Express Industry: The Pressure Of Service Providers Is Not Small.

From seven to nine every night,

At the same time, there was also the equivalent of the express number that entered the Yunnan express number 1/5 from Kunming.

"In the express mail of tens of thousands of pieces arriving in Kunming every day, 70% express shippers are all online shop operators."

Qian Zhong, manager of Kunming STO limited, told reporters that the 70% express was the most closely related e-business operators in the industry called "Taobao pieces" and express delivery industry, most of them were shopkeepers like Taobao and pat.

Shanghai Yuantong express Kunming is also the main distributor of Taobao products. Li Wenzhong, the director of the company, said that about 60% of the company's business was small parcels.

The profit that Taobao brings to express companies is limited. Fierce competition and high cost drive them to keep pace with the business and seek new opportunities outside Taobao.

V view theory

@007- Lao Guo: at present, the 5 major problems in the logistics industry are: 1, the "last mile" of the express company.

@ Alibaba: [express delivery volume exceeds 10 million pieces] to see the group's data about express delivery. In 2010, the volume of business volume of express service enterprises above Designated Size nationwide totaled 2 billion 340 million, with a total revenue of 57 billion 460 million yuan.

The volume of express business has exceeded 10 million, and has entered the top three in the world.

In the face of such a rapidly growing market, opportunities for express delivery are also being tested for the quality of service delivery companies.

@ Zhuang Shuai Zileo:# business problems #1, do not regard the electricity supplier logistics as a courier or

Li Chengdong: "fat weight, thin and dragging death" has been known before. It is important to understand the importance of warehousing and logistics. SKU knows the importance of the technology automatically recommended by the system. When you want to rob users with Taobao and mass offline traditional brands, the brand is a bottleneck.

You can walk at your own pace, but market leaders lead the rhythm of the market.

With the acceleration of capital market competition, you may not survive for 3 years.

You can watch it for 5 years, but you may not know the key.

Dominant industries in Hunan Province

More optimistic

Although in the interview, "Yunnan express market is lagging behind" and other voices lingering, but the National Express giant has already deployed Yunnan, hoping to get a share from this "backward" market.

According to STO Qian Zhong, Taobao accounts for 70% of the company's business volume. Although the proportion of port parts is small, agricultural products and ethnic ornaments have become mainstream.

"According to our survey, nearly 2000 household appliances in Kunming are inseparable from express delivery. With the increase of e-commerce business in these advantageous industries in Yunnan, the express business will also rise."

Qian Zhong said that since STO officially launched its business in Yunnan in 2007, its business volume has increased by nearly 10 times, and the central freight yard has changed 4 locations, directly feeling the high speed of Yunnan's e-commerce development.

Yuantong express Li Wenzhong said that the role of e-commerce in promoting the express industry is not obvious in Yunnan, but it still maintains a growth rate of not less than 25% per annum and has great room for development.

In fact, if there are special line logistics providers with express speed, Yunnan's dominant industries have already been brought into their business by express and logistics providers.

Many industry insiders told reporters that in Yunnan, such as medicine, ethnic dress, tea, red wine and non-ferrous metals and chemical raw materials samples, has become the main content of Hong Kong Express, accounting for about 50%.

Yong Bang, director of operations of China Unicom Yunnan Logistics Group (Yunnan) Limited, told reporters that although the company mainly engaged in domestic logistics, but also in some individual lines also have the same speed of delivery efficiency, so also won some of the pharmaceutical, tea and wine industry customers.

"We know that part of the waybill is pferred through e-commerce platform, but it is not clear about the specific proportion."

Liu Canyun said that with the development of business, many companies in these provinces will become loyal customers of the company.

And the Kunming express delivery service Co., Ltd., which is the main logistics provider in the province, is mainly pported in three categories, namely, IT, medicine and auto parts. Some e-commerce companies in the province also choose it as a logistics provider.

"The e-commerce market in Yunnan is still relatively backward, especially now that there are relatively few ports to go out, but our network has been sinking to cities at the county level and above the county level, and individual towns can also receive and deliver them."

Qian Zhong said that the original intention of the sinking of the channel was first to serve the arrivals, but without the support of the departing parts, the operation cost would be relatively high, so the company was looking forward to opening up the port market in the province.

"With the development of bridgehead construction in Yunnan, the express industry will also usher in more opportunities for development as an intermediate link."

Business pieces will become the competitive point of the industry

At the same time, the developing couriers have begun to worry about the competition they will face, and the idea of differentiated management has been put on their agenda.

"In the first camp of the National Express, has been unable to continue to compete in the network and prices, network construction gap is not big, low price competition will allow the entire industry into a blind alley."

