Spring Into The Clothing Industry
All say 2012 is
clothing
The "winter" of the industry is different from that of most enterprises. As early as the end of 2010, the Wei Hong group began to work strategically with a keen market sense. From the strategic layout, organizational management, industrial structure, target budget and capital reserves, many preparations were made for the winter this winter.
From international market to domestic market
market
pfer
Due to the fact that the international situation is not optimistic, at present, a special team is set up to keep an eye on the domestic market. From increasing investment in assets to increasing investment in R & D of new products and new technologies, the R & D investment in 2012 is estimated to be 3 million yuan; from manual high operation cost to low operation cost of computerization; 2012 "bird and gun firing" is expected to put into operation 600 computerized flat knitting machines and 300 computerized flat cars, which can increase profits by tens of millions of yuan.
Fully realize the pfer of traditional handwork to computer intelligent operation, pfer from low value-added processing to high value-added brand building. In 2011, the brand of "Yi Ji", which was founded by Dongguan Dina Garments Co., Ltd. in 2011, will focus on domestic high-end clothing for men and women and children's clothing market in the form of monopoly and chain stores. At present, the brand has entered the stage of substantive operation of the market.
Budget pfer from reduced project cost to chop project
Enterprises have been talking about reducing costs, but the cost has remained high for many years. Since last October, Weihong group has directly cut down the budget by strengthening the target budget management, and has controlled the possibility of high cost from the source.
In view of the various limitations of "airborne troops", the group began to shuffle the management framework of the company in the first half of last year, so as to treat the good employees well and treat their employees well as partners. Many of the colleagues who have already left the outside world are returning to the company's embrace while bringing back new development resources.
In this way, while ensuring the stability of the company, it also enhances the hematopoietic function of enterprises.
Because of early preparation, early planning, high starting point, high planning, and effective cost control, the team has stable morale and good reputation in the industry. In the meantime, all the work has been carried out steadily, at the same time, customers and banks have been fully supported. At present, "the three armed forces have moved and the grain and grass are adequate". The work of the group is showing a trend of contrarian trend in the winter of this garment industry.
Facing the future, Weihong group puts forward the goal of adhering to the "customer first", respecting the value of employees, promoting social harmony, striving to create a "clothing kingdom" with the sense of happiness for employees and the international competitiveness of products.
Faced with the rising labor costs along the coast, the company started the mainland production base project two years ago. The 500 mu Garment Industrial Park currently invested in the mainland has taken shape and is expected to start production in 2013.
profit
。
The shift from the coastal single processing plant to the mainland production base has been achieved.
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