Xia Hua Economic Forum Speech: Entrepreneurs Must Think About Creativity Management

" 2012 (fourth session) Dalian China Economic Forum It was held in Dalian on -27 May 26, 2012. Today, in China, both big industries and enterprises need the management of heart and territory. Chinese enterprises drive from the expressway to the urban interchange, and the expressway is easy. The wrong direction of the urban interchange will result in fatal mistakes.

The following is a record of the speech:

Xia Hua: Hello, everyone. Just now, Professor Zhou and Tatiana Rosito have expounded the contents of this year's new economic situation from a macro perspective. I feel compelled to say that every year the Dalian China Economic Forum has entered the theme with a very precise attitude. I want to return the perspective to an industry and an enterprise. From this angle, I would like to report to you all the feelings of all enterprises and industries in the new economic era. Just now, Professor Zhou said that in the Chinese economic age, it was called "high mountains and small months". I think the retail industry and manufacturing industry should be clear and clear. In all retail businesses, this year's concentrated response is that people are getting fewer and fewer. Why are fewer and fewer people? Professor Zhou said there should be new thinking in the new economic era. I think the leisure economy era is really coming as a new economic era. The business situation in Dalian, but after May 1, I received 20 phone calls, all the national key business calls, they are asking a question, where have all the people gone? You will find that more and more SHOPPINGMALL people are coming and going, and China's manufacturing industry is upgrading and upgrading. I think this spanformation is a slogan of a very high profile. But I think this spanformation is facing great difficulty. Because manufacturing industry wants to spanform from the original labor advantage plus cost advantages to local resource advantages into the future quality advantages and technological advantages is very difficult. It is not a year or two, a short time can be completed within a short period of time, and even a few generations of efforts are possible. This year's may day, I don't know. Under such circumstances, the spanformation of manufacturing industry is faced with three huge problems: things are wrong, people are wrong, and the methods are wrong. Why is it wrong? In recent years, China's manufacturing industry is a product's stage processing. It's not a complete process. We want to spanform to high quality manufacturing industry. I think it's very difficult. Last year, I was honored by Yi Wen. London Fashion Week The opening show, China wants to revitalize the manufacturing industry again. In the past six years, we have been working with 167 raw material factories and manufacturing factories in Europe. And Italy is now referring to the manufacturing industry as a very important position. Therefore, the most important thing in manufacturing spanformation is to find the right way. The original management of the manufacturing industry, the management of the process, and even the management of the whole system need to be changed. In this spanformation, we must think about the management of creativity. I think the process of manufacturing from China to China has a major topic that must be studied. It is about the management of an enterprise's creativity. In fact, the best system is the call for people's inner creativity. There is a kind of management that can not be replaced by other kinds of things -- atmosphere management, which has been practicing atmosphere management for 18 years, because we have 3000 people, about 30% of them are design talents, and designers are the most difficult groups to manage. In the spanformation of the entire manufacturing industry, no matter from which aspect, the spanformation to independent brands must have creative talents. I really like Tagore's first hand poem. "If you are a bird, I would like to be your warm nest". I think it is really an enterprise with creative talents. We must establish an atmosphere that everyone likes to be full of and full of creating space. So today I share with you some thoughts on creativity management, one is about the management of heart and environment.

