"Europe And The United States To Expand New" Cross-Border Export Business Growth Strategy

On the 2019 consecutive cross-border opening day, the Research Institute published the "2019 China cross-border electricity supplier financial services Ecosystem Research Report" (hereinafter referred to as "report").

He Shuhuang, research director of the Research Institute, believes that China's cross-border electricity supplier industry has gradually formed a complete and highly marketable service ecosystem around the demand of logistics, business flow and capital flow generated by cross-border e-commerce enterprises.

The cross-border electricity supplier service represented by delivery, paction and marketing, on the one hand, has improved the cross-border electricity supplier industry system, and on the other hand has also promoted the development of the global electricity supplier service industry.

According to statistics, in 2018, the scale of China's cross-border e-commerce retail exports amounted to 1 trillion and 260 billion yuan, accounting for 7.7% of the proportion of foreign trade exports.

The cross-border electricity supplier market is booming, and demand upgrading has spawned more professional services. Cross-border e-commerce retail exports exceed the scale of trillion, extending hundreds of billions of service providers.

Driven by subdivision of service demand and upgrading of service requirements, capital, policies and industries in cross-border e-commerce service market have received unprecedented attention.

The report shows that, from the changes in the proportion of sales in various regional markets, the cross-border export electricity supplier market in recent years has remained relatively stable, and the European and American markets are still in the leading position.

With the rapid growth of Lazada and Shopee business and the rise of China's independent station in the Middle East market, the potential of Southeast Asia and the Middle East market is beginning to highlight.

As an emerging market of concern, cross-border export business enterprises have adopted a completely different business model for Southeast Asia and the Middle East market.

At present, China's cross-border export business enterprises basically enter the Southeast Asian market by entering the two platforms of Lazada and Shopee, while in the Middle East, they operate independently.

In terms of category, clothing, 3C electronics and home sales account for the top three, occupying more than 50% of the market share, still supporting the core of cross-border export business, but with the growth of the long tail category, the proportion of the top ten categories in 2018 dropped by 8.5 percentage points, and the concentration dropped below 80%.

In the case of market demand stimulation and continuous improvement of logistics system, the concentration of category of cross-border export electricity supplier industry will continue to decline in the future, and categories will be more and more abundant.

As the core of cross-border pactions, overseas receipts are still the core demand of cross-border export electricity supplier sellers.

According to the survey data, the penetration rate of cross-border payment brands increased by 35.9% in 2018, and accounted for 52.7% of the third party's brand penetration. Brand penetration and growth rate were first in the industry.

In recent years, China's cross-border export of overseas collection service market has become increasingly competitive. Especially during the period from 2017 to 2018, the market has been pouring into a number of overseas collection service providers.

He Shuhuang said that although the scale of cross-border e-commerce is growing steadily, the head service providers such as continuous payment have relative advantages in terms of customer accumulation, technology precipitation and brand reputation. The new service providers can not shake the market pattern with the help of low fee rate strategy.

From the perspective of development trend, cross border receipts are gradually becoming a diversified income structure by taking the rate as the leading factor, and the business mode has been evolving. The era of zero rate and low rate has arrived. Finding new sources of income will become the focus of the third party collection enterprises to maintain stable service capabilities.

In addition, with the demand for cross-border e-commerce services becoming more and more fragmented, there are many pain points in single cross border collection services in terms of network synergy, service differentiation and trade barriers.

In the future, upgrading the user's ability to pull and retain will become an inevitable trend of the development of the industry by upgrading the integrated services.