Analysis On The Operation Of Textile And Garment Professional Market In The First Half Of 2021

　　 1、 General operation of professional market in the first half of 2021

In the first half of 2021, the total turnover of 46 textile and garment specialized markets (including market groups) monitored by the circulation branch reached 596.700 billion yuan, an increase of 43.93% year-on-year and 11.52% over the same period in 2019. Among them, the turnover of 35 markets increased year on year, accounting for 97.76% of the total turnover, with an average growth rate of 49.41%; The turnover of 11 markets decreased year on year, accounting for 2.24% of the total turnover, with an average decline of 44.68%.

China's textile and clothing professional market has gradually adapted to the long-term epidemic prevention and control work at the same time, orderly daily trading, key monitoring market turnover basically returned to the normal level before the epidemic. Among them, some markets are keen to judge the international political and economic situation and trade trend changes, have a deep insight into the new changes in the domestic consumer market, and actively cater to the new needs of Chinese consumers. Through the innovation of business model and the expansion of business sector, they have turned the crisis into opportunity and achieved a new breakthrough in transaction volume. In the first half of this year, the turnover of key monitoring markets exceeded 11.52 percentage points in the same period of 2019, which is the result of innovation and upgrading of these advanced markets and the rise against the trend“ "Post epidemic era" brings not only challenges to the professional market, but also new opportunities for innovation.

(1) analysis of market operation efficiency

From the perspective of market operation efficiency, the average operation efficiency (annualized) of 46 textile and garment professional markets monitored in the first half of 2021 is 53601.50 yuan / m2, with a year-on-year increase of 42.80% and an increase of 10.61% over the same period in 2019; The average shop efficiency (annualized) was 4096300 yuan / shop, with a year-on-year increase of 43.27% and an increase of 11.52% over the same period in 2019.

(2) analysis of market regional structure

From the perspective of regional structure, in the first half of the year, among the 46 key monitoring markets, the turnover of specialized markets in the eastern region was 524.415 billion yuan, up 41.76% year-on-year, 13.06% higher than that in the same period in 2019, accounting for 87.89% of the total turnover of the specialized markets; The turnover of specialized markets in Central China was 50.306 billion yuan, up 57.15% year-on-year, 2.20% higher than that in the same period of 2019, accounting for 8.43% of the total turnover of specialized markets; The turnover of specialized markets in Western China was 21.979 billion yuan, up 74.11% year-on-year, 1.29% higher than that of the same period in 2019, accounting for 3.68% of the total turnover of professional markets.

Chart 46 key monitoring market area turnover analysis

(3) analysis of circulation hierarchy structure

From the perspective of circulation level, the 46 key monitoring market units include 27 producing area specialized markets and 19 land selling specialized markets. In the first half of 2021, the turnover of 27 land-based markets reached 531.959 billion yuan, accounting for 89.15% of the total turnover, with a year-on-year increase of 44.72% and an increase of 14.80% over the same period in 2019; The turnover of 18 land sales markets was 64.741 billion yuan, accounting for 10.85% of the total turnover, with a year-on-year increase of 37.81%, and a decrease of 9.68% compared with the same period in 2019.

2. Data analysis of the first half of 2021

(1) accelerate online and offline integration to promote transaction growth

The concept of online sales of professional market managers and merchants has changed from passive acceptance under the influence of the epidemic to active participation and innovation at this stage. In the first half of 2021, the textile and clothing professional market continued to consolidate and optimize the new mode and business form of online and offline integrated development, further expand the extension and precision service on the basis of 2020, actively create new services and new business forms such as e-commerce supply base, online celebrity incubation base, live broadcast service platform, offline experience center, etc., and encourage merchants to embrace live e-commerce Social e-commerce and other new e-commerce channels. For example, Puyuan, Xiliu, Changshu, Shishi, Jimo and other specialized clothing markets have expanded the e-commerce sector, transforming the online trading, especially live e-commerce, from the spontaneous behavior of merchants to the key service category of the market, so as to promote the standardization, normalization and sustainable development of live e-commerce with the joint efforts of business circles; Wuhan Hanzheng Street market introduced cross-border e-commerce business segment through Wuhan cross-border e-commerce service resource center, actively guided merchants to try cross-border e-commerce, and became a beneficiary of mutual promotion of international and domestic dual circulation, which not only alleviated the impact of new pneumonia, but also created considerable market growth in the first half of 2021.