Today, in China, both big industries and enterprises need the management of heart and territory. Chinese enterprises drive from the expressway to the urban interchange, and the expressway is easy. The wrong direction of the urban interchange will result in fatal mistakes. We must maintain a very good attitude, a healthy mentality, a mentality of sustained development and long-term progress. Environment management, I have always said that Chinese enterprises are thinking about a problem in this spanformation. We need to make brands, not just to influence the brand of China, or even to make a brand that affects the world. I say making a brand is a group of people, a lifetime, a thing. Every enterprise wants to give better service. Just now professor Zhou said that today's industrial goods must be combined with services to show new value. But I think there is a way for Chinese enterprises to go on service. All bosses want to give five star service, so how can a group of employees who live in the hostel give five star service? If they have not experienced how to express and disseminate five star service, Chinese enterprises must finish this lesson. In fashion industry, I have always advocated housekeeping service. In the enterprise, it is respect for employees, so that he can truly spread and truly let consumers experience. Here I would like to talk about a few points of mind, because Chinese enterprises are from the management to the management of the process of management, I said when I was in charge, because I was resigned from China University of Political Science and Law to start business, to this day, 18 years ago, the ten years ago is not related to the theme of today's talk, most of which is the process of management. Most of Chinese entrepreneurs in this process will never be able to manage. Once you get involved, the responsibility is always your responsibility. Later on, we were not big enterprises, but 3000 people were distributed in more than 60 cities, including Paris, Milan and London. Yesterday, there was a forum. We were discussing this problem. We talked about the management of human resources department. The Ministry of human resources in China, a large number of Human Resources Department of a large enterprise, a small number of human resources department, to manage thousands of people tens of thousands of human resources planning and upgrading, I think the most important thing is to manage the atmosphere of human resources, and manage the planning of love. I think the planning of love is very important. An enterprise really wants to give people a free and warm atmosphere. I think the human resources department should first think about the planning of love. In China, I think Chinese enterprises have different management theories and have great influence on Chinese enterprises. In 1994, I started to do business. I read a book and asked me to give results. So I learned how to manage results, and then I learned to let employees give results, then I learned how to behave. So, we think about what kind of system and all kinds of seamless systems to control human behavior, but in the end, you will find out what people think and how they will do. So we are thinking about Guan Xin, Guan Siwei and Guan culture. Today, no matter which enterprise will mention the corporate culture to a very high level, but a group of future spanformation. Chinese manufacturing industry We should think in turn, take care of the heart, manage the people and manage things again. Here, I say, an enterprise's future creativity management must depend on the management of the environment and the planning of love, so that employees can maximize their creativity in the best atmosphere. It is worth thinking about every enterprise. What I share with you today is three kinds of wisdom, three mindsets and three abilities.

The first wisdom is the wisdom of games. Entrepreneurs, I also think so, do not think of it as a profound enterprise, is a business game, this game from the start, whether we entrepreneurs or our team, do not put you into the game can not be successful, but this game will play a big game in the future, the most important thing is that many companies have invested in, has been investing, but has been playing with a handkerchief, you can feel your heart and mind who can play a game for a lifetime, so enterprises timely change the game play is very important, we have always adhered to a field, but to constantly bring new feelings and experience to employees, this is very important. I have always said that even today, there are many famous China. A realm, I feel that this realm is very clear from my 18 years of experience, because designers are very young teams, when they enter the enterprise, they are very green, and they are basically unable to understand people. They live in their own world. In this process, they constantly produce works, but it is very difficult for you to enter their mental communication. Suddenly, when a ten year merit award was awarded by our enterprise, a young designer walked to the platform to give me a very big thought: she said she only took 10 seconds to go to the podium, but in order to prepare for this moment, she used the best ten years of her life. Most important At that time, I was thinking that there were many entrepreneurs here. I think we could really sink down and think about how we can make a group of people play with us for ten years in the way we like. So I say that no matter from which point of view, we should have a thankful mentality. How long this game has been played depends on how sincere the heart is. From that moment on, I ponder over what the highest level of the game is. When Chinese enterprises want to form enterprises and teams with high added value and great creativity, I think the highest level is to let every employee in this game, in their own way, finally achieve the common goal of the enterprise. So, I think that when I was a business more than ten years ago, I always said that we started fighting for a dream for the same dream, but I think the situation in Chinese enterprises, including industries, is often bedfellows. But I think in today's new economic situation in China, we must think about the same bed dream. We can make efforts for the same dream in different ways in different beds, so as to form the great competitiveness of enterprises.

Second complete wisdom. I think all these years, whether in industry or in business, we have found that from the time when the economic crisis really appeared, last time we talked about holding together for heating, this time I think it is to send clothes and heating, no matter between industries, between enterprises, or between employees and enterprises. Today's new business is becoming more and more important.

