Big Underwear Enterprises Gather In The 96 "China Acupuncture Association"

At present, with the shrinking of processing trade overseas, more and more enterprises turn their attention to the domestic market. The transformation and upgrading of development strategy have become a new magic weapon for the survival of enterprises. Facing the growing market "cake", many enterprises are eager to get a share. However, the competition in the domestic market is becoming increasingly fierce. Opportunities are always left to those who are prepared. If we want to build a foothold in the domestic market, we should strengthen product functions and systems, expand the network platform and enhance the brand image to become a powerful weapon for enterprise competition. Therefore, the annual "needle in China" has become the focal point for underwear enterprises to compete for, especially for some large enterprises, and through this important window, new strategies for new products and market development have been released.

　　 "China needle Association" has become a booster and new highland for brand development and development.

The "Chinese Acupuncture Association" is China. Spin The first platform recognized by the product industry, especially in the field of brand marketing and market development, bears the role of bridge and link. As a booster and new highland for enterprises to create brand and development, it has become a professional event with the most extensive coverage, the most complete industrial chain, the most complete exhibition category, and the most influential and influential industry in the Asia Pacific region.

At present, the Chinese knitting industry has entered a competitive era with the core of the new three elements: "all channels, all modes and all resources". The technological innovation represented by the mobile Internet and big data is affecting, subverting and changing the whole ecosystem of China's needle spinning industry. The competition of resources and the coming of the big data era provide a new opportunity for the development of enterprises. If we seize the opportunity, we will go against the trend. Otherwise, we will be eliminated by this shock wave. Therefore, the big brand enterprises become the keen observer of the market, seek to rise by the way that is first, and choose the "medium needle meeting" platform, and become the first choice of the enterprise.

Fei Haifen, executive deputy general manager of Bosideng, said that in the new era and new situation, the competition mode is changing quietly. Bosideng must also complete the innovation and transformation to the new ecology of the needle spinning industry. As the industry's "vane" and "booster" brand, the "China Acupuncture Association" has the guiding ability to enhance the development trend of the needle spinning industry and the integration ability of service resources, which is also the reason for attracting Bosideng to participate in the exhibition. At the same time, it provides a good platform and opportunity for Bosideng to shine from the "Bosideng underwear" to the "Bosideng needle textile" leap forward development.

For many years, Li Chunjia, the vice president of the industry, has been participating in the "leading needle" brand in North China. The mobile communication era has already entered the era of all media communication, and the "Chinese Acupuncture Association" is also keeping pace with the times. Therefore, it is considered that the "China needle Association" is an important brand attracting investment and communication position that is determined to lead the industry transformation and development.

For the enterprise how to choose the "Chinese Acupuncture Association" platform to carry out brand image publicity, Chen Pingsheng, Minister of Lingsha underwear brand, has his own unique view. He believes that "China needle Association" is a domestic and International Cotton Textile Expo, mainly promoting brand image, new product distribution, industry and customer communication platform. In order to enhance the brand awareness of the company, the company will promote the brand awareness of the company, communicate with the customers and communicate with the customers, and lay a solid foundation for the company's better and more stable development.

Bonas, director of brand Hong Tingjie, said that "China needle Association" is the largest, largest and most influential professional event in the domestic household textiles and underwear industry. Every year, it attracts millions of people. Bonas's participation in the "middle needles" mainly hopes to show Bonas's brand charm on the one hand through the good platform of "China needle Association". On the one hand, he will attract more outstanding like-minded friends to work together to make Bonas's fashion career bigger and stronger.

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　 On the platform, enterprises are pushing the "underwear life hall".

Faced with the challenge of the new pattern of China's textile industry, Bosideng constantly changes its contingency, constantly develops itself, promotes transformation in development and develops in transformation. Fei Haifen said that in this session, Bosideng will build a "city life Pavilion" project with all kinds of needle spinning products to create new sources of commercial value and maintain competitive advantage. Besides leading underwear products, there are nearly 10 categories of small underwear series, socks and trousers series, four seasons home clothes series, towels, scarves and so on. With the theme of "the city life hall" as the theme, the market competition will be achieved, so as to achieve a new pattern of channel strategy.

