Domestic Tourism Industry Is Recovering, Short Distance And Self Driving Are Still The Main Theme Of National Day Travel

In the golden autumn season, laurel fragrance, National Day Golden Week tourism fever continued to rise.

According to the open data of Feizhu, in the past week, bookings of national day air tickets, hotels, B & B, peripheral tours, long-term tours and car rental increased by more than 100% compared with the previous week. Among them, peripheral tourism rose by more than 380%. Among the tourists, nearly 70% of them are post-90s. Rural tourism, red tourism and car rental travel are popular. Beijing, the capital city, ranks first among the most popular destinations for national day. The number of hotel bookings in Beijing has increased by more than 330% in the past week.

On September 27, Gaode map, together with the traffic police all over the country, released the "2021 National Day holiday travel forecast report" (hereinafter referred to as the "forecast report"), which shows that due to the impact of free high-speed traffic during the National Day holiday and the concentration of travel demand, it is expected that the traffic pressure on the national expressway will gradually increase from 13:00 on September 30, and there will be a short-term travel peak on the national highway from 21:00 to 1:00 on October 1, 9:00-12:00 on October 1 is the peak period of high-speed travel. It is expected that 15-19 o'clock on October 5 and 6 will be the peak time for the return journey. Since October 7, the national expressway traffic conditions will gradually become normal. For train travel, it is estimated that among the top ten popular railway stations during the national day of 2021, Guangzhou south railway station, Chengdu east railway station, Hangzhou east railway station, Shenzhen North railway station and Shanghai Hongqiao Station will be among the top ten.

Wang Ke, an analyst of Yiguan tourism industry, said in an interview with 21st century economic reporter on September 28: "With the emergence of the epidemic situation in Fujian and Harbin, coupled with the continuous rainy weather, the number of tourists during the national day may not appear blowout, but there are certainly quite a lot of travel behavior. After all, there are seven days of National Day holidays, and the number of tourists and tourism consumption should be better than the Mid Autumn Festival holiday. At the same time, short distance travel and self driving travel will still be the main travel during the national day, which should also be This is the trend of the tourism industry for a long time to come. "

It is not difficult to see that in the context of epidemic prevention and control, various regions have actively launched a number of cultural and tourism products with regional and folk characteristics, and cultural and tourism sites with cultural connotation such as cultural museums and museums have become popular card punching places. Young people's travel path is entering the countryside, red tourism destination carrying revolutionary hero years, museum recording Chinese civilization and landscape of hometown.

In the environment of repeated outbreaks, consumers' safety awareness has been enhanced, and more attention has been paid to the safe and private travel mode, which has led to the upsurge of self driving travel. Visual China

Driven by new landmarks

During the national day, popular amusement parks are popular. Universal Beijing resort, Zhuhai Chimelong ocean Kingdom and Shanghai Disneyland Resort are among the top 10 top self driving amusement parks on national day. Hot theme parks and tropical cultural products have driven the development of local tourism.

Taking the opening of Universal Studios in Beijing as an example, it has brought a large number of tourists to Beijing since the opening of the park. At 0:00 on September 14, tickets for Universal Studios Beijing officially opened and sold out within one minute. Ctrip platform data shows that the number of tickets sold for 3 minutes exceeded 10000, and all rooms of Universal Studios Hotel on the opening day were sold in 30 minutes.

Just like Disney to Shanghai, universal studios can further improve Beijing's competitiveness in the tourism market and accelerate the recovery of its tourism consumption. As the first theme park of Universal Studios in China and the fifth in the world, Universal Studios Beijing attracted the public's attention as soon as it opened. It not only attracted a lot of hot searches because many stars punched in cards, "four people were fired to 5000 yuan due to internal test tickets were arrested," and "a family of three conservatively spent 3500 yuan" and other news also attracted universal attention.

In this regard, Wang Ke analyzed that: "Theme park craze shows that China's tourism consumers' consumption desire needs to be released, and China's tourism consumers prefer some high-quality and characteristic tourism products. Under the influence of the epidemic situation, people can't travel abroad, and China's travel consumption market is still very large. Therefore, the opening of Universal Studios in Beijing will attract a large number of tourists and have a positive effect on Beijing The duration is expected to be longer. "

In addition, following the emergence of cultural products such as the Tang Palace Banquet and the Dragon Boat Festival wonder tour, Henan Province launched a series of traditional Chinese cultural programs "the wonderful tour of the Mid Autumn Festival", which integrates intangible cultural heritage elements such as paper cutting and iron flower making, which has once again won the audience's attention.

