Future Trend Of Garment Industry: Cross Boundary + Individuation

The industry chain is long, and there are countless opportunities to make money in the industrial chain, such as species, aquaculture, rough processing, textile, dyeing, post processing, raw materials distribution, foundry, design, brand, channel, marketing, from agriculture to industry, from manufacturing to creative industry to service industry, media industry and entertainment industry. The giant created by the company is numerous. A small zipper has a company of YKK size.

Cost driven and brand driven industries, location theory and shelf resources theory are respected as the industry of truth; shelf resources theory has been challenged by electricity providers in recent years, but it is only the traditional business circle pformed into traffic.

This industry has prospects, basic necessities, basic needs.

This industry has no future. The setting up of traditional industries with low threshold is doomed to be an industry that is mixed with food and clothing and easy to win.

The future of this industry lies in integration. The integration of brands and channels is UNIQLO, ZARA and HM. Is there any more valuable integration in the future?

A certain detail on a chain, a particular person's personality needs, a certain category, whatever they want, can be achieved if the scale is large.

Speaking of the prospect of the clothing industry, just like the fog and haze of Beijing these days, on the bright LED big screen, you can clearly see: beautiful blue sky and white clouds, fragrant car beauty, tall buildings, the fog and haze around them are strong enough to block all your sight, and you will not be able to breathe.

So I pulled up my mask and covered my face. I could see the distance in the sky, but I could not see my way at all.

Development prospect of garment industry

The prospects for the development of the garment industry depend on

How will you develop yourself?

If we stick to old habits, there is no prospect.

The days when they could get some money, buy several sewing machines, hire a few workers, and find a street to open shop.

The problem is: homogenization is too serious, so we all copy it.

Therefore, if we continue to copy and copy, and there is no innovation in business mode, the future is bound to die.

But this does not mean that there is no prospect for the clothing industry.

On the contrary, I believe that the clothing industry is still a sunrise industry.

As a whole, there are several trends in the clothing industry.

1. from cross-border to unbounded

Fashion movement and sports fashion.

High street is high; high street is high;

Integration of fashion and high technology;

There is no sex and LGBT in both sexes.

There are two (four) seasons in a year and no season.

Integration of sales, promotion and social interaction;

2. design will play an increasingly important role.

No longer belongs to the role of decorative beauty.

Nike and BURBERRY's incumbent CEO are both

The background indicates that the world is producing more design entrepreneurs.

As more mechanical jobs are replaced by machines, people should focus on innovative thinking. Therefore, design thinking will be more important.

3, high technology will penetrate the clothing industry, mediocre employees and work will be replaced by information management system or intelligent equipment.

First, digital printing, laser clipping, and 3D printing that is now subverting the world.

3D printing can build houses and make human organs.

Then there is no need for the mediocre designers and sewing workers.

But 3D printing can only replace manufacturing, and can not replace design.

So design is still very important.

In addition, I also believe that machines can not replace excellent craftsmanship.

So excellent craftsmen still need to exist.

4, sustainable fashion will gradually become the mainstream.

The protection of environment and labor will become more and more important in the field of textile and clothing.

Garment and textile industry is the second most serious pollution industry in the world (after oil industry).

For example, although cotton feels comfortable, its production process is very water consuming.

Although chemical fiber reduces the consumption of natural resources, the chemical pollution in its printing and dyeing is also very serious.

In short, the industry is right now.

The development has paid great attention to the reduction of natural resources consumption, the dependence on chemical dyes, the vigorous development of environmental dyes, and the great waste, which is also a waste of resources.

Therefore, from the design to the manufacturing process, the emphasis on environmental protection clothing will be more popular.

5, online and offline is no longer an "opponent" relationship, but a relationship of lips and teeth.

Online search, offline experience, shop delivery, or offline experience, directly in the shop's digital virtual wall to view product information, placing orders directly from stores to home.

Adidas and Intel have already cooperated with the virtual shoe wall. They can display 2000SKU shoes in physical shops, and greatly increase the display capacity of the shops.

6, customization will become more and more popular.

In short, the clothing industry is becoming individualized, technological and unbounded.