Insiders told reporters that if the whole industry wants to develop well, the differentiation of business will be an inevitable choice for the express industry.

As far as the current business structure is concerned, "Taobao products" is still the main business of Yunnan express operators.

According to the data of import and export provided by Yuantong express, the proportion of "Taobao parts" is 60%, and the average parcel and enterprise official parts account for 20% respectively. From the total volume, there are about 25 thousand pieces of express mail per day and 5 thousand pieces of outbound express.

According to STO's data, Taobao products accounted for 70% and 40-50% respectively in incoming express and outbound express, while the rest were traditional businesses, and 35 thousand pieces of incoming Express were shipped every day, and 0.3-0.6 express was issued.

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One of the most important reasons for STO's entry into Hong Kong Express and "Taobao pieces" is that it benefits from the national network advantage. But Qian Zhong also admitted that the increase in business volume did not bring more profit after the sinking of the sending channel, because the smaller the regional traffic was, the higher the operation cost. If there was no express mail, the business would not be balanced, so the company did not lower the price because of the increase of Taobao.

"At present, the lowest price for our individual outlets is 8 yuan. In fact, the price has been very low. As the cost continues to rise, we do not want to see the profit margins continue to shrink.

With the development of e-commerce, we have lost some of the traditional businesses. It is precisely those parts of the business with high profit levels. Now it is time to pick up them. We have carried out extensive cooperation with airlines. "

Qian Zhong told reporters, "while paying attention to e-commerce express, we re placed the traditional business in an important position, striving for the growth of business pieces. After all, the East China Express was based on this business, and the profit margin was larger than that of" Taobao ".

The industry generally believes that SF EXPRESS is the leader of traditional business pieces.

"As far as Yunnan is concerned, SF EXPRESS has been highly recognised for the operation of commercial parts, so on the price side, STO strives for intermediate customers is the current goal."

Qian Zhong said, "business pieces are more demanding in terms of effectiveness and safety than Taobao products. We have optimized the service process and service technology. After 5 minutes of receiving the salesman, the network can locate him. This is our advantage."

Similar to STO, tanton express also favors business opportunities and B2B e-commerce opportunities.

"Low level competition" means "Taobao parts". After all, it is not what we want to see.

The price of commercial items is high, but we have to face the competition of SF EXPRESS. In the couriers, due to the differences in prices and services, there is less business crossing now.

Li Wenzhong, director of Kunming express express, said, "B2B third party logistics now accounts for less than 30% of our business, and this part is an important business of the four major international express companies. The network and price advantage of the domestic express will win the market. The express delivery will also take into account the B2C and C2C flows."

Express industry catch up with the pace of e-commerce

There is no way to deal with international express delivery, and the domestic express is facing the pain of the rush hour. The express industry thinks that a problem after solving the problem is more realistic.

"Explosion warehouse" can only show that the development speed of the express industry is still lagging behind, and can not catch up with the development of e-commerce.

STO Qian Zhong thinks, "explosion warehouse" is only for the incoming express, leaving the port does not exist this problem, at least in Yunnan has not yet reached such a scale.

According to the introduction, STO's daily entry express is about 5 times that of the port, which requires a more powerful delivery system, such as more shipper, larger freight yard and more vehicles.

At present, the main courier companies in Kunming are located in the vicinity of the Second Ring Road, near the airport, but not too far away from the urban area. Although such layout is good for receiving and sending goods, the size of their central freight yard is limited by expensive land rent.

"At least at this stage, our main business is" Taobao "and traditional express mail, and the requirements for time limitation are relatively high, so convenient pportation is necessary.

When the planning of the new airport logistics center is fixed, the central freight yard will be expanded. "

Qian Zhong said that STO had already applied for the new airport logistics center plot, but now the development of the business seems to have been unable to wait for the new airport to be put into use. The company has planned to rent a new plot which is 10 times the existing freight yard, but it is farther away from the urban area. STO is still optimistic about its most important "Taobao" business in the next few years.

"E-commerce is only a new business mode. Since it is a business, it is certainly a source of tourists and supplies."

Insiders say that the source of goods is a problem that the seller needs to solve. The corresponding local advantage industry is the indirect customer of the express business.

"As for customers, the advantage of e-commerce is that your customers can be a city, a country, and even the whole world.

But how to make people in different cities, different countries and even the world really become your customers, I think logistics is a barrier at present, especially in the mainland.

The industry insiders say that logistics and payment will be the two core businesses of e-commerce, especially logistics.

"I admire Ma Yun's idea of doing" big logistics "with Taobao platform, integrating information flow and logistics, giving the express industry a new perspective to reconsider the cooperation with the electricity supplier.