Home >

Looking At Textiles | "Sustainable" Of "Fast Fashion" At The Expo

2023/11/10 11:47:00 2

　　 As the world's leading international trade platform, the Expo has always been committed to promoting sustainable development and environmental protection initiatives. The sixth Expo further emphasized the importance of environmental protection and sustainable development with the goal of "zero carbon, zero plastic, green and smart travel".

　　 Low carbon emission reduction and sustainable development have become the consensus of more and more exhibitors. In the consumer goods exhibition area, environmentally friendly and renewable products are everywhere, and "fast fashion" brands such as MUJI Muji, Inditex, UNIQLO also introduce the results of sustainable innovation and exploration to the retail end, bringing more diverse choices for consumers to practice a better green life.

　　 MUJI Muji: a unique "Muji Exhibition"

　　 If you want to compare the most eye-catching booth in the consumer goods exhibition area of the 6th China International Fair, it is definitely MUJI Muji. Although it is a "new face" to enter the Expo, MUJI Muji products boldly present an "unfinished" booth, which requires the joint participation of the on-site audience to complete the final construction of the booth and reveal the full picture of the booth.

　　 "Environmental protection elements are also introduced into the external wall of the booth, so visitors can take them home after splitting them and use them in daily life as the exclusive screen storage box for the 2023 Expo Entrance Ceremony." According to the person in charge of the booth.

　　 In addition to eye-catching booths, the debut and debut of MUJI Muji are also powerful tools to retain visitors. This exhibition brought two new products designed by world-famous designers for the Expo, presenting a unique "Muji Exhibition" for the audience. From master level creative expression to localized commodity display with Chinese characteristics, Muji products vividly explain to global consumers the life concept of "nature, nature, Muji" and the sustainable concept of symbiosis with the earth.

　　 The cashmere and wool products in this exhibition are made of natural hair in primary colors to avoid the burden on the environment; Recycled plastic recycling series and 100% recycled fleece series products convey Muji's insistence on environmental protection, and the products have been unanimously recognized by the audience at the Expo.

　　 Inditex: latest commitment to sustainable development

　　 "By 2030, 100% of the Group's textile products will be made entirely of materials with a small environmental footprint. In addition, Inditex plans to reduce the emissions of the Group's internal operations and value chain by more than 50% by 2030, so as to achieve the goal of achieving net zero emissions by 2040." At the 6th International Expo, Inditex Group made the latest commitment in the field of sustainable development. At the same time, Inditex will also expand the group's recyclable projects to improve the biodiversity of 5 million hectares by means of protection, restoration and regeneration.

　　 This year is the fourth time Inditex has participated in the exhibition, mainly showing the latest fashion ideas and brand history of Zara brand. More than 500 square meters of exhibition platform is made up of more than 60 creative platforms. With the theme of "Zara Museum", it shows Zara's fashion ideas and brand history through pictures and videos. "Being in it is like opening an immersive brand exploration journey," sighed the audience.

　　 During the Expo, Zara announced its cooperation with the Chinese local brand "Joy Luck" and planned to launch a joint brand series during the Chinese New Year. This series will incorporate Chinese traditional elements to show the fashion and creative inspiration of local design.

　　 UNIQLO: Create a "LifeScape service suitable for new environment"

　　 On UNIQLO booth, a down jacket with 750+puffiness and 90% down content, which is as soft as clouds, has attracted many visitors. The person in charge said that this down jacket uses cloud felt down with NANODESIGN nano fiber technology, which is developed exclusively, and has many functions such as waterproof, anti-static, easy to decontaminate, etc.

　　 On the site of the 6th Expo, UNIQLO created a 1000 square meter "LifeScape Suit New World", displaying ten major commodities, such as technology fleece series, HEATTECH thermal underwear series, PUFFTECH air cotton padded clothes series, and bringing the world's best technology innovation commodity experience to Chinese consumers through technology integration, fashion, fabric and shape upgrading.

　　 Uniqlo is also committed to creating a space sample of new retail lifestyle in the future, bringing new online and offline retail consumption experience - the entry of a physical live studio, the debut of RE.UNIQLO Clothing Newborn Workshop, as well as new formats such as vitality flowers and coffee. In the four years since participating in the Expo, Uniqlo has brought more than 10 new products to the first exhibition, and entered the wardrobe and life of billions of consumers around the world, achieving rapid growth in sales and high recognition from customers.