The Final Of The 2Nd National Song Yun Fashion Design Competition Was Held In Huangyan, Zhejiang

Recently, the final and award ceremony of the second National Song Yun Fashion Design Competition (hereinafter referred to as "the competition") of "Song Yun Clothing · Fashion New Biography" was held at the Wudong Bridge in Huangyan, Taizhou, Zhejiang Province. Music sounded, gorgeous clothes were bright, models kept walking on the bridge, which outlined a picturesque scene. Party and government figures, relevant experts in the clothing industry, etc. gathered together, Feel the visual feast of traditional culture.

Competition site. Courtesy of Publicity Department of Huangyan District Party Committee

In 2022, Huangyan District, under the name of "The Crown of Song Costumes", firmly grasping the national trend, held the first National Song Yun Fashion Design Competition, creating a number of contemporary boutiques that integrate traditional culture and fashion design. Song Costume has become an indispensable part of Huangyan Cultural IP, and has become a force to promote the transformation and upgrading of local cultural industries. The second National Song Yun Fashion Design Competition came into being.

Compared with the first competition, the second competition, while using original fashion design to help the development of Song Yun culture, continued to innovate, followed the technological trend, launched and officially released the AIGC design innovation model of Song Yun clothing, aiming to add flowers to the inheritance and empowerment of Song Yun culture with AI technology.

The competition was officially launched on August 22. From the exquisite works of more than 250 contestants from all over the country, 23 groups of works were finally selected to enter the final and presented on the Five hole Bridge. After fierce competition, the final evaluation produced one gold award, two silver awards, three bronze awards, as well as business value award, cultural innovation award, shortlist award and other awards.

According to the relevant person in charge of Huangyan District, next, the local government will pay more attention to promoting the industrialization and commercialization of the award-winning works. At least 10 types of clothing will be launched for marketing, so that consumers will have the opportunity and channels to experience the beauty of Song Yun. It will also sign a contract with Song Yun Fashion Brand Management Company to settle in Huangyan, and continue to promote the transformation, upgrading and innovative development of the cultural industry in Huangyan District.

(Source: China News Network Zhejiang)