Keqiao Textile Expo: On The Road Of Innovation

It is a spirit that China needs now to explore more ideas from an innovative perspective.

China Keqiao International Textiles

With the coming of October 25th, this newspaper will share with you from the Keqiao of Shaoxing through the highlights of the exhibition.

Highlights one exhibition professional mature enterprises exhibiting enthusiasm

Through years of cultivation and accumulation, Keqiao Textile Expo has become a highly professional textile exhibition.

Since the beginning of the exhibition, many famous textile enterprises in China have signed up for the exhibition.

Sha Chau textile printing and dyeing, Haining Zhongxin, Hebei JJG, Fujian Sanhe, red and green blue textile, Ding Ji printing and dyeing, Guangdong Yue Ming, Wuxi DESAY and a large number of well-known textile enterprises will appear in this Textile Expo.

Keqiao autumn Textile Fair, which is famous for its long fame, has also made great attraction to overseas textile enterprises.

At the autumn fair, a total of 41 overseas enterprises from NEW, AGE, SRL, Saint Anthony and other countries and regions from Italy, Korea, Germany, Japan and Mexico participated in the exhibition. The number of booths bookings reached more than 200, and the number of enterprises and booths increased considerably.

The RANG TEXTILE INC. textile company from Mexico benefited from the spring fair this year. The number of special booths bookings has doubled.

This year's Textile Fair attracted 532 enterprises from home and abroad to attend the exhibition.

At the same time, at the request of the exhibitors, the scale of the exhibition has also been adjusted from 1200 to 1295.

Highlights two investment depth, buyers will have new breakthroughs.

In order to invite more and more professional purchasers to visit and purchase at the Textile Fair, the Preparatory Committee of the Textile Fair has actively expanded domestic and overseas investment channels since the start of the investment promotion work, and comprehensively promoted investment promotion through launching the "National Exhibition of Textile Fair".

During the roadshow activities, the preparatory committee members went to the 2011 China (Hangzhou) international textile fabrics fair, the Eleventh China (Shenzhen) international brand clothing fair, the national filament weaving conference, the 2011 Dalian International Fashion Festival and other professional exhibitions, as well as the Jiangnan Su Wujiang, Jiangsu Nantong, Zhejiang Wenzhou, Zhejiang Xiaoshan and other industrial clusters to carry out the investment promotion activities, the exhibition information 10 million copies, and the local chamber of Commerce, industry associations and professional markets made a point to point visits and invitations.

The Taiwan Textile Development Association and Dalian garment Festival Organizing Committee will organize a group to participate in the Expo for the first time, and will bring a large number of new high-quality buyers.

In the traditional door-to-door invitation to attract investment, the exhibition also pays more attention to the use of information technology.

Through direct mail, group mail, group fax, SMS, mobile phone newspaper, etc., send the invitation letter and related information of the Expo.

During the exhibition stage, the Preparatory Committee sent out more than 340000 SMS messages, more than 170000 phone and fax and more than 1750000 e-mail messages to merchants inside and outside the territory.

Unprecedented investment promotion has attracted many overseas and domestic businessmen to sign up for the visit. A total of over 2600 domestic businessmen and 2300 overseas businessmen have submitted a visit booking application to the Preparatory Committee. It is estimated that the number of merchants will be over 26000, and the number of overseas customers is expected to exceed 6000.

Highlights three new products continue to emerge, leading the trend of "innovation" and "environmental protection".

In recent years, Shaoxing county has actively encouraged innovation and upgrading of textile enterprises. At the same time, with the further promotion of textile intellectual property protection in Shaoxing, "no counterfeit" and "no duplication" have become the common concept of many textile enterprises.

More and more exhibitors have been able to display their new products boldly, and enterprises such as red, green, blue, printing and dyeing have made clear that they will produce their latest high-end fabrics.

It is understood that this exhibition will be more innovative, environmentally friendly and high value-added new products than the previous one.

Such as high-end men's fabric with multi component, multi specification blending and weaving technology, zero discharge zero pollution digital printing fabric, digital color printing technology fabric and other new high-end fabrics will be unveiled at this Expo.

The Digital Corporation in Honghua, Hangzhou, will launch the mainstream digital printing equipment in Honghua, the VEGA high speed digital inkjet printing system, with a printing speed of up to 200 square meters per hour and the ink cost to 3 yuan per square meter.

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Highlight four, creativity is infinite, fashion and creative elements are everywhere.

