Weekly News |10 Month National Shopping Center Data

A week of commercial real estate news

Commercial real estate hotspots scan, win business network for you finishing 10 hottest industry information this week, including 2 national key news, 3 Chongqing important news, Sichuan 1 important news, Guizhou important news 3, Yunnan 1 important news.

Real estate Keywords: Chongqing WFC, Fosun Group, Guiyang global center, Kunming Plaza.

Brand Keywords: Jingdong, AJ, Zhong Xue high, spicy temptation

There are 2286 words in this article. It takes about 8 minutes to finish reading.

National news

October 2019 national shopping center data released

In October 2019, there were 34 shopping centers nationwide, with a total volume of 3 million 160 thousand square meters. From the urban line level of the open shopping center, the two or three line city is the main market of the newly opened shopping center, occupying over 60% projects, and the proportion of the first tier cities is gradually decreasing. In October, the number of opening cities in the second tier cities and the three line cities was homogeneous. Each 11 projects accounted for 32%, while the four line cities accounted for 18%, which remained stable compared to the previous period. Tier cities accounted for 9%, and declined.

Tmall double 11 full day turnover reached 268 billion 400 million yuan, an increase of over 25% over the same period.

At the zero point of November 12th, Tmall double eleven distribution, double eleven full day turnover reached 268 billion 400 million yuan, an increase of 25% over the previous year. It is reported that this year, "double 11" has 50 thousand new brands and new businesses to participate in the first time, including leading international brands and emerging brands. On the 11 day, the official flagship store from 200 thousand brands around the world will offer collective discount measures to save at least 50 billion yuan for users.

Important news in Chongqing

50 thousand. Jingdong electronics super experience shop unveiled in Chongqing

In November 11th, the Jingdong super large electrical experience shop, located in the water port functional area of the Liangjiang New Area bonded port area, was officially opened in Chongqing. The shop floor area is nearly 50 thousand square meters, the whole building is divided into main building and small building. The main building mainly has life experience area and global brand area, and the small building is built into 5G experience area and apple area. The business category is home appliances, digital, computers, communications, furniture, Sundays, books, entertainment, catering and so on. The products covered by 661 categories, 1517 brands, more than 200 thousand products. It is understood that the store opened from the beginning, is to transform the traditional home appliance store mode direction. From store design, store selection, to business mode, etc., it can be said that it is a collection of Jingdong in the past two years and more time in the exploration and precipitation of unbounded retail.

Jordan 188 Minzu unveiled in Chongqing WFC

In November 14th, "Jordan 188 Minzu" officially appeared in the Chongqing World Financial Center (WFC). As the Jordan L1 experience shop in Chongqing, it will reflect the trend of basketball and technology culture. L1 store exclusive identity tag "Jordan 188 Minzu". In the super 500 square meter double deck, it not only accommodates all practical products such as Jordan combat, training, sports and life, but also has Jordan exclusive "flying custom station", as well as "AJ knowledge base" athletes who provide professional experience guidance, and transmit Jordan 188 Minzu the latest, most complete and personalized service.

Tmall double 11 Chongqing people "chopping hands" 5 billion 790 million

In November 12th, the winning business network learned from Ali data. In 2019, Tmall double 11 global carnival, Chongqing double 11 all day trading volume of 5 billion 790 million yuan, an increase of 25% over last year, ranked 16 in the country, external sales 1 billion 390 million yuan, an increase of 97% over last year. From a regional perspective, this year's double 11 Yubei District ranked 1 billion 20 million in the city, followed by Jiulongpo District, and the people in the slope area bought 555 million yuan; Shapingba, Nan'an and Jiangbei districts ranked third, fourth and fifth respectively at 549 million yuan, 513 million yuan and 480 million yuan. From the age distribution of consumers, Chongqing's "chopped hands" accounted for 41% of the post-90s and became the main consumer force, followed by the 80's, accounting for 28.4%; 70, 00, 60 and 50 respectively accounted for 15%, 9.3%, 5% and 1.3% respectively. From the purchase of goods, we can see that this double 11, Chongqing people like to buy pants, after 00 preference for casual wear, fashion brands; 90, 80 after the emphasis on facial care; after 70, 60, 50 after more home, prefer electrical appliances brand.