(2) the brand development level of the market and merchants has been significantly improved

In the first half of 2021, the awareness of brand management of China's textile and clothing professional market and merchants has been significantly improved. Manufacturing merchants in the upstream of the industrial chain actively improve product quality and product added value through equipment update and technology upgrading. Shengze, Keqiao, Dieshiqiao and other professional market business districts have realized the adjustment of product structure and upgrading of grade, the relocation and transformation of some low-end manufacturing links, the increase of the proportion of medium and high-end supply chain, the overall upgrading of product grade structure, and the obvious increase of added value. For example, a large number of merchants in China's Eastern Silk Market have transformed from white cloth production to deep processing finished fabrics, which greatly improves the added value of products and promotes the development of local industries.

Through improving the level of original design, enriching brand cultural connotation, strengthening product research and development, highlighting the characteristics of subdivision categories and other efforts, the merchants in the clothing and home textile professional market have achieved the improvement of product quality and steadily transformed to brand management. For example, Guangzhou HongMian international fashion city, Hangzhou Sijiqing market, Changshu clothing city and other markets actively promote the original design and brand culture level of merchants by developing industrial services, introducing platform organization cooperation, holding various activities and promoting cross-border cooperation; Puyuan, Jimo, Humen, Xiliu and other professional markets actively promote the development of characteristic categories, optimize the structure of merchants, improve the level of flexible supply chain, expand the group effect, take the characteristic category as the engine to achieve a new breakthrough in the market turnover and enhance the brand value of business district and region.

(3) the merchant optimizes the supply chain and improves the operation efficiency

In recent years, new changes have taken place in China's consumption environment. On the one hand, online consumption demand will grow explosively in 2020, and gradually become the first choice and lifestyle of young consumers; On the other hand, complex consumption trends such as personalized consumer demand, diversified channels and fragmented orders have become increasingly prominent. The profound changes in the consumer side put forward higher requirements for the coordination of supply chain layout, management and application ability and level of textile and garment enterprises. The market competition has also transformed from inter enterprise competition to supply chain competition and platform competition.

The data shows that in the first half of 2021, the turnover of the production type market under key monitoring increased by 14.80% compared with the same period in 2019, while the turnover of land sales market decreased compared with that in 2019. In order to adapt to the new competitive environment and improve their core competitiveness, Chinese textile and garment professional market merchants actively optimize the supply chain, integrate the high-quality resources of the upstream and downstream industries, promote the precise matching of supply and demand, reduce the operation and transaction costs of enterprises, comprehensively improve the quality of products and services, and improve the operation efficiency of enterprises, especially in the specialized market of origin type, Relying on the agglomeration advantage of production cluster, strengthening the cooperation between business circle and cluster, improving the flexible management ability of supply chain through channel management, and more and more supply chain platforms driven by different modes such as design, order, production and manufacturing, financial services have emerged, and good results have been achieved.

　　 epilogue

In terms of transaction volume, the overall operation of China's textile and clothing market has basically recovered to the level before the epidemic, and some markets have shown outstanding performance, rising against the trend, and the market trading situation has even exceeded its own level before the epidemic.

In the third quarter, the focus topics such as the 100th anniversary of the founding of the Communist Party of China and the Tokyo Olympic Games have been on the rise. The cultural confidence and national pride of Chinese consumers have been improved unprecedentedly, and the demand for domestic products and tide has been rising; On the other hand, frequent rainstorms and sporadic outbreaks still disturb the daily operation and activities of the market. The coexistence of opportunities and challenges has become a long-term issue faced by professional market people. The professional market should maintain stability in changes, actively innovate "Turning Crisis into opportunity" in stability, constantly seek new breakthroughs and growth points, and comprehensively improve the online and offline flow and market circulation efficiency of professional market.

(source: circulation branch of China Textile Federation)