Textile Shoes And Clothing Companies Queue Up For IPO&Nbsp; The Number Has Exceeded Last Year.

According to the data released by the SFC in February 1st, as of the end of January, a total of 515 companies were queuing up.

In these 515 "queuing" enterprises, textiles

Textile shoes and clothing enterprises

The number of queues has exceeded last year.

In the face of the current "A" market, "515 companies" queuing "listing" fully shows that all walks of life of enterprises in the capital market has no diminished pursuit of enthusiasm.

According to statistics, from 2009 to 2010, the number of enterprises in the trial sector was maintained at around 400 per year.

Since 2011, including gem, has been maintained in the trial total of more than 500.

The number of textile clothing and footwear enterprises in this "queuing" listing tide reached 13, accounting for 2.5%.

Among the 13 enterprises, there are 8 clothing enterprises in Shanghai: La Natsu Bell, Zhejiang, George White, Jiangsu AB group, Jiangsu cloud bat dress, Ningbo Kaixin dress, noble bird, Hai Lan home and Guangzhou card slave road. Textile industry has Zhejiang new Australia textile, Hua Mao (Xiamen) new material technology and Quanzhou Haitian material technology, leather and footwear are AOKANG shoes and Xingye leather.

Among them, there are 3 enterprises that have passed the initial application and are in the "pre disclosure" stage, and 3 are in the "first instance", and the remaining 7 are in the stage of "implementing feedback" (see table).

Moreover, these enterprises are only listed companies that have submitted materials as of January 31st this year, and do not include new applications that will continue to be accepted after February.

In the past 2011, there were 10 shoe and clothing enterprises looking for shares in A shares, of which 5 were successful in IPO entry, namely, Semir costumes, nine herdmen (22, -0.09, -0.41%), Lang Zi, 100 round pants industry (21.80, -0.19, -0.86%) and Jordan, while the remaining 5 were IPO or delayed, respectively, Shandong Shu Lang, Zhuhai Wiseman, Nanjing Vigna S (V.GRASS), Shanghai Li Rui and Lady house.

From this point of view, the number of 13 textile and footwear enterprises listed as "queuing" has exceeded the whole year of 2010.

If the scope of amplification is taken into consideration, there are several jewellery companies in the "queuing" listed enterprises, which shows the current pursuit of the capital market in the domestic fashion industry dominated by textile and clothing.

In fact, from the year of 2011, the IPO pass rate of textile, clothing and footwear industry is 50%, and by the end of last year, its IPO was "cold". The pass rate was only about 45%, and it was at a low level in all industries. However, it can be found that the low pass rate of the whole industry still can not stop the enthusiasm of individual enterprises seeking to break through the development of enterprises to enter the capital market.

Can La Natsu Bell make a successful start for the 2012 women's wear IPO?

In 2011, the women's clothing brand's IPO road was rather out of order. Apart from the success of IPO, Shenzhen's ladies' house, Shandong sulang, Nanjing Vigna S and other brands all crashed.

However, the failure of colleagues did not stop other women's clothing brands from getting ready for the capital market.

Shanghai's La Natsu Bell is another representative of women's clothing brands.

Women who love to go shopping must be familiar with La Natsu Bell.

Although the brand is not widely publicizing in the clothing industry, its stationing rate in various middle and high end and fashion department stores is higher.

Shanghai La Natsu Bell was founded in 2001, with a style of less lady dress and a "brand + channel" mode.

The consumer is most familiar with its main brand, La Natsu Bell (La Chapelle), which is mainly a white-collar worker aged 24-30, with a moderate price. At the same time, there are two women's clothing brands: La Chapelle SPORT, located at 20-30 year old girl, playing the main leisure sports; Candie s is located in the 16-24 year old fashion cute girl, suitable for college students and low prices.

In August 2011, the company also launched the menswear brand La Chapelle Homme, with the style of city style and academy style.

La Natsu Bell, the head of Xing Jiaxing, was engaged in the brand agency business of women's clothing before 1998. In 1998, with the accumulated experience, he found the blank spot of the little lady's clothing and set up La Natsu Bell.

Xing Jiaxing uses ZARA as the brand reference operation system, emphasizing the rapid updating of the style.

