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Sewing Machine: Confidence Is Heavier Than Industry Adjustment Period.

2009/1/2 0:00:00 35

　　面对产业结构调整，缝机企业不仅要看清不利因素的影响，更应该洞悉有利因素的潜力，最关键的是要在这个挑战与机遇并存的时期，树立敢打必胜的信心.语有云：“逆水行舟，不进则退”。这句话不仅适用于顺境，而且更适用于逆境，对于如今这样受多重因素影响的行业调整期更加适用。

　　近一段时间，国际金融危机的影响不断加深，包括我国在内的世界各国经济的发展都面临着巨大困难和挑战。在这样的经济大背景下，企业和企业家以什么样的心态应对市场风云变幻和行业升级调整就显得极为重要。不过，笔者认为，有一种比黄金、钻石更为珍贵的东西值得我们坚守，这就是应对困难时的信心。

At present, the risks of market economy and the pressure of enterprise survival exist all the time, but the impact on enterprises is more obvious when the crisis breaks out.

But the industrial restructuring, pformation and upgrading under the financial crisis are equal to an opportunity to reshuffle the industry. It is like a "wave of the sand", and those big waves will always be those frivolous "silt".

The adjustment of industrial structure can take away those enterprises with poor internal quality, low quality and poor response measures. But for those enterprises with deep internal strength, scientific development and calm response, adversity can only make their competitiveness stronger. This is what I said, confidence can play a decisive role at a critical moment.

In terms of China's sewing machinery industry, the international financial crisis has led to the decline of global market demand, the decline in product prices and the shrinking of corporate profits. Many export enterprises of sewing machines have already fallen below the cost line, and there have been "zero profits" and "negative profits" products. Therefore, sewing machine enterprises, especially those sewing machine enterprises mainly based on export markets, have great pressure to operate.

But carefully investigating the current market sales situation, I found that most of these prices are mostly low-end sewing machine products with low technology content and low added value, while some high value-added, high technology, high tech, mechatronics products generally have a decline in market prices, and even individual products have gone against the trend.

Therefore, this industrial restructuring is a good opportunity to improve product mix, strengthen internal management, enhance R & D level of independent innovation, optimize sales channels, enhance service capabilities and quality.

In addition, we should also see that when the market prices of sewing equipment products are generally falling, the prices of raw materials such as ore and steel in the upstream are also falling, which is also an opportunity for us to reduce costs.

Therefore, in the face of industrial restructuring, as an enterprise, we should not only see the impact of unfavorable factors, but also understand the potential of favorable factors.

The key is to build confidence in winning the challenge and opportunity.

On the one hand, we should maintain sober judgement and ensure that we do not make any mistakes in the management strategy. Another important aspect is to accelerate the technological progress of enterprises, vigorously promote the adjustment of industrial structure, make products more responsive to market demand, constantly deepen the internal management of enterprises, minimize production costs, and effectively guarantee and improve the economic benefits of enterprises.

Only by doing so can China's sewing machine enterprises achieve strong and strong bones in the industrial adjustment period under the background of the international financial crisis, meet difficulties and develop scientifically and healthfully.

Editor: vivi