Spring / Summer 2022 Fashion Show: Disappearing Auditorium And Returning Infinite Creativity

       Just as the black death in the 14th century catalyzed the rebirth of European civilization, the new epidemic sweeping the world also forced the fashion industry to carry out self innovation.

Each big brand throws out the trend about the future, while walking into the classic traditional architecture, the new and the old crisscross parallel. In the melody sound, architecture has become a solidified fashion, fashion into a flowing architecture.

Traditional offline fashion to online show, the limitation of time and space has been broken, but also bid farewell to the "small crowd" immersive live experience which is only open to insiders. For the major fashion giants, how to convey the brand concept to the public at the first time has become the primary challenge in the new era. Facing the pain of the transition period, the designers of the show gave their answer: "let architecture speak.".

           Today, let's take a look at the latest fashion shows of major brands with Nana sauce to see how they deal with the ambiguous relationship between architecture and fashion.

           Warm monsoon baptism Sardinia, this Italian island in the sun is like Utopia, prada spring and summer 2022 men's wear show staged here.

           For Prada's comeback, architect Koolhaas and amo, a think tank set up by him, created a summer secret place to help people escape from the city. The models walk through the winding and deep red tunnel, walk out of the square exit, and enter the arms of beach, blue sea and blue sky.

       AMO's design adheres to minimalism. The color is no longer gorgeous in autumn and winter 2021, but pure bright red. The shape is as abstract as ever.

           Prada officially released the latest spring and summer 2022 men's wear series show earlier. It combines art and nature to create a winding red tunnel, which is stranded in the granite boulder beach on Sardinia Island, creating a surreal ideal utopian world. At the same time, prada also calls on human beings to keep simple life and continue to explore the importance of human nature, And I hope it can arouse the happiness of children and recall the joy of going to the beach when I was a child.

           Spring is the season of travel and roaming. Lv's early spring show always takes "global architecture Tour" as its signboard. LV 2022 early spring vacation series came to axe majeur in the western suburb of Paris. Here is the infinite space triggered by geometric lines by the late Israeli artist Dani karavan. Red bridge has become the show venue of this fashion show.

           Sergi's long axis of art is the work of Dani karavan, an Israeli artist. Unfortunately, karavan died in May 2021, and LV models walked across the red footbridge he had been inspecting to say goodbye to the giant craftsman.

           The long axis stretches for 3.2 kilometers. Walking on it, you can see 12 landscapes, such as the red pedestrian bridge, waterfront open-air theater, human rights memorial column, pyramid in the center of the lake, and viewing tower. Even if we can't travel freely under the siege of the epidemic, we can see the world around us from another angle and become travelers of their own cities on the long axis of Selda.

Nicolas ghesqui è re, artistic director of LV women's wear, is full of enthusiasm for the re opening of the world after the vaccination. The early spring 2022 series is a very optimistic and happy series, such as tops and skirts with "feathers" and cocktail dresses like disco balls. The colorful appearance looks like a long-distance party.

The herm è s2022 spring and summer men's show is in Paris, where art director V é ronique nichanian and theatre director Cyril teste jointly created the visual feast.

Herm è s presents a lightweight, relaxed and free collection this season, where different fabrics interweave with each other. Technological innovation draws inspiration from handicraft tradition, paper turns into fabric, tailbright fabric blends with cotton outer layer, and vivid colors and stitching patterns add vitality to leather.

           The site selection of Dashu is very classical, in Mobilier national (National Furniture Design Center). Its original construction can be traced back to the Sun King Louis XIV era, is a 400 year old royal handicraft factory. Herm è s shows are arranged in one of the courtyards.

The most prominent design of the show is Cyril teste's multi-faceted LED screen, which adds a sense of technology to the square and solemn building. The images of models and costumes are presented in different proportions and directions.

       This season's new style is as simple and practical as ever. Modern tailoring, printing and neutral colors are the design language of the series.

The connection between the elements is pure and exquisite, the texture and touch coexist, the elegance and tension contrast each other, the bright color and fabric structure present detached random, blurring the boundary between leisure and formal wear.

           From dawn to dusk, Fendi 2022 spring and summer men's wear show has just come to an end.

           Silvia Venturini Fendi, Fendi's artistic director for men's wear this season, found inspiration from her working environment, overlooking her hometown from the roof of Fendi's Rome headquarters. As the day and night change, Rome's sky color is changing.

           Silvia Venturini Fendi, the artistic director of men's wear, moved the show to the top floor of the Italian Cultural Palace, where Fendi's headquarters is located. The ancient and magnificent neoclassical architecture, solemn and elegant sculptures, and the clothing modeling throughout the daily life jointly play a song about Roman nature, architecture and fashion.

           "The way and perspective of seeing things is becoming more and more important than ever. Our unique perspective in this period has changed our understanding of the world. My perspective is closely connected with the perspective provided by the arch and roof of the building. Here you can almost have a bird's-eye view of Rome, experience the changing colors and perspectives, and feel the soft tone of the Roman sky in one day I want to make it the focus of this collection because of its beauty compared to Renbi, "said Silvia Venturini Fendi, Fendi's creative director of accessories and men's wear.

           Fendi's design concept is that men can dress freely, not only in bold and unrestrained styles, but also in colorful clothes. Elegant colors echo the spring flowers and the ever-changing sky: lemon yellow, lime green, ice blue, lavender, pistachio and peony, which appear on the show in turn. It's like drawing from the sky above the palace of civilization.

           Chanel Cruise plays an important role in the fashion industry. Every year, Chanel cruise seems to be following Chanel's gorgeous tour around the world. Not only the clothing and handbag series are the main focus, but also the most eye-catching series for fashion fans every year. The 2021 / 22 cruise holiday series is held in Provence, a small town in southern France (LES Baux de Provence).

           But this seemingly dilapidated quarry has a long history. The film "the will of Orpheus" by Jean Cocteau, a famous French director in the last century, was set here. Later, it was the venue of light and shadow art favored by major art exhibitions. But in the absence of sound, light and shadow images, it looks very primitive, surrounded by huge calcareous walls.

Creative director Virginia Viard started with Jean cockado and conceived Chanel's spring 2021 / 22 holiday series. "Because cockado is a close friend of Gabriel Chanel, I also love his movie" the will of Orpheus ", especially one of the most shocking scenes: The black horsehead man steps down the steps and enters the light and shadow quarry. His shadow is projected on the white wall

           Still photos of centaurs, animal ornaments, flowers of Provence in Orpheus' will

Each scene is full of strong attraction, leading us to this poetic rebirth.

           The whole series is dominated by classic black and white tones, and the triple characteristics of style, purity and punk are perfectly presented.

The exquisite elements of lace, tassel, embroidery, fishing net, beads and sequins are not only embellishments, but also sublimate Virginia Viard's ideas in reality.

           The girls stroll among the rocks, and the fashionable modern girls have a dialogue with historical sites, creating dramatic tension. Finally, the models sat side by side on the stone steps and let the doves fly, symbolizing the expectation for a peaceful future. History, present and future meet in this moment.

Disaster is the best dialectics teacher. The new crown epidemic has seriously damaged the fashion industry, and also inspired practitioners to think about new fashion forms and reshape the relationship between fashion and architecture. As Moses safdi said, "fashion is easy to die, but architecture remains unchanged.".