The 7Th Keqiao China Textile City Curtain Fabric Exhibition Opens Today

On July 30, 2020, the 7th Keqiao China Textile City curtain fabric exhibition officially opened in China Textile City International Convention and Exhibition Center. This exhibition is jointly sponsored by China Light and Textile City Construction Management Committee of Keqiao District, Shaoxing City and China Household Textile Industry Association, undertaken by China Light and Textile City curtain fabric Association of Keqiao District, Shaoxing City, and implemented by Zhejiang firefly Exhibition Co., Ltd., as well as the Federation of industry and Commerce of Shaoxing Keqiao District, exhibition industry development center of Keqiao District of Shaoxing, Wenling chamber of Commerce of China Light and Textile City in Keqiao District, Shaoxing Shanghai Textile City and global textile network support together.

Wu Yongxi, Secretary General of China Household Textile Industry Association, deputy district director of Keqiao District People's government, unit heads of relevant departments and home textile industry associations and home textile enterprises from all over the country attended the exhibition.

China Textile City curtain fabric exhibition is a large-scale offline textile professional industry exhibition after the first epidemic in Keqiao district under the background of shrinking demand and sharp reduction of foreign trade orders caused by the global epidemic situation. This is the in-depth promotion of "grasping epidemic prevention and control with one hand" in Keqiao district, The important measures of "six stabilities", comprehensive implementation of the "six guarantees" task, and efforts to overcome the adverse impact of the new crown pneumonia epidemic will bring new opportunities to Keqiao Textile Industry and add new confidence to the development of China's light and textile city. According to the statistics of on-site access control system, more than 10650 customers were welcomed on the first day of the exhibition.

"Silk Road" is the theme of the exhibition. The exhibition has 1472 booths and 242 enterprises. The main exhibits are textile fabrics, home textiles and creative design. The exhibition covers an area of nearly 20000 square meters, which is divided into special exhibition area, standard exhibition area and activity exhibition area. At the same time, an online fabric exhibition was set up, and an online exhibition was held by using the "online Textile City".

In the post epidemic era, the curtain fabric exhibition, guided by market demand and driven by innovation and creativity, has added the following three highlights:

First, it focuses on the integration of online and offline resources. The epidemic situation has led to the digital process of the exhibition industry, leading the flow to offline business and business closed-loop. The on-site exhibitors use new media, combined with the thinking of new retail, to intuitively display the strength of goods and enterprises through live marketing, so as to integrate into the Internet cloud live broadcast to expand channels for precise investment promotion and marketing.

Second, regional brands should be arranged ahead of time to move towards national brands. Curtain fabric exhibition through the eight brand alliance and other ways, to promote the exhibitors in-depth cultivation of their own small brand concept, so as to give Keqiao China Textile City curtain fabric industry from brand individualization breakthrough to brand collectivization, bigger, stronger and stronger "China Textile City" this big brand.

Third, the exhibition set up a fabric brand boutique. Curtain fabric exhibition is a collection of exhibitors with the same concept of soft clothing creation, such as dimanson facade soft clothing, butterfly wall cloth, affair Yafei and other wall cloth soft decoration enterprises, curtain maker, teweida and other finished fabric art enterprises, Xiamen zhongsewing technology, Yijie sewing and other finished curtain equipment manufacturers, mambula finished curtain manufacturers, and soft decoration design companies. In the "ecosystem" of large integration of soft decoration, more and more enterprises conduct horizontal and cross industry organic integration. The curtain fabric exhibition inherits the original advantages, combines multiple themes, expands category exhibitions, links and empowers resources from all sides, and forms a joint exhibition situation of multi category mixing, mutual respect and mutual parallel.

As a professional exhibition of home textile industry, curtain fabric exhibition not only guides local curtain fabric enterprises to establish brand awareness, pay attention to product marketing, and form regional brand image, but also further expands the domestic industry reputation and influence of curtain fabric brand of China Light and Textile City, creates a new image of Keqiao home textile fabric art, and vigorously promotes the construction of "International Textile City" in the new era Design.