Tian Ping: The Threshold For Dalian'S Garment Industry To Cross

< p > in the next three years, 50% of low-end garment enterprises hovering in the field of homogenization competition will be eliminated by the market.

During the twenty-second China International Clothing and fashion fair, the president of Dalian garment and Textile Association, < a href= "//www.sjfzxm.com/news/index_c.asp" > Tian Ping < /a >, believes that there are only two ways for Dalian clothing enterprises to go out, or pformation and upgrading, or big waves and sand washing.

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< p > in his view, speeding up the forging and upgrading of independent brands has become the threshold for Dalian's garment industry to cross.

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< p > over the past few years, China's apparel industry has been faced with many problems such as external demand, slowing domestic demand, rising costs of raw materials and labor, overcapacity, and declining profitability. All of these problems lie in the lagging behind in the development of China's garment industry, and no large scale processing factories with independent brands.

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< p > > the 18 enterprises exhibiting the < a href= "//www.sjfzxm.com/news/index_c.asp > > /a" > are the "forerunners" of Dalian's own brands, and the brand products represented by Dayang, Sang Fulan and Xiao Yun are in the high-end international market in many years of practice. "The next 5 years are the key period for Dalian clothing enterprises to create brand and strong market. Enterprises that are satisfied with the stable income of OEM processing will be in the fierce competition." Tian Ping told us that at present, there are less than 20% of the 1200 large scale clothing enterprises in Dalian.

With the pformation and upgrading, Dalian garment industry will form a new pattern in the next 5 years. Enterprises without adjustment will surely be eliminated by the market.

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The industry crisis of < p > is not only for a href= "//www.sjfzxm.com/news/index_c.asp" > OEM enterprise < /a >, but also for independent brand enterprises.

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< p > as the largest single volume and single largest export enterprise in the world, the "C+ customization" mode launched by Da Yang search cool brand is a bold attempt to enhance brand influence.

Wang Man, deputy general manager, said that in the face of the current low price competition of "299 yuan and a suit", even the enterprises such as Dayang should have differentiated development consciousness so as to promote the better development of enterprises.

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Sang Fulan, who is famous for his underwear, has been trying to develop swimsuit in the last two years. P

Zou Jili, general manager, said that the company had invested 20 million yuan for the development of swimsuit in advance, and the risk was great.

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< p > Jin Guowei, director of the Dalian Municipal Commission of letters and commissions, said that in order to accelerate the adjustment of the industrial structure of the local garment enterprises in Dalian, promote the pformation and upgrading of the industry, and enhance the capability of enterprise's self innovation and sustainable development, this year, Dalian will speed up the construction of the public service platform with the help of the fair, spring and autumn two fashion week and geo industry exhibition, and constantly increase the support of the special funds, so as to push forward the branding development of the garment industry in our city, and focus on supporting a number of enterprises to increase their value to the electricity supplier, and strengthen the two platforms along the lines.

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< p > aiming at the lack of fabric production in Dalian clothing, Jin Guowei said that our city is stepping up its matching efforts to make up all the missing industrial chains so that Dalian clothing can form a complementary industrial cluster.

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