheongsam in the war of resistance against Japan in support of the war of resistance against Japan in the war of resistance against Japan. These two pieces were all the representative cheongsam of Beijing style.

"The two exhibits are designed to enable more consumers to understand the styles and skills of Beijing style cheongsam, and to better understand the history and culture of Ruixiang and Chinese silk culture.

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< p > > on the "silk fashion consumption week" launched on April 7th ~13, as the "Silk China" invited brand and brand demonstration shop, Rui Xiang Xiang, Beijing Qianmen dhuran general store, Jin Yuan Yansha store and Di An store three linkage, through organizing member culture experience day, handcraft skills, parent-child experience day, silk product shopping day, Chinese clothing new product show and other activities, let consumers experience and feel the brand culture of Rui Xiang.

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< p > Xia Lan said that as the first brand of Chinese silk, the old brand "Rui Xiang" is the most complete and representative enterprise of the continuous operation. The product structure has always maintained the characteristics of the whole, fine, excellent, new and special enterprise, and the brand influence is far and wide at home and abroad.

In recent years, Rui Xiang has implemented a more scientific branding development strategy, highlighted the principles of inheritance, innovation, cooperation and development, vigorously strengthened brand management, introduced high-end management talents, developed and improved the modern enterprise management system and ERP management system, and gradually completed the market pformation. From fabric sales enterprises to mature brand enterprises dominated by garments, household products, bedclothes and garments, the professional development of the team of non heritage successors increased the development of special products and the improvement of high-end Chinese clothing customization services, so that Rui Xiang had more brand competitiveness and laid a solid foundation for becoming a high-end consumer brand with certain social influence.

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< p > < strong > Wu Ling Han and Tang Dynasty color brocade reproduces the ancient meaning < /strong > < /p >

< p > this time, Wu Ling silk brings Han Tang colored brocade, hand woven silk carpet and some silk cultural products.

Liu Liren introduced that the Han and Tang color brocade is a high level art brocade made of meticulously woven patterns and imitation of its oriental mystery. The product is tightly knit, delicate, smooth in appearance, with clear patterns and high cultural taste.

The costumes made of Han and Tang Cai brocade are not only practical, but also have the appreciation and inheritance significance of ancient silk art.

At the same time, the shops and counters of the company outside the exhibition center also participated in the "Silk Fashion Week", and launched the corresponding promotional activities to attract consumers to experience silk products.

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< p > it is understood that the company's brand "Wu Ling" has two meanings: first, it represents the silk and satin from Suzhou.

Second, Wu Ling itself refers to the best kind of Song Dynasty, and also a very high grade silk products at that time.

Therefore, using "Wu Ling" as a brand is intended to tell customers that "Wu Ling" is made of cultural silk and fine silk.

Liu Liren said that in recent years, the development of Wu Ling brand has been stable, and the market sales have been in good condition.

"Over the past few years, our stores and counters, group buying and customization have been steadily increasing.

This year, several product development projects are already in the pipeline. We will meet with consumers. We should promote the popularization of silk from an innovative perspective, let consumers know that silk is not only a symbol of history and culture, but also a platform for the development of contemporary culture and future culture. We aim to make Wu Ling brand become a symbol of silk quality.

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< p > on the "Silk China" project, Liu Liren said: "Silk China's concept of" promoting silk culture, promoting domestic silk sales and promoting silk consumption "is very good. Although silk culture is a small part of ancient Chinese civilization, it is a bright pearl, reflecting the development process of human society and embodying the wisdom of the Chinese nation.

The promotion of silk culture can make modern consumers in fast-paced life understand silk and silk more clearly, and a series of promotions and promotional activities will be beneficial to stimulating silk consumption, enabling silk technology to be passed down, and giving the ancient industry new vitality.

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< p > "domestic consumers' demand for silk products has always been changing, and it needs to be guided."

Liu Liren believes that the potential of the domestic silk market is great. When the enterprises do not work hard to innovate and change, they also need the support and cooperation of industry associations and countries to promote consumption and standardize the market.

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< p > < strong > Taihu snow Suzhou style becomes brand name card < /strong > /p >

< p > > "Chinese silk and Suzhou style" is the theme of Taihu snow silk exhibitors. For this reason, Hu Yufang explained: "Taihu snow sticks to the brand concept of China's deep and international height, and resolves to create Suzhou's bright silk business card.

In this exhibition, Taihu snow carries four series of products: silk quilt, silk quilt, silk scarf and silk pajamas. The product has two highlights. One is quality, the product is insured by Pacific Insurance Company, and 100% silk is guaranteed.

The second is fashion, the product abandons the traditional monotonous design pattern, blending the Kunqu Opera, gardens and other Suzhou symbols and modern painting, architecture and other forms of art, showing the design concept of the new silk home textiles.

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At the same time, Hu Yufang said that at present, Taihu snow is one of the largest silk production enterprises in Suzhou, and about 300000 kinds of silk have been produced in the year.

The company has set up more than 300 counters and franchised stores in large and medium-sized cities throughout the country, and has the right to self export. The products are exported to dozens of countries and regions such as the United States, Canada, Korea, Japan, Finland, Denmark and Russia.

At this time, the company launched a targeted and win-win policy. During the "Silk Fashion Week" on the sidelines, more than 200 stores in Taihu launched its summer sale and Taihu snow custom.

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< p > "the natural and healthy elements of silk perfectly match the low-carbon lifestyle of modern people. Silk culture is not only a historical culture, but also a way of life.

In my opinion, in recent years, domestic consumers are becoming more and more fond of silk products. They are more and more respected. Products such as culture, clothing and home furnishings, which have their own characteristics, endow silk with cultural connotation, and are gradually welcomed by high-end customers.

Hu Yufang believes that at present, weak brand awareness, lack of R & D team and backward reeling equipment are the important reasons for the laggard development of the silk industry. Silk enterprises should pay attention to brand building with the attitude of creating luxury goods, broaden their horizons and actively learn from the world's top brands, and believe that through the strong push of the "Silk China" project, the silk industry can be revitalized again, and the prosperity and development of domestic silk industry can be promoted.

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