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Lai Shiping: Chinese Consumers Embracing Fashion And Good Service

2014/3/31 21:50:00 24

Lai Shiping Chinese Consumers Service Enterprises

"P >" 27, "China's Regional Coordinator, Lai Shiping, Italy's Foreign Trade Commission, said in Beijing that China's" a href= "//www.sjfzxm.com/news/index_c.asp" consumer "/a" has increasingly recognized fashion culture, which provides excellent business opportunities for Italy garment enterprises. 
 2014 China International Clothing and Accessories Fair is being held in Beijing. Lai Shiping recalled that 10 years ago, most Chinese observers were curious and curious about the fashion culture from abroad. Nowadays, there are more and more professionals who know fashion well. 
"P > a href=" //www.sjfzxm.com/news/index_c.asp "> Lai Shiping < /a > indicates that the Chinese people's recognition of fashion culture and lifestyle is obviously improved, and the concept of fashion consumption has come into being. This is beneficial to the style and quality of Italy" a href= "//www.sjfzxm.com/news/index_c.asp" > clothing enterprise < /a > deep ploughing of Chinese market. "This progress is good for everyone, no matter consumers or businesses." 
 in fact, Italy clothing enterprises have shown strong interest in the Chinese market. According to the introduction, at this fair, Italy has more than 80 exhibitors and the exhibition area has a total area of 2340 square meters. It is the largest foreign country Pavilion. 
 official data show that in 2013, Italy's clothing exports to China amounted to about 844 million US dollars, accounting for 18% of China's clothing imports. 
 but while looking at the great potential of the Chinese market, Lai Shiping also admitted that China's own brand is likely to become a strong competitor in other countries. 
 Lai Shiping believes that Italy clothing enterprises should strive to provide "affordable luxury" for Chinese consumers, that is, high quality, low price but "accessible" high-end clothing products, rather than the general sense of luxury goods. "High quality rather than big brands should be the trend of the future market." 
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 Chen Dapeng, executive vice president of the China clothing association, said in his speech that as the annual summit of China's clothing industry, the China clothing forum has been striving to stand at the forefront of the industry, focusing on the concerns of the development of garment enterprises and brands, exchanging and discussing the spanformation of the industry, the wave of the times, and the experience of innovation. This has led to new ideas and spawned new ideas, providing fresh and valuable ideas, methods and suggestions for garment enterprises. 
 Chen Dapeng pointed out that the theme of this year's forum is spanformation: reconstructing consumption connections. This theme is a refinement of the nature of the industry in the context of the spanformation and adjustment of China's garment industry into a new economic era. Because for a basic consumer goods industry such as garment industry, whether technological progress, industrial upgrading or business spanformation, mode innovation will ultimately lead to the ultimate consumption and consumers. This is exactly the origin and core of all choices for the apparel industry to deal with all kinds of changes.