The Clothing Industry Urgently Needs To Restructure The Industrial Chain &Nbsp; The Light Assets Strategy Is Just In Time.

In the 80s and 90s of last century, southeast coastal cities seized the historical opportunity of world industrial pfer and developed into a truly "world factory".

But now, the trend of new industrial pfer has emerged, and manufacturing costs in India, Pakistan and Vietnam are much cheaper than ours.

Old advantages no longer exist, and we need to build new advantages.

The restructuring of the industrial chain is imminent and the strategy of light assets is in the right moment.

Last year, the China ASEAN free trade area was announced, and the relationship between Chinese enterprises and ASEAN economies was more closely related. Many enterprises directly generated the relationship of competition and competition. In the free trade area, a new round of industrial chain restructuring and international division of labor were also carried out.

In the process of brand internationalization, Quanzhou garment enterprises, which have always been sensitive to smell, respond quickly.

Further refinement of industrial division

In Quanzhou, seven wolves plan for international division of labor.

Zhou Shaoming, general manager of the seven wolves industrial Limited by Share Ltd, said: "we are now considering how to take advantage of ASEAN and carry out industrial division of labor in Asia as a whole in order to cooperate with the Chinese market. We will integrate resources from Asia into the international market."

Experts pointed out that for a long time, China's manufacturing industry value chain has always been large and small in the middle, while in the value-added ratio of foreign enterprises, marketing accounted for 30%, R & D accounted for 40%, and manufacturing accounted for only 10%.

This is the main reason for the lack of core technology and core competitiveness of Chinese manufacturing industry, and also the biggest confusion for Chinese manufacturing industry to win.

Nowadays, many Quanzhou clothing brands have speeded up the speed of industrial pformation.

Lin Congying, chairman of the international Klc Holdings Ltd of 9 Mu Wang, said: "our strategy for the past two years is how we can really do a good job in the market, make the brand well and pform from the original manufacturing enterprise into a retail enterprise."

In this regard, Quanzhou has been the first to explore in the clothing industry.

Since 2006, he has been trying to pform water from manufacturing to retailing, and the goal of his development is to create a retail brand in Quanzhou and even China.

Light assets to build international brand names

For the pfer of manufacturing links, Zhou Shaoming prefers to call it "strategic pformation and non core outsourcing".

He said that the seven wolves have already outsourced most of the production links, and the company focused on brand and technology research and development.

Seven wolves in Zhejiang, Guangdong, Shandong and other places with local enterprises in the industrial chain division of labor, but brand and core design, R & D, and so on, are still firmly in their hands.

In this regard, the industry called the clothing industry's light assets strategy.

The so-called light assets strategy is relative to the heavy assets that occupy a large amount of capital. It includes the experience of enterprises, standardized process management, enterprise brand, customer relationship, human resources and so on.

Compared with equipment, factory buildings, raw materials and so on, the above assets occupy less funds and appear light and flexible, so they are called light assets.

Light assets operation can be understood as, under the condition of limited resources, leverage is the strategic management of maximizing shareholder value with the lowest input of other resources.

Then, the core idea of the internationalization of the brand of Quanzhou clothing industry is to leverage the principle of leverage, make full use of all kinds of external resources, reduce their input, concentrate their resources on the highest profit stage of the industrial chain, continuously improve the profitability and brand influence of the enterprises, and create their own truly international brand names.