In the past three years, La Natsu Bell accelerated the pace of opening stores, accelerated market expansion, and gradually introduced capital.

At the end of 2007, La Natsu Bell introduced two venture investments. In the first half of 2010, he introduced the famous Lenovo Group (micro-blog) Lenovo investment (micro-blog) million dollar investment.

With capital strength, it opens stores and speeds up.

By the end of 2010, its number of stores was 900, and by September 30, 2011, its direct selling network in the country has expanded to more than 1400.

At the same time, the channel mode began to change.

In the past two or three years, it has started to set foot in a large store and set up a store with an area of more than 1000 square meters.

Prior to its sales network in addition to counters, mostly 100-200 square meters of shops.

In addition, La Natsu Bell also promoted the internal management level of enterprises through information technology in the past two years.

In October 2011, it signed IBM, and the two sides jointly built La Natsu Bell's information backbone system, namely SAP Retail and business intelligence system, and launched 2 and a half years of enterprise information cooperation to help La Natsu Bell fully standardize the internal process of enterprises, establish a sustainable development information system, and further enhance the management level and competitiveness of enterprises.

In 2009, La Natsu Bell's sales revenue was 500 million yuan, sales income exceeded 1 billion yuan in 2010, and sales income in 2011 was about 2 billion yuan.

Judging from the industry as a whole, although there are auditing institutions in the field of clothing brand first application "male preference", but from another practical perspective, last year's capital market women's clothing brand strength is not strong enough is also an important reason.

For example, as at the end of 6 2011, there were 830 marketing outlets in the country, with an operating income of 343 million 400 thousand yuan and a total income of only 587 million yuan in 2010.

In addition to the contribution of the ladies' house, the income includes the other 4 sub brands.

Take Vigna S as an example, in the first three quarters of 2011, its sales revenue was more than 500 million yuan, and the number of shops was about 320.

Of course, such a high-end positioning of wicknex's brand is not entirely comparable to that of La Natsu Bell, but La Natsu Bell is quite similar to the ladies' house brand.

Such contrast will find that La Natsu Bell, who has shocked the capital market, has advantages both in terms of the overall size of the enterprise and the number of shops.

In this case, people can not help but think of La Natsu Bell's road to IPO. In the current stock market downturn, can low-key La Natsu Bell take the lead in the 2012 women's clothing brand IPO? {page_break}

Two or three "ladder" men's clothing

Set off a new round of financing fever

The "queuing" men's clothing enterprises have two, for Hai Lan's home and GIUSEPPE.

Hai Lan's home from Jiangyin is more familiar with the public. It is the image advertisement of the "man's wardrobe - Hai Lan home" which has been continuously put on CCTV.

The enterprise was previously a textile enterprise, and has great influence in the domestic textile industry and even in the international arena.

The men's clothing brand to build the home of the sea began in 2002.

At that time, its innovation was to introduce a brand new terminal retail model in China, "the national chain of self selected" men's clothing terminal.

In the 200-1000 square meter store of Hai Lan's home, all the clothing and costumes of adult men in spring, summer, autumn and winter are displayed throughout the year, including suit suits, casual suits, jackets, coats, down garments, sweaters, knitwear, shirts, T-Shirts, trousers, casual pants, jeans, underwear, underwear, belts, neckties, scarves, socks, leather shoes, etc.

These products are categorized according to their colors, styles, models and so on. They are similar to supermarket self selection mode, called "one-stop" self selection.

It is also based on this, it played the "man's Wardrobe" brand proposition.

At that time, most of the menswear brand shops in China were not as highly respected as the current store mode, with a general area of about one hundred or two hundred square meters.

However, the self selection shop launched by Hai Lan home has a large area and its price is located in the public and suitable for the salaried class. Therefore, although it started late, it is relatively fast in the market.

By contrast, George White is not familiar with the public.

George White founded in 1995, produces and sells high-end men's wear series and professional wear series, including suits, shirts, jackets and tooling.

George white shirts and Western-style clothes have been awarded "national inspection free products".

In 2007, George White was identified as "China's famous trademark" and George white shirt was named "China's famous brand".

Its representative product is "EEQ memory shirt".

The shirt is an easy to handle shirt developed based on the new molecular cross memory technology. It claims that it is not affected by the washing times, and does not need ironing to maintain the smoothness of clothing.

