The Status Quo Of Shoemaking Industry In Dongguan: Orders Are Generally Reduced By &Nbsp; Profits Vary In Varying Degrees.

"Orders are generally reduced and profits are decreasing in varying degrees."

In the evening of October 14th, after many days of investigation,

Half a month ago, at the end of September, Wanli Shoes Co., Ltd., which was separated from the office of Wang Zhuoliang, suddenly collapsed. When the local court staff arrived at the factory, the boss had disappeared.

According to the latest data of Dongguan industrial and commercial bureau, in August this year, the city cancelled and revoked 104 kinds of shoe enterprises.

A data worth pondering is that when hundreds of shoemaking enterprises disappear, Dongguan has added 261 shoe enterprises in that month.

People in the industry are worried about this. On the one hand, new businesses may be optimistic about the market situation of the footwear industry. On the other hand, hundreds of enterprises have concentrated on opening up to show that the threshold of this industry is still very low, and industrial upgrading is facing challenges.

No "tide" in bankruptcy?

Xia Dongkui, the owner of Wanli Shoes Co. Ltd. probably didn't think that Wanli really became famous after the company went bankrupt.

In the locality, Wanli shoe factory is only a small and medium-sized shoe making enterprise with more than 500 employees.

In September 30th, the second people's Court of Dongguan closed down the factory, and the shoe factories around them came to "grab people".

In October 13th, when reporters arrived at Wanli

Dongguan City Second People's court Houjie court official said in an interview with reporters that the factory defaulted in Houjie Town, the first joint-stock economic cooperation workshop rent, the latter put forward the application for property preservation.

The court decided to freeze Xia Dongkui's bank deposit of the defendant Wanli Shoes Co., Ltd., 315 thousand yuan, or to seize and seize other assets of corresponding value.

According to the workers' guess, the company may break the capital chain.

If only the Wanli shoe industry closes, it will not cause any local tension.

The reality is that in August alone, about 100 footwear related enterprises disappeared.

It will be difficult to judge whether things will continue to deteriorate.

Dongguan is the largest shoe manufacturing base in the world.

According to statistics, at present, the city has more than 1500 shoe enterprises, more than 2000 supporting enterprises, related traders, buyers and so on, and about 2000000 employees, with 1 billion 500 million pairs of shoes each year, and about 65% of the world's high-end shoes come from Dongguan.

The town of Houjie, located in Dongguan City, is the center of "shoe capital". It has a complete manufacturing, R & D, trade and procurement industry chain, and occupies an important position in the world shoe industry.

Earlier than the Wanli shoe industry, Liu Xiquan, chairman of the original Houjie Town Shun Heng Shoes Co., Ltd. was forced to shut down his factory in July.

"It is too difficult to get workers without profit or profit."

He said in an interview with reporters.

Wang Zhuoliang, Executive Deputy Secretary General of Dongguan Leather Industry Association, said that the average profit of the footwear industry in Dongguan is around 5%, and does not exclude the situation as low as 1%.

Generally speaking, all aspects are not very good.

Earlier media reports showed that 30% of shoe companies in Dongguan were at the edge of losses.

Zhu Qinghua, a light industry researcher at CIC, believes that the footwear industry is a labor-intensive industry. The current macro-control measures have brought greater survival pressure to shoemaking enterprises, and the cost of production has risen and the capital chain has been in crisis. This has led to the collapse of some pure processing and low value-added shoe-making enterprises.

However, both the Dongguan industry and Commerce Bureau and Houjie Publicity Office denied the "collapse tide".

An official in charge of publicity in Houjie Town told reporters that in the market economy, there were failures and opening, and everything is normal now.

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Paradox of opening up against the market

"The European debt crisis is becoming more and more intense, and the United States has constantly forced the appreciation of the renminbi, which may lead to a trade war, and no one can tell whether the whole world economy is going to slide."

According to Wang Zhuoliang, Executive Deputy Secretary General of Dongguan Leather Industry Association, this kind of "unclear situation" has brought great uncertainty to enterprises.