Adhering to the theme of "fashion, quality and green", the development of the Expo has always been closely related to the words "fashion trends" and "fashion creativity". The Preparatory Committee has been committed to making the Expo a source of domestic fashion trends and fashion ideas.

In recent years, many famous designers from Korea, Japan, Italy and China have been introduced to the exhibition, bringing fashion and original design works to the Expo.

With more and more textile and creative organizations coming to the Textile Expo, the Preparatory Committee will designate the "creative exhibition area" in the exhibition, concentrate the booth of textile creative companies to the same area, and form a gathering effect. Textile fashion and creativity will burst into brilliant sparks here.

At the same time, creative consciousness is embodied in the layout of the exhibition hall.

According to the overall design concept of "spring and Autumn", at the Spring Fair 2011, the combination of flower and leaf's vector graphics highlights the dynamic and greenery of spring.

The theme of "leaf and pulse" will continue in the spring fair.

The whole pavilion takes red and orange two colors as the main indoor general design keynote, and shows the enthusiasm of the Preparatory Committee and exhibitors in a concise and clear way. At the same time, it implies that the Expo will achieve greater results.

Highlights five publicity forms, exhibition reputation effective dissemination

At the same time, the Preparatory Committee of the Zhejiang Textile Fair has been working closely with the mainstream media and professional media such as China Daily, Zhejiang daily, Japan Textile Research Institute, China Textile News, textile and clothing weekly, and has strengthened cooperation with professional media. Apart from publishing exhibition information on hundreds of professional websites such as online Textile City, net Sheng technology, etc., it also promotes the global promotion of the Expo by relying on the search engine platform of European yellow pages, Google and Yahoo websites.

At the same time, through strengthening cooperation with Dalian Fashion Festival and Ningbo fair, a special promotion meeting will be held in Beijing to strengthen the exhibition.

During the opening of the exhibition, the Preparatory Committee will also invite the Zhejiang broadcasting sound, the Zhejiang satellite TV channel 6, the Shaoxing radio and TV station and the China Textile Network to broadcast live, so as to pmit the exhibition information more effectively and quickly.

At the same time, the exhibition will also use micro-blog interactive advertising platform for the first time to achieve mutual information interaction.

Highlights six exhibition, conference combined with the pmission of industry trend information

As a platform for the exchange of industry information exchange, the Preparatory Committee of the Textile Expo will cooperate with China Textile Information Center, China Fashion Designers Association, China textile daily and other textile authority departments to organize the 2011 China International fabric design contest award ceremony, the 2011 China professional fashion designer creative design contest award ceremony, Asian youth designer salon and other activities, to build a development platform for further improvement of textile enterprises.

The abundant resources of merchants during the Expo attracted foreign eyeballs. The Japanese printing and dyeing Association will hold a new Japanese printing and dyeing technology exchange meeting during the Expo to strengthen exchanges and cooperation between Chinese and Japanese dyeing and printing enterprises.

Meanwhile, during the Expo, a series of professional supporting activities will be held, such as the opening ceremony of Shaoxing equity investment partnership in Zhongke Textile City, the docking meeting between overseas buyers and textile enterprises, and the online Textile City.

Highlights seven service excellence, exhibition quality continues to improve

With the continuous maturity of the team, the exhibition and service level of the Preparatory Committee of the Textile Expo has been further improved.

In order to achieve the standardized, orderly and harmonious overall effect of the special exhibition area, the Preparatory Committee of the current Textile Expo will put forward the requirements of unified building height, standardized construction materials and so on for the exhibitors and its building companies. It has carefully examined the construction drawings and construction safety, and has conducted the guidance for the early stage of the exhibition.

During the Expo, the Preparatory Committee will continue to set up direct trains between major merchants and hotels to provide convenient pportation services for merchants.

At the same time, we will set up exhibition service centers including services such as plation, finance, exhibition and intellectual property protection. We will set up wireless internet access area and news center to serve customers and media.

With the increasing popularity, many trade associations have joined the Preparatory Committee of the Textile Expo.

The Zhejiang provincial council for trade promotion will set up a legal service booth during the Expo to publicize legal service knowledge, especially the exhibition's intellectual property protection skills, help enterprises to prevent trade risks and further promote the upgrading of the exhibition. The Shaoxing Translation Association will also provide a high-level and high-level plation talents for the exhibition to provide a more effective communication platform for Chinese and foreign exhibitors and purchasers.