The development of the knitting market is faced with crises and challenges. The homogenization of products is serious, labor costs rise, profit margins are small, competition is intensified, and terminal sales are weak. In the case of big market structure is not optimistic, the global enterprises are thinking and exploring new development, and constantly innovate and change the profit model, with a view to seeking new interests growth point in the current economic environment.

Faced with the industry dilemma, Hong Tingjie of the company said that the company proposed a one-stop business model of "all kinds of products", that is, "Bao Nasi life hall" will be launched in the "China Acupuncture Association". Bonas learned from ZARA, UNIQLO, H&M, GAP and other international. clothing The successful operation mode of the brand, combined with the needs and characteristics of the Chinese market, and taking the experience of customer value as the core, creatively put forward a new business mode of "one-stop shopping experience of all kinds of personal clothes". Through this mode, Bonas incorporated the strength factories of single category in the industry, and built a new business platform with unified brand image support and standardized operation mode.

320 square meter special image display, a comprehensive display of Bonas brand and product image. Under the keynote of "comfort, fashion and green", the exhibition hall is exquisitely chic, warm and comfortable. The sixteen categories of products include household clothing, underwear, socks, shorts, swimsuits, bra, thermal series, children's series, scarves, towels, Hat The overall appearance of gloves and gloves brings new feeling to the audience and consumers. The real service, professionalism and quality attract the attention of the audience and the participation of people with lofty ideals. At the same time, they also bring new business opportunities to like-minded people.

Change, bring new vitality and hope to enterprises, change, and make the importance of the "needle club" platform more obvious. I believe that the "contests" of enterprises in the current "needle club" will bring new ideas of subversive development to the market.

　　 Innovation becomes the theme of the development of China Acupuncture Association.

With the economic depression at home and abroad in recent years, the rising production costs of enterprises, and the escalation of the price war of thermal underwear and socks in the same industry have seriously affected the sustained and steady development of the knitting industry. Chen Pingsheng, Minister of the brand of Bora, said that the brand of Bora has been developing in a diversified way. The brand of the brand has been derived from traditional socks, knitted conventional underwear, thermal underwear, men's box pants and other products, and has developed series of products such as men's dresses, women's wear, bra, baby underwear and outdoor sports. Through product research and development, innovation and development of products with many new and high quality raw materials manufacturers at home and abroad, leading the industry market trend; Channel Innovation: from the traditional wholesale and retail, business super, monopoly and so on, we are now developing e-commerce network sales and TV shopping, such as Shanghai Orient, Beijing excellent shopping, home shopping, Anhui family, central Guangzhou and other well-known shopping channel cooperation, so as to meet different consumers at home and abroad.

The north polar group, which has been holding high the banner of innovation, is carrying two advantages to build the core competitiveness of enterprises. Li Chunjia, the general manager of the group, said that the advantages of the north polar fabric are in the platform advantages and brand advantages, and it will release its energy to the maximum extent by the "Chinese Acupuncture Association" platform.

Platform advantages. The development mode of the "three sides cooperation and sharing win win" model of the north side's consortium has undergone nearly eight years of exploration and innovation, coupled with the rapid layout and successful practice of the arrival of the electricity supplier era. A platform based operation mode based on the value chain to build the brand as the core competitive advantage has been formed and will continue to develop and improve, effectively integrating the resources of suppliers and distributors, opening up and occupying new and old channel positions on the line, and forming a close cooperation, orderly operation of the closed loop industrial chain.

Brand advantage. In addition to China's well-known trademark "north polar wool", the group's "modal" is a brand symbol with the most extensive attention and recognition at home and abroad. The north polar group will become the brand name of the industry -- Shanghai, the only brand enterprise that has two well-known trademarks in China.

Li Chunjia said that the group was meticulously creative and perfectly built in North America and modle exhibition hall. With the help of many new media techniques in the whole media, I believe that in addition to the aesthetic enjoyment of sound, light and shadow, visual impact and spatial layout, friends from the site will demonstrate the brand's platform strength and market strength in a multi angle and multi-storey area. In the future, the group's flagship brands of the two largest twin brands, north polar and modle, rely on creating a closed loop mode of demand flow, supply flow, information flow and cash flow in parallel and order, giving full play to the group's multi-year operation of brand operation and the resource integration ability of the consortium platform.