He believes that the small and medium-sized processing shop shoe factory is the most prone to problems at this time.

From now until the end of the year, shoe manufacturers will face great pressure.

Data from the China Foreign Exchange Trading Center show that in the past half a month, the RMB exchange rate against the US dollar has hit a new high, breaking 6.46, 6.45 and 6.44 three points in a row, and showing an accelerating trend.

This year, the appreciation rate of RMB against the US dollar has reached nearly 3%.

On the 11 th of this month, the US Senate passed the currency exchange rate supervision reform bill, which is mainly aimed at RMB in 2011, and the pressure of RMB appreciation is even greater.

Miss pan, who is in charge of sales in Dongguan Li Zheng Shoes Co., Ltd., told reporters that the foreign trade situation is not good now, and the US dollar is plunging, so the company dare not settle it at the exchange rate of that day.

What can be determined is that the cost of raw materials and manpower continues to rise, squeezing the meager profit margins.

Wang Zhuoliang said that although the price of raw materials has not risen before, it is still at a high level.

And the lack of people has become a problem for every enterprise.

Reporters at the location of Wanli shoe industry, only 500 meters away from the distance, there are 4 factories directly outside the recruitment desk outside, few people came to consult.

Against this background, there are still more than 200 shoe enterprises in Dongguan open up against the market.

It seems unreasonable to the outside world.

The reporter consulted the administrative examination and approval data of Dongguan industrial and commercial bureau, and found that the newly registered enterprises were mostly "shoe stores" or "shoe factories", that is to say, most of them were small or even micro enterprises.

In Wang Zhuoliang's view, because the threshold is very low, such enterprises say it is easy to start.

It is not difficult to understand why hundreds of enterprises are still opening up because of the bad external economic situation.

To be sure, enterprises that are "open to talk and say nothing" will not have too much competitive advantage in essence, and their opening up will not be beneficial to the pformation and upgrading of the industry.

Jiang Lin, deputy director of Dongguan Hongkong and Macao Pearl River Delta Research Center and special researcher of the city of Dongguan, told reporters that such a situation may be caused by local governments in order to promote industrial pformation and upgrading, the original processing plant was registered as a company, or the bankrupt company used the existing equipment to re register the new company.

"It does not exclude the fact that new enterprises are entering, because the cost of purchasing these bankrupt enterprises is very low.

If you try, you can't go any further. "

Jiang Lin said.

Wang Zhuoliang also believes that we should not exclude some enterprises' mentality of "copy the bottom", because entering this time can really save a lot of costs.

Jiang Lin said that judging by personal judgement, the current situation is not optimistic. He is worried that these newly entered enterprises can not accurately judge the market and enter the field blindly.

Dongguan Li Zheng Shoes Co., Ltd. was founded in August this year. Miss Pan, who is responsible for sales, said that the second half of the year is the peak season for footwear industry. The company is mainly engaged in domestic sales and is not affected by the international situation.

Song Huiqin, manager of Dongguan Zhengyi International Footwear Co., Ltd., and sales manager of Xinghao shoe factory, Nancheng, Dongguan, are also betting on the "golden season" in the second half.

Liu Hongjun, a management consulting partner, is optimistic.

He said that the consumption of domestic clothing and footwear products has entered second climaxes. The pulling of domestic demand in the post crisis era has expanded the market space for footwear products. At present, 80% of domestic brand shoe enterprises need outsourcing processing, which is also good for processing enterprises.

World shoes: there are 1 pairs of shoes in the world from 10 pairs of shoes from Dongguan.

At present, China produces about 13 billion pairs of shoes annually, accounting for six or seven of the world's total output and nearly 10 billion pairs of exports.

In 2010, there were more than 1600 shoe enterprises in Dongguan, with an annual output value of 63 billion yuan.

At present, there are 467 thousand and 700 private registration households in Dongguan, and 99% of them are small and medium-sized enterprises.

In the 1~6 months of this year, 261 enterprises were closed down in Dongguan, compared with less than 5.

In 2008, 865 enterprises were closed down in Dongguan, 657 in 2009 and 585 in 2010.