Zhengzhou was selected as one of the top ten popular tourist cities for the first time because of the appearance of cultural products. Although Zhengzhou was not selected as one of the top ten tourist cities for the Mid Autumn Festival, Henan Province has a strong sense of existence through this series of cultural products. Henan satellite TV's excellent cultural products continue to brush the screen, which makes the traditional culture return to people's vision, and correspondingly drives the development of local tourism. The idea of Henan Province reshaping its city image with the export of cultural products may provide some reference for other provinces with profound cultural heritage.

In Wang Ke's view, the initial stage of China's tourism development is actually the use of traditional Chinese culture to attract tourists. However, cultural tourism has not been done with the development of tourism, most of them are static display, the threshold of viewing is relatively high, and there is a lack of communication between culture and tourists. "The recent appearance of various cultural products in Henan Province has given us an important enlightenment that we should combine our profound culture with the things that contemporary young people like. Only by telling culture in a way that we can understand, cultural tourism will be more interesting and vigorous. Only in this way, cultural tourism will not be put on the shelf."

Recovery

The recovery of tourism depends on the healthy development of macro environment. From the overall trend, China's epidemic situation tends to be stable, the progress of vaccine to a certain extent provides confidence for the recovery of the tourism market, the tourism industry in various regions is also accelerating the resumption of production, and the tourism economy is developing towards a better situation.

According to the relevant data of the Mid Autumn Festival holiday in 2021, the number of domestic tourists has recovered to 90% in 2019, and short distance travel and self driving tour are the best choice. According to the calculation of the data center of the Ministry of culture and tourism, the total number of domestic tourism trips in 2021 is 88.1593 million. On a comparable basis, this has returned to 87.2% of the mid autumn holiday in 2019. During the holiday period, the domestic tourism revenue reached 37.149 billion yuan, which recovered to 78.6% of the Mid Autumn Festival holiday in 2019 according to the comparable caliber. According to the 2021 Mid Autumn Festival holiday travel report jointly released by the same journey travel and the same journey travel, the short distance travel around has become the first choice for Chinese tourists to travel during the Mid Autumn Festival holiday, and the number of short distance travel products in surrounding areas has increased by 46% compared with that in 2019.

However, the sudden and accidental nature of the new epidemic situation still poses a threat to the travel industry. Wang Ke pointed out that: "Xinguan epidemic situation is stable, if there are no new cases, the tourism industry may gradually recover steadily. Once the epidemic situation counterattacks, the tourism industry will be relatively bleak. The emergence of medium and high-risk areas will have a certain degree of impact on some potential consumers who want to travel, such as travel itinerary planning, hotel transportation booking and so on. Due to the recurrent epidemic situation, consumers will have a certain degree of impact There are still concerns about the safety of the trip. "

From the existing data, there are still many tourist destinations to choose for the national day, and the development trend of tourism during the National Day is still good. As of 24:00 on September 26, China's 31 provinces (autonomous regions and municipalities directly under the central government) and Xinjiang production and Construction Corps have reported 35 new confirmed cases. Among them, 22 cases were imported from abroad (12 in Yunnan, 3 in Beijing, 1 in Tianjin, 1 in Liaoning, 1 in Shanghai, 1 in Jiangsu, 1 in Zhejiang, 1 in Shandong and 1 in Guangdong). There were 13 local cases (11 in Heilongjiang, all in Harbin; 2 in Fujian, all in Xiamen).

In the environment of repeated outbreaks, consumers' safety awareness has been enhanced, and more attention has been paid to the safe and private travel mode, which has led to the upsurge of self driving travel. The forecast report points out that during the national day of 2021, the most popular routes for self driving in China are Qinghai Gansu line, Shanxi line, Hunan line and Jiangsu Zhejiang line. Among them, Qinghai Gansu line (ta'ersi-qinghai lake national key scenic spot Chaka Salt Lake Scenic Area Dachaidan jade lake Mingsha mountain YueYaQuan Mogao Grottoes scenic spot) is the hottest. By the end of 2020, the scale of "benzu" with license and without car has been expanded to 174 million and is growing continuously. These people with driver's license and no car may choose to rent a car for short distance self driving tour, and the car rental market will be further active.