Important news in Sichuan

The flow of ice cream in the "acid" cafe of Wang Zhong Xue Gao Kai

Zhong Xue, founded in March 2018, has completed the financing of angel wheels and A wheels. In addition to using cross-border to expand its influence, offline stores have also been stationed in cities such as Chengdu, Shanghai, Chongqing and Beijing. Under the line, Zhong Xuegao mainly fission with "flash shop + offline shop". In August, Zhong Xue Gao launched the experience store in Shanghai. In October 2019, Zhong Xuegao launched a coffee shop. The location of the store is Chengdu Tianxiang, with the theme of new Chinese style as the theme. The store has set up a sitting area, which is larger than that of Zhong Xue Gao's. From the feedback from the opening day, Zhong Xue Gao's new coffee products have aroused the enthusiasm of consumers. The launch of Zhong Xue high coffee, the main flavor of the unique acid. The marketing of slogan is "hard and easy to get, good acid is hard to find", directly points out the brand differentiation positioning.

Important news in Guizhou

The mountain area will invest 20 million to build the commercial complex of the eastern new town.

In November 11th, the eastern new town commercial complex project of the mountain lake was included in the investment project library of the Guizhou Provincial Investment Promotion Bureau. The location of the eastern new town of the mountain area was planned to invest 20 million to build a large modern shopping center with shopping, dining, entertainment, culture and leisure as a whole. The project is adjacent to Zhongtian Convention and Exhibition Center, international financial center and Moutai headquarters base. There are Guiyang round the city expressway, Guiyang Kunming expressway, GUI Huang Expressway and GUI Zun Expressway in the jurisdiction. Guiyang light rail originates from the Guoshan Lake area; Guiyang Guangzhou high speed railway, Shanghai Kunming high speed railway, Chenggui high speed railway, Changkun high speed railway and Chongqing Guizhou high speed railway are collected in the mountain area, where the location is superior and the traffic is convenient.

Fosun Group admission to the people's road will create landmark projects

According to the public information of the Yunyan District government. In November 7th, Fosun Group signed a strategic cooperation agreement with the Yunyan District government. The two sides will carry out strategic cooperation on the development and construction along the people's Road (Yunyan section). On the signing of the forum, Fosun Group said that it will take the initiative to meet the direction of economic and social development in Yunyan District, fully allocate enterprise resources, give full play to the role of enterprises, carefully build landmark projects, promote urban resources to play a higher utilization rate, boost the high standard of Yunyan District, and require high level, open and high quality development. (photo from GuiYang Railway Station)

The first 400 top international brands in Guiyang global center are determined.

The Guiyang global center, located in Huaxi Shi ban trade logistics park, is a commercial complex integrating food, drink, play, pleasure, purchase, office and apartment. It is an important measure for Huaxi to promote the construction of "cultural tourism innovation area" and create new growth points for economic development. It is understood that the first batch of 400 internationally renowned brands to enter the Guiyang global center, including Prada (PRADA), Versace (VERSACE), Armani (Armani), BURBERRY, Dior (Dior), Gucci (Gucci), Dior (Dior), Mike Gao Shi (MK), Adidas (Adidas) and other international brand suppliers.

Important news in Yunnan

Spicy temptation southwest first store settled in Kunming square

Sichuan flavor brand spicy temptation was stationed in Kunming square in November 5th. The spicy temptation group includes three high-end brands, including spicy temptation brand restaurant, small takeaway and hot lifestyle, and finds that the spicy flavor is a trend that meets the dietary needs of the vast majority of young people. In addition, the spicy spicy temptations such as boiled fish, spicy pot poached shrimp, spicy spicy frog and other spicy flavor dishes are recognized and loved by the spicy and spicy pie. During the rest of the job, enjoying the delicious food at a break and enjoying the delicious food at a pleasant time has become an increasingly popular way of life for the public.