Sewing Machine Industry: "Quality" Is The Top Priority.

Is it necessary to make up the lesson of "quality"?

It is understood that since 2008, the main leaders of China Sewing Machinery Association have repeatedly reminded industry enterprises on different occasions: to promote the pformation and upgrading of enterprises, and never forget the eternal topic of "quality".

　　令人困惑的现象——国产缝机在高端市场的边缘化

In mid July 2008, the China Sewing Machinery Association held a symposium on industry science and technology work in Ningbo, Zhejiang, and organized representatives of the backbone sewing machine enterprises to visit and visit the local garment enterprises.

This is a representative garment manufacturer in China. It is a top class garment manufacturer in China, regardless of its brand influence or reputation.

At this moment, in the face of the domestic high-end clothing enterprises in domestic high-end clothing enterprises in the domestic high-end market "no cone" situation, I believe that China's sewing machinery industry leading figures are also fidgety.

There is no coincidence.

The main idea of this report is that this year, the clothing industry is only "falling into the autumn" rather than "winter".

It is noteworthy that at present, the polarization of the domestic garment industry is becoming more and more serious. The "28 phenomenon" (that is, about 10%-20% garment enterprises in the whole industry, has created about 80% of the industry profits), while in some areas, small and medium-sized enterprises have gone bankrupt, big brands and large enterprises still maintain relatively good momentum of development.

By connecting these two seemingly unrelated facts to ponder, we can understand the inevitability and seriousness of the domestic sewing machine's entry into the domestic large garment enterprises and its market effect.

Why is there so much time difference in the trend of domestic sewing machine and garment industry?

It should be noted that in recent years, domestic sewing machine enterprises have made many efforts and attempts to expand such high-end customers as large garment enterprises, and have made some progress.

　　不容回避的事实——国产缝机在质量可靠性等方面仍需努力

Speaking of the principles of selecting sewing equipment, many equipment managers of large domestic garment enterprises give the author a clear answer: "rather expensive, but the quality of equipment must be better".

After 30 years, especially the rapid development in the past 10 years, domestic brand sewing equipment has made great progress in varieties, quality and technical level, and has certain competitive advantages. However, compared with foreign brand products, there are still some gaps in quality reliability, technical stability and service life.

At present, we need to seriously reflect that in the process of internationalization of China's sewing machine industry, the main weakness that restricts the industry from "big" to "strong" is still the quality of products, or the lack of independent innovation capability is the key issue of the overall competitiveness of the industry, and the gap between product quality and international brand is only an external performance.

Because of the quality of product use, any innovation of R & D and its varieties is of no practical significance.

In addition, we need to reflect on the evaluation and recognition of the quality of domestic sewing machine products.

As of November 2008, a total of 6 enterprises in the industry were awarded the title of "China famous brand", and more than ten enterprises were identified as "China famous trademarks". Besides the reputation of the country name, they were rated as provincial and municipal brand names.

But entering the hall of honor does not mean climbing the peak of quality.

　　必须解决的问题——从意识、方法、工作三方面全面提升产品质量

What is the gap between the quality of domestic sewing machine and foreign brands?

Today, pformation and upgrading has become the consensus of the whole industry.

Strengthening quality management consciousness.

Although Japan's domestic counterparts and domestic manufacturers are stumbling over the market in recent years, their "all needs from the needs of users, all for the interests of users", the strong sense of quality and service is everywhere, and throughout the whole process of R & D, manufacturing and marketing.

"Zero defect" and "zero fault" have risen from the slogan to the code of conduct for enterprises, so the Japanese sewing machine brand has entered the Chinese market since the end of the 1970s, and it is not surprising that the top spot of the market sales volume has not been shaken up to now.

Editor: vivi