At Present, The Footwear Industry Has Entered The Era Of Cross-Border Competition.

On October 17th, according to the latest figures, as of October 13th, the market value of listed footwear companies ranked the top ten. Quanzhou Shoe enterprises Anta 361 degrees, XTEP PEAK ranked third, sixth, eighth and tenth respectively, occupying four seats.

　　 Quanzhou cAMP formation

Following the successful listing of Anta sporting goods in 2007 and raising HK $3 billion 170 million, XTEP, 361, PEAK, Meck, fly, Baofeng and other shoe enterprises were listed on the market, forming a Quanzhou shoe business camp listed in Hong Kong.

Movement in recent years brand With the increasingly fierce competition, the large amount of capital raised by listed companies and the rapidly increasing market value become the financial guarantee for enterprises to realize the "two leap". Terminal channel expansion, advertising investment and big sponsorship events require a lot of financial support.

"Relying solely on the accumulation of internal surplus has been unable to meet the needs of expansion." On the 361 degree financial report, we can see that in the 2006 to 2008 fiscal year before listing, a large amount of financing was carried out at 361 degrees. The main financing methods were bank loans and shareholder loans, including bank loans increased by 140 million yuan, loans to shareholders 147 million yuan, and asset liability ratio maintained at around 70%. After listing, 361 degrees held huge amounts of cash, and asset liability ratio dropped to 38% at once, which immediately changed the funding situation.

　 All four strong teams are expected to break billions of dollars.

According to Anta's first half of 2011 Annual Report, as of June 30th this year, Anta sales reached 4 billion 451 million yuan, an increase of 28.9% over the same period, operating profit of 1 billion 96 million yuan, an increase of 22.5% over the same period last year. In the second half of the year, the overall sales volume of sporting goods enterprises will be higher than that of the first half. Therefore, Anta's sales will exceed 9 billion yuan in 2011. There will not be much suspense. According to the industry growth rate of 20% to 30%, the 10 billion mark is also close. In addition, from the earnings reports of Quanzhou's listed footwear enterprises, Quanzhou will gradually emerge in the next three years with a number of sports brands that reach the level of 10000 stores.

As the four major sports brands listed in Quanzhou, Anta, XTEP, 361 degree and PEAK have been regarded as the vane of the domestic sporting goods market. No matter the performance of the market or the market value of the stock market, the strong development momentum of Quanzhou brand has surpassed the trend of the old sporting goods boss, Lining.

With the current growth rate of Quanzhou brand, the industry analysis shows that Quanzhou's listed shoe business camp is expected to generate 4 tens of millions of households. In addition to Anta, XTEP, PEAK, 361 degrees and so on are expected to achieve the scale of turnover in the next three to five years. With the continuous expansion of these brands, the stock market value in the next few years will inevitably follow suit.

　 Speeding up cross-border competition

"The development of footwear industry in the future is no longer a single brand, a single product, a single series of competition, but a whole brand, all products and a whole range of competition." The good performance of Anta, XTEP, 361 degree and PEAK in the market value of stock market is closely related to the expansion of product line.

Listing shoe companies rely on their own resource advantages to extend the production of products to the garment industry. "The demand for clothing is bigger than that of shoes. The field of clothing not only enriches the product chain, but also extends the profit growth point." Insiders said.

In recent years, the Quanzhou listed shoe companies, which are doubling in value, have extended their tentacles to the field of children's shoes, children's clothing and accessories to participate in the competition of children's products market. Just as BELLE announced its entry into the market for children's shoes and children's clothing, XTEP, the main fashion sport, also disclosed information in this phase. Prior to this, Anta and 361 degrees early did a good job in the development of children's series products and terminal layout work.

The industry believes that the footwear industry has entered the era of cross-border competition, this development trend will make the positioning line between the footwear industry increasingly blurred. In the long run, various industries and brands will gradually merge and eventually form a new pattern of winner's cross boundary eating.