La Natsu Bell Leads Fashion Retail Experience

In the new generation of consumer LED market, many Fashion clothing brand Constantly trying new models and new methods to explore the real needs of young consumers, thus occupying the minds of consumers and leading fashion retailers to new scenarios. After more than twenty years of development, La Natsu Bell (La Chapelle) brand has now explored a unique way of operation in the market.

Public information shows that Shanghai La Natsu Bell fashion Limited by Share Ltd (hereinafter referred to as: La Natsu Bell) founded in 1998, it began to attack the mass consumer market, determined to become the "China Version Zara", and is China's fast developing multi brand fashion operation group. La Natsu Bell was listed on the main board of the stock exchange of Hongkong in 2014 and listed on the main board of Shanghai stock exchange in September 2017. She became the first A+H listed clothing company in China, mainly engaged in fashion design, brand promotion and sales, and the main public leisure wear for women.

In the era of new retail consumption upgrading, La Natsu Bell used new channels and diversified models to further close to consumer groups, expand exposure brands, create brand social ecology circle, and enhance the brand's comprehensive influence and customer consumption experience. As early as August 2014, La Natsu Bell began to explore new retail. In 2016, La Natsu Bell began to implement the RFID (wireless RFID) scanning code system, equipped with "identification code" for each garment, and carried out the flow tracking of single item clothing from factory to warehouse to store. In October 2016, all of La Natsu Bell's stores had the capability of full channel delivery, and opened new businesses such as full channel member management and intelligent matching.

At present, in the building of smart stores, La Natsu Bell has collaborated with Tmall's extraordinary fashion brain in the intelligent matching project, which provides intelligent matching algorithm, docking technology and other support to provide professional collocation services for consumers. In addition, with the full development of the commodity through sector, members and other aspects will also be launched soon after the stabilization.

La Natsu Bell Focusing on consumer experience, relying on digital capabilities, using retail network and fashion shopping guide to open up community electricity providers to achieve links with multiple scenes and upgrade consumer scenarios. In the future, La Natsu Bell will also make use of Tencent's solutions in cloud computing, AI and big data to further enhance the ability of data insight and fine operation of stores, and lead the new experience of fashion retailing.

Single means and methods have never been the effective mode for many brands to get consumers. Only diversified, more innovative models and real content strength can attract more customers and enhance market share. As a well-known clothing group in China, La Natsu Bell has many brands. La Natsu Bell actively promotes consumer's understanding of brand, promotes the shopping experience of consumers, maintains brand reputation, promotes the long-term development of the brand, and greatly consolidates the core competitiveness of the brand.