More Than 50 Billion Live Viewers Of The Ministry Of Commerce In The First Half Of The Year

On July 30, Gao Feng, a spokesman for the Ministry of Commerce, said at a regular press conference that live broadcasting with goods has become a new engine for the development of e-commerce. According to business big data monitoring, in the first half of the year, there were more than 10 million live broadcasts, more than 400000 active anchors, more than 50 billion viewers, and more than 20 million goods on the shelves.

At the same time, the live broadcast scene is becoming more and more diverse, including industrial belt live broadcast, time-honored brand live broadcast, intangible cultural heritage live broadcast, cultural tourism guide live broadcast, education open class live broadcast and so on.

Gaofeng also pointed out that online retailing has become the stabilizer of the consumer market, and its scale has continued to grow and its role has become more prominent. From January to June, China's online retail sales of physical goods reached 4.35 trillion yuan, up 14.3% year on year.

Among them, the online retail sales of physical goods accounted for 25.2% of the total retail sales of consumer goods in the same period, an increase of 5.6% over the same period of last year; the number of online shopping users nationwide increased by 100 million compared with the previous year; the number of major online retail platform stores increased by 3.8% year-on-year.

According to relevant media, business big data monitoring shows that in the first quarter of this year, there were more than 4 million live broadcasts of e-commerce, and more than 100 County heads and mayors entered the live broadcasting room to "speak for" local products. As a new form of online and offline integration, e-commerce live broadcasting has played an important role in alleviating the impact of the epidemic and promoting consumption recovery.