The third is the wisdom of exchange. 我认为世界是总量交换的，每一个企业都说员工应该不计较得失，为企业共同的目标而努力，但是最重要的是我们自己要有这样一颗心，我是大连出身和成长的，后来考进了北京，留在了北京，创业在北京，我的家在瓦房店下面的一个小镇，我母亲没有多少文化，我14的时候母亲去世了，14岁之前母亲说了很多有道理的话，但是我记住的不多，有一段话对我影响非常大，这也让我做企业这么多年清醒的认识到交换的智慧，我上面有三个哥哥，一个姐姐，一共五个孩子，上面的三个哥哥一个姐姐长大以后好不容易赚钱了，我的家境有一些改善，这个时候恢复了高考，我母亲文化不高，但他让四个孩子都辞去了当时的工作，还算不错的工作，回来复习考试，那一年他们都考上了大学，我父亲一个人赚钱供这么多孩子，我在读小学，家里变得非常非常贫穷，那个时候我只 At the age of 8, I was very complaining. I argued with my mother that it was not easy for the elder brothers and sisters to grow up and make money. They could live a little better. You had to let them go to school. Did you raise so many children? Did you raise them instead of changing money? My mother said a word, and it has a great influence on me today. He said that changing money is not easy, and it is not easy to change money for a lifetime. This is what I have been doing for so many years that I feel very deeply in my business. An enterprise can replace others with heart. An enterprise can really give the platform to employees, so that they can maximize their growth and grow up here. I think it is the wisdom of making the biggest exchange among enterprises. So I am here to share with you.

There are three states of mind. We have been talking about internationalization. In fact, I think that at the moment when Chinese brands were born, because many brands around the world have been in the history of a hundred years, they are internationalized from the day they are born. No matter where they are, we are faced with global competition. At this time, the mentality of entrepreneurs is very important, and the three mentality is the mentality of laymen. I have always said that the mindset of a layman is very important. Only when you are a layman can you let all professionals relax and release energy on this platform. We speak first on everything. When we express our opinions, no one else knows how to overthrow you, so keep the mindset of entrepreneurs. If you do not really understand this matter, the mentality of laymen will make a group of people here create in a more efficient and passionate state.

The second mentality, the floor mentality. I have been comparing myself. In the past 18 years, regardless of the team of 10 people, to today's team of thousands of people, there are two kinds of mentality, one is the mentality of the floor, the other is the ceiling mentality. I think the floor state of mind is the best, the most comfortable, and everyone is comfortable, so that all followers can go up all the time. The ceiling is for everyone, and the floor mentality is very important to the enterprises in today's development.

The third is the mentality of digging wells. Recently, there are many articles about the 92 and 94 departments of Chinese entrepreneurs. No matter which era they choose industries and industries in a very special way, they feel very, very difficult after digging the earth. It is very difficult to persist in digging everywhere. But at this moment, people often tell themselves that they may choose the wrong place, so they change places to think that they can dig more smoothly in another environment. Therefore, I feel that in the new economic era, everyone needs the mentality of digging wells.

Three abilities, I especially want to say the right ability. I often say to myself that I put down my judgment and think that it is the beginning of success. Chinese enterprises have been exploring sustainability and sustainability. The most pondering problem is the ability to come to the right place. Is it because of our own right, or that the team has the right ability, often because of the ability of a certain entrepreneur or entrepreneur, because of past experience and judgment, how long can it be? This is a problem that we deserve to ask Chinese enterprises. In fact, the most important thing is to let the team have the right ability, so that every weak voice can be presented with value. Today In such a complex situation, everyone in this group is strong or weak, but the final resultant force can only go for a long time under the support of this combination.

Second, the ability to learn. We all have this. If not, we won't sit here for so many years to listen attentively and study with heart. Learning is not to know but to do. As we all know, today, including Professor Zhou's many points of view, in fact, we will know immediately after listening and watching, but it is very difficult to do so. In fact, every time we learn, we will tell ourselves what kind of ways we can improve ourselves and do what we really want. Every real entrepreneur can let himself identify this belief from his heart and do it quickly. I think we will really get the value of learning.

The third ability is the ability to love. Say one, I think creativity management, we say more, no matter how the way and attitude can lead the team, respond to one's own needs, lead the team, and most importantly, every team manager should dare to love, love and love. I don't think it's a skill, not a method. Love is a way. If an enterprise sticks to the way of love, let an enterprise and employees have the ability to love, it will stimulate everyone's creativity. Everyone will be willing to pay for contentment. The ability to love is particularly important today, including a relatively equal love heart and equal heart in the industry and industry, which is particularly important for the healthy development of the whole industry. I think we have to talk about creativity management today. Often the entrepreneurs around me say how far the enterprise will go and how long it will take to see the smile on the Facebook of employees. This is the answer. If everyone is happy to be satisfied here, he will.

Fire is for a while, and life is a lifetime. I also want to say to my colleagues and friends of my company that success is a period of time. Life is a lifetime. This is the great wisdom in life. Thank you!