Georges White's most distinctive feature is the main attack on professional wear, advocating "career differentiation" and "fashion fashion."

It has taken a clear-cut stand in the whole country to promote its brand proposition: "life is a stage, and work is also a stage."

On the stage, it's a good show! This slogan has impressed many business people.

Statistics show that in 2009 and 2010 respectively, 2750 and 3256 customers chose the design of professional wear provided by George White, covering a wide range of industries including finance, energy, communications, electricity, tobacco and many other industries.

From the men's clothing industry as a whole, most of the men's clothing brands that have been successfully listed before have a large brand acceptance, a high market reputation, a wide store layout, prominent commercial features and strong comprehensive strength, such as YOUNGOR (9.88, -0.05, -0.50%), seven wolves (35.60, -0.20, -0.56%), Li Lang, and nine herd kings, all of which are recognized as the leading brands in the domestic market.

But it is worth noting that this "queue" geo white positioning is more "narrow", not too large, and men's clothing listed "big guys" compared to the strength is also limited.

Although the characteristics of its main occupation clothing are obvious, it can only be ranked in the two or three line "men's ladder" in the overall industrial pattern of men's clothing.

Another "queuing" brand, Hai Lan's home, is also a popular location with high popularity, but it also belongs to the two or three line "Echelon".

From this point of view, no matter whether the "men's clothing brand" can finally achieve its wish, it has already passed such a signal: when a number of leading men's wear brands have all entered the capital market, the stronger the stronger, a group of two or three line brands are also actively pursuing capital in order not to make the competition gap widening or even being eliminated. In the future, the men's clothing brand that seeks to be listed will also be born from the two or three tier "Echelon".

If there are wishes among the two of them, it will greatly stir up the desire of a large number of two or three line men's wear brands to attack the capital market.

Export to domestic sales enterprises to go to financing front desk

The "queuing" Ningbo Kaixin clothing Limited by Share Ltd, from the women's clothing industry, was founded in 2002. It has been committed to the ODM business of fast fashion women's clothing, providing design, development and production services for many well-known fast fashion clothing brands in Europe and America.

However, since then, the company has launched the JessiMode women's wear brand on the basis of ODM business.

The brand is located in a 25 year old woman aged -35, emphasizing fashion mix and match, following the "high quality and high price" and taking the middle route.

In November 2010, JESSIMODE won the "most potential award" of the fourteenth Ningbo International Fashion Festival.

At present, JessiMode has 200 terminal stores in Beijing, Fujian, Guangxi, Hunan, Shanxi and Hubei provinces.

Statistics show that in 2010, Kaixin clothing sales amounted to about 600 million yuan.

Jiangsu cloud bat dress is also a processing enterprise, from the sweater industry, has the annual export sweater 25 million pieces of ability, has 2000 employees.

The company has opened sales branches in Osaka, New York, and Losangeles, and exported about 120 million US dollars in 2009.

Although processing is done, the company also pays more attention to brand strategy.

Its SHERFFER brand has been registered in more than 30 countries and regions, including the United States, Europe, Japan and so on. SHERFFER brand sweater has been rated as "China famous brand" and the famous export brand of Ministry of Commerce.

In 2009, the export of the company's own brand accounted for 50% of the total export volume.

In addition, Jiangsu AB group was formerly an export oriented underwear enterprise, producing various kinds of basic underwear, such as Lycra underwear, mercerized underwear and thermal underwear. Its main brands are AB, A&B and T6.

Among them, AB trademark is "China famous trademark". AB underwear is named "China famous brand product" and "national inspection free product". AB brand is also an important export brand of Ministry of Commerce.

But in recent years, it has begun to expand the domestic market, and now there are more than 80 sales companies in the country.

In 2009, the company's sales volume was about 1 billion 100 million yuan.

It is another noticeable phenomenon that all kinds of export and domestic garment enterprises go to the financing front desk and seek listing.

Before the textile and footwear enterprises have listed, clothing enterprises belong to the main brand of the domestic market, only some of the textile enterprises have export business, but at present, foreign trade clothing processing enterprises are also beginning to be eager to domestic capital market, which shows that the whole domestic fashion industry is becoming more and more lively.