How To Effectively Prevent Piracy Of Clothing Enterprises

< p > reporter found that at the end of last week's Humen trade fair, many of the "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "enterprises in order to prevent copying board, have been showing the old rather than the new style clothing, by the way of big sale.

Brand is an important way for enterprises to pform and upgrade, and design is the soul of clothing brand.

In Humen, where the panel is popular, what should clothing enterprises want to protect the design copyright? < /p >

< p > < strong > copyright registration is most direct and effective < /strong > < /p >.

< p > according to Kang Xiaohong, director of Beijing Hua Tel Intellectual Property Agency Ltd. Humen Hua Kai office, the awareness of Humen clothing enterprises in the protection of clothing trademark brands has been enhanced over the past few years. Most of the production and marketing integrated enterprises have applied for registration of their own clothing brands, but the protection consciousness of their own clothing styles and copyrights is still weak.

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< p > "because the clothing industry has many styles and fast updates, if the patent application for copyright registration and design is not completed in time, the product will be delivered to the public if it is listed, so the design scheme is easy to be stolen and plagiarized.

If the enterprise completes the copyright registration in a timely manner, it will be more conducive to the conduct of rights protection while obtaining the protection of national intellectual property rights.

Therefore, Zhang Ming, chairman of Dongguan Southern China patent and Trademark Office Limited, believes that the most direct and effective way to protect against the rapid changes in style and plagiarism is to make good copyright registration and design patent applications.

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< p > in principle, every original product requires copyright registration and appearance design < a href= "//www.sjfzxm.com/news/index_q.asp" > patent < /a > application so as to fully protect the intellectual property rights of enterprises.

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< p > but Kang Xiaohong also pointed out that the current fashion industry advocates the fast fashion trend, with a large amount of clothing, a small quantity and a fast turnover. Enterprises often do not want to invest too much resources in copyright protection.

"In the absence of everything, some enterprises only apply for patent protection for the most classic original.

For example, the Dongguan city's Lingti Underwear Co., Ltd., which started with a modified underwear, did a good job. Last year, a total of 5 patents were applied to ensure the confidentiality of the core technology.

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< p > for this reason, Zhang Ming believes that enterprises need to spend a lot of manpower and material resources to protect in the clothing design and production process, but this is limited to the design and production process.

With regard to the protection and rights protection of later products, enterprises can entrust an intellectual property agency to do a series of intellectual property protection systems in view of the current situation and future development needs of enterprises.

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< p > < strong > design, production, multiple protection of rights protection < /strong > /p >

< p > how to prepare for rainy days and prevent accidents is crucial for enterprises.

Zhang Ming suggested that enterprises can carry out multiple protection from three stages, such as design, production, and protection of rights and interests in the later stage.

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< p > in order to protect intellectual property rights, clothing enterprises should be prepared at the beginning of design and research phase.

After the completion of the design and plate making, the copyright design and the registration of the template should be launched immediately. Once a person has found the imitation, the copyright registration is the basis for safeguarding the rights of the enterprise.

Zhang Ming believes that in the design stage, we should pay attention to three aspects: 1., confidentiality of design drawings; 2., make timely copyright registration and design patent applications; 3., enterprises themselves need to complete a set of perfect legal protection system, such as R & D personnel's confidentiality agreement on technical data, labor and personnel system, etc.

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< p > after entering into the stage of garment production after the design and plate making is completed, enterprises shall strictly carry out production according to the photos or technologies described in the intellectual property documents, such as copyright, appearance < a href= "//www.sjfzxm.com/news/index_c.asp" > < /a > patent, etc., and label or sew their registered trademarks on clothing.

At the same time, we must strictly control the quality and properly supervise producers and sellers so as not to "steal".

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< p > "once a tort is discovered, it is necessary to collect evidence of infringement in time for safeguarding rights, and make good evidence preservation and pre litigation injunction."

In this regard, Zhang Ming suggested that enterprises should establish a series of complete and three-dimensional legal protection systems, including confidentiality agreements, labor contracts and trade secrets, while doing well in the strategic layout of intellectual property rights such as copyright